Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS DELIVERS ON A BESPOKE COLOR CHALLENGE STEMMING FROM A BEAUTIFUL FLOWER
20.08.2017 Press Release
A Rolls-Royce ‘Dawn in Fuxia’ for Collector Michael Fux.
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Rolls-Royce Motor Cars heralds a colour palette with more than 44,000
options for the most discerning patrons. However, there is one client
for whom the available options are not enough. Today, at The Quail, an
Automotive Experience, in Pebble Beach, California, renowned car
collector Michael Fux added another Bespoke colour to this palette
with the addition of his eleventh Rolls-Royce Motor Car commission to
his personal collection. The Rolls-Royce ‘Dawn in Fuxia’ was
unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, as part
of the company’s activities at the 2017 Pebble Beach Concours
d'Elegance, the world’s premier celebration of luxury and automobiles.
The ‘Dawn in Fuxia’ is finished in a vibrant color matched to a flower that Mr. Fux found last year during his visit to Pebble Beach. Mr. Fux had just been presented with one of the first highly personalized Dawns in the world in his eponymous colour ‘Fux Blue.’ He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.
“When I commissioned my first Bespoke Rolls-Royce in 2005, I wanted something completely different than any of the other cars commissioned at the time. I knew the designers had a lot of creativity that I wanted to explore,” said Mr. Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. I always challenge my fellow owners to push the Bespoke envelope.”
In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications.
“Michael is a very special patron of Rolls-Royce Motor Cars,” stated Mr. Müller-Ötvös. “Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art.”
In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colours he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:
- Fux Fuxia
- Fux Blue
- Fux Intense Jade Pearl
- Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
- Fux Deep Purple
- Fux Candy Red
- Fux Yellow