Rolls-Royce Motor Cars PressClub · Article.
AN ELEGANT WRAITH LUGGAGE COLLECTION DEMONSTRATES THE ART OF TRUE LUXURY CONVEYANCE
28.04.2016 Press Release
As the world leader in the art of true luxury conveyance, Rolls-Royce Motor Cars has extended its expertise to design a suite of elegant luggage to complement Wraith, the most powerful Rolls-Royce ever created.
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As the world leader in the art of true luxury conveyance, Rolls-Royce
Motor Cars has extended its expertise to design a suite of elegant
luggage to complement Wraith, the most powerful Rolls-Royce ever created.
The collection, conceived by Rolls-Royce Bespoke Designer
Michael Bryden and designed in the Rolls-Royce Bespoke Design Studio
led by Director of Design Giles Taylor, comprises two Grand Tourer
valises, three Long Weekender bags and one Garment Carrier,
meticulously designed to be housed in the luggage compartment of a
Rolls-Royce Wraith. Like every Rolls-Royce motor car, they can be
commissioned to the customer’s exacting specifications.
Counsel was sought from experts accustomed to handling
discerning individuals’ luggage. The design team conversed with Head
Butlers from some of the world’s most illustrious hotels, who offered
insight into the interaction between guests and their belongings.
Luggage is not only seen as an expression of style, but also as a
wardrobe from home, increasingly important as entrepreneurs and
captains of industry adopt a more transient lifestyle.
Particular attention to detail has therefore been paid to the
area that most often comes into contact with the owner, ensuring the
experience is an entirely effortless one. The handles have been
designed to ensure an even weight distribution, meaning no undue
pressure is placed on the hand. An invisible stitch, a skill honed in
the world of Haute Couture and used on the steering wheel of Wraith,
has been applied to ensure a perfectly smooth and tactile finish.
TIMELESS DESIGN REALISED WITH STATE-OF-THE-ART TECHNOLOGY
Reflecting all Rolls-Royce motor cars, refined visual aesthetics
shroud state-of-the-art engineering. Rapid prototyping was used in the
development of the Long Weekender to test the ergonomics of the handle
repeatedly, ensuring the piece is effortless to carry. Subtle
references to the marque can be found in the form of the discrete
fastenings, which magnetically dock, providing optimum designed
resistance formed from a solid billet of machine polished
aerospace-grade aluminium, inspired by the silhouette of Wraith.
Michael Bryden, Rolls-Royce Bespoke Designer, commented, “The
Wraith Luggage Collection consists of six pieces, each carefully
considered to reflect the unparalleled design aesthetics of
Rolls-Royce motor cars. The latest technologies and materials are
blended with traditional crafts and techniques, leading to an
elegantly executed and thoroughly contemporary luggage collection,
designed exclusively for Wraith, the ultimate gentleman’s gran turismo.”
The distinct style of Rolls-Royce Motor Cars accompanies the
discerning traveller on any epic voyage. The Spirit of Ecstasy, the
flying lady figurine that has graced the bonnet of each Rolls-Royce
motor car since 1911, is elegantly embossed onto the exterior of each bag.
Self-righting wheel centres featuring the Rolls-Royce double-R
emblem adorn the Grand Tourer, offering a fitting reflection of Wraith
itself. The strategically placed wheels, specially designed on a wide
track to provide a high level of stability, provide an effortless
transfer from ground to luggage compartment, ensuring the bag glides
into position seamlessly in the rear of the motor car.
Carbon fibre has been selected for its light weight and durable
properties rather than for the commonly used contemporary aesthetics
of the material. It has been formed into the frame of the case,
complemented by a wide-set handle and a high-sided design, optimising
the stowage capability of the luggage.
Torsten Müller-Ötvös, Chief Executive Officer Rolls-Royce Motor
Cars, added, “Michael Bryden’s creation of this Bespoke Luggage
collection demonstrates our designers’ commitment to Sir Henry Royce’s
manifesto, “Take the best that exists, and make it better. When it
does not exist, design it”. Not satisfied with creating a
contemporary luggage collection with all the hallmarks of true luxury,
the design team have gone one step further, in creating a Bespoke
collection that not only speaks of contemporary elegance, but also
serves to be a pleasure to use.”
The Garment Carrier, a sleek and slim-lined addition that sits
seamlessly atop the Long Weekenders and Grand Tourers, has been
designed to encompass a gentleman’s shirt and tuxedo or a ladies gown.
A loop for a silk tie or scarf is thoughtfully incorporated to provide
the utmost convenience.
The Wraith Luggage Collection, which takes luggage to a new
realm of luxury, was constructed by master craftspeople adorning white
gloves so as to preserve and protect the leather of unequalled
quality. Designed in a choice of mono or a striking two-tone leather
finish, the collection embodies the design principles of Wraith, as
well as enabling customers to personalise their luggage to harmonise
with the interior of their motor car. The Rolls-Royce leather is
hand-stitched using the same colour thread as featured in the owner’s
motor car and lined with a monogrammed lining discreetly featuring the
Rolls-Royce emblem.
The Wraith Luggage Collection is available from Rolls-Royce
Dealerships. The pieces can be bought individually; for the six piece
Wraith Luggage Collection (excluding local taxes) pricing is as follows:
United Kingdom:
£24,248
Europe: €28,984
USA: $45,854
Canada: $44,925
Japan: ¥4,753,323
Rest of the World: $42,606
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