Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS SHOWCASES BESPOKE EXPERTISE AT BEIJING MOTOR SHOW WITH PINNACLE TRAVEL PHANTOM DEBUT
18.04.2014 Press Release
Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. The car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China.
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"Bespoke is Rolls-Royce and our Chinese customers
know it. To celebrate China’s love of travel and the success
of Bespoke in China, I am proud to unveil Pinnacle Travel
Phantom. This car is a showcase of Rolls-Royce’s
pre-eminence in Bespoke design seen through the prism of
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. The car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China. Pinnacle Travel Phantom serves as a showcase for the imaginative heights of craftsmanship, design and excellence that emanate from the Bespoke design studios at the Home of Rolls-Royce in Goodwood, England, seen through the prism of modern luxury travel.
According to the World Tourism Barometer published by the United Nations World Tourism Organisation, China continues to be the largest outbound travel market for the second year in a row, spending an estimated $125 billion on travel in 2013.
Answering this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers a luxuriant colour palette, opulent, sumptuous materials and the most complex, beautifully hand-crafted marquetry ever seen in a Rolls-Royce, evoking the experience of travelling on luxurious cross-continental trains.
A true showcase of Bespoke artistry
Pinnacle Travel Phantom is a true showcase of the Rolls-Royce Bespoke team’s expertise. The richness of its two-tone exterior colour scheme of Madeira Red complemented by Silver Sand on the lower side panels, hints at the luxury awaiting the traveller inside. Whilst a unique Madeira Red coach line, with an abstract motif of a streamlined train travelling at speed, invites you onboard for a journey of discovery. Infinity Black combined with Silver Haze or Melanite combined with Palladium are also offered as colour schemes.
The opulent colour scheme continues inside with a number of Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats to produce a cosseting interior in which to travel, no matter how long the journey. A further motif in Smoke Grey thread evoking luxury travel and showcasing the craftsmanship of Rolls-Royce is stitched into the seat flutes and is echoed in individual fabric cushions which heighten the comfort for both rear travellers.
The pièce de la resistance, however, is the most complex and intricatemarquetry ever seen inside a Rolls-Royce. Using methods akin to the artistry of fine furniture makers, Rolls-Royce creates perfection through a process that marries cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool – the human eye.
In the case of Pinnacle Travel Phantom, 230 individual pieces of marquetry combine to create the incredibly striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake. This motif flows across the front-fascia pieces of glove box and passenger panel to the rear picnic tables and door cappings. The same motif bleeds onto the door cards through 24,633 individual stitches, emphasising the painstaking craftsmanship required to perfectly match the two details.
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ROLLS-ROYCE MOTOR CARS SHOWCASES BESPOKE EXPERTISE AT BEIJING MOTOR SHOW WITH PINNACLE TRAVEL PHANTOM DEBUT DOCX, EN, 100.87 KB
劳斯莱斯汽车巅峰之旅幻影典藏版全球首发 2014北京车展再现BESPOKE客户定制顶级水准 DOCX, ZH-CN, 103.1 KB