Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE PHANTOM SERIES II DEBUTS IN HONG KONG
28.09.2012 Press Release
Rolls-Royce Motor Cars proudly presents Phantom Series II in Hong Kong for the first time, with Rolls-Royce Motor Cars Hong Kong securing the first production Phantom Series II Coupé in the Asia-Pacific region.
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Rolls-Royce Motor Cars proudly presents Phantom Series II in Hong
Kong for the first time, with Rolls-Royce Motor Cars Hong Kong
securing the first production Phantom Series II Coupé in the
Phantom Series II is the latest evolution of the pinnacle, super luxury car since Phantom was launched in 2003 and established itself as the benchmark for the segment. Today, Rolls-Royce Motor Cars continues to embrace the finest principles of its founding father, Sir Henry Royce who famously urged employees, “to take the best that exists and make it better”.
For 2012, the pinnacle Phantom family has been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car’s drive-train, ease-of-use and connectivity.
“We are delighted to present Phantom Series II in Hong Kong for the first time.” said Paul Harris, Asia-Pacific Regional Director, Rolls-Royce Motor Cars. “Phantom sparked the Rolls-Royce renaissance in 2003, establishing itself as the benchmark for automotive luxury and refinement. Our discerning customer base in Hong Kong has long embraced Phantom as the perfect conveyance in which to do business or relax in imperious luxury.” He continued, “Order books for Phantom Series II are looking strong across the region and the Hong Kong market continues to prove its appetite for super-luxury products.”
In late 2006, Hong Kong was the destination for the single largest order of bespoke Phantoms, when 14 cars were delivered to The Peninsula Hong Kong.
Dan Balmer, Rolls-Royce Motor Cars, General Manager Asia-Pacific, added, “A Rolls-Royce Phantom is a blank canvas from which our customers commission their highly Bespoke motor cars to reflect their tastes, lifestyles and even businesses. As with all Rolls-Royce dealerships, Rolls-Royce Motor Cars Hong Kong adhere to the strictest customer care standards that the company demands to ensure a peerless purchasing and aftersales experience. These state-of-the art facilities complement this, creating an effortless ownership experience.”
Mr. Samuel Sun, General Manager, Rolls-Royce Motor Cars Hong Kong, said, “There has always been healthy demand for Phantom family cars in Hong Kong. For highly successful Hong Kong clients, Phantom has been the super luxury car of choice. These clients are connoisseurs with discerning tastes who enjoy the process of commissioning highly bespoke, limited edition Rolls-Royce motor cars. The interest and demand we have had for these extraordinary cars is testament to the regard the marque is held in by the Hong Kong business community.”
He added, “The cars we have with us today feature special bespoke commissioning such as a gold-plated Spirit of Ecstasy on Phantom Series II Extended Wheelbase, and Palladium – a bespoke paint – on Phantom Series II Coupé. This is also the first time we are showcasing both Phantom Series II and Ghost family cars together, signalling a strong demand for both models in the Hong Kong market.”
LED headlights as standard
Phantom’s striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.
Rolls-Royce now offers fully-LED headlamps as standard for Phantom Series II. As well as delivering a characteristic whiter light, augmenting safety and reducing the likelihood of driver tiredness, these allow for the introduction of new technologies that better control lighting.
Curve light functionality, for example, uses electronically-controlled reflectors to focus headlamp beams in the direction of travel, providing greater illumination of the road ahead when cornering. Adaptive headlamps change the cone of light projected onto a road – effortlessly of course – in response to different driving speeds.
Effortless as standard
Every part of the Phantom experience should be effortless, so new driver assistance technologies and a modern user interface with re-designed multi-media controller, have been designed for Phantom Series II.
The new satellite navigation system has been fully updated. Information, maps and video content is presented on Phantom Series II’s larger 8.8-inch control centre display, a feature underlined by eight programmable bookmarks presenting access to key functions at a driver’s fingertips.
Front, rear and top-view camera systems further augment ease of manoeuvring. When reverse parking, for example, rear path prediction automatically deploys on the screen.
The word ‘waftability’ has long been part of the Rolls-Royce lexicon, with models past and present famed for their magic carpet ride. Phantom Series II reinforces the company’s reputation for both.
A new 8-speed automatic gearbox and rear differential enhance already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 percent on the combined cycle and, as a result, CO2 emissions fall from 388 to 347 g/km.
Phantom Series II is considered the ultimate automotive canvas for the Rolls-Royce bespoke programme. A selection of 44,000 external paint hues, limitless wood veneer options, leather styles and colours are available – allowing for personalisation that is practically endless. A team of bespoke designers, along with talented craftsmen and women, produce cars that are ‘built to order’ by Hong Kong customers. Ninety percent of all Rolls-Royce Phantom cars that come to the Asia-Pacific region are bespoke.
Rolls-Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of BMW Group. In addition to bringing a flagship Rolls-Royce to life, the company also built its state-of-the-art headquarters and production site on the historic Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight of expectation that came with the famous Rolls-Royce name and Spirit of Ecstasy as its mascot of excellence.
In 2005, Rolls-Royce launched Phantom Extended Wheelbase to join Phantom Saloon. This was followed by the presentation of unforgettable open-top motoring courtesy of Phantom Drophead Coupé in 2007 and the ultimate grand tourer – Phantom Coupé – which debuted in 2008. The Phantom family was joined by the award-winning, less formal Ghost family featuring Ghost and Ghost Extended Wheelbase.
Phantom’s iconic appeal and position as a luxury good without equal has seen its sales increase through the years, along with Ghost. In 2011, Rolls-Royce delivered 3,538 cars to customers worldwide, up 31 percent on the previous year’s total of 2,711. This represented the highest annual sales in the 108-year history of Rolls-Royce, the previous best being 3,347 cars sold in 1978. Sales growth was reported across all regions with Bespoke content at highest-ever levels, reaffirming the brand’s position at the pinnacle of the ultra luxury segment.
To coincide with the Geneva premiere in March 2012, Rolls-Royce relaunched www.rolls-roycemotorcars.com, a website that reflects the effortless simplicity delivered by Phantom Series II. Significantly updated, the online Home of Rolls-Royce Motor Cars seamlessly incorporates Phantom Series II and Ghost configurators and has been optimised with latest HTML 5 technology to work with any device upon which it is viewed.
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