Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS ANNOUNCES THE "SILVER GHOST COLLECTION"
27.02.2018 Press Release
One motor car changed the course of automotive history. Today, the legend is re-told as Rolls-Royce Motor Cars proudly announces the creation of a collection of 35 model year 2018 Rolls-Royce Ghosts, created in homage to the original Silver Ghost’s achievement.
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One motor car changed the course of automotive history. Today, the
legend is re-told as Rolls-Royce Motor Cars proudly announces the
creation of a collection of 35 model year 2018 Rolls-Royce Ghosts,
created in homage to the original Silver Ghost’s achievement.
In 1904, a pioneering motorist, a brilliant entrepreneur and an
intrepid engineer were united by a desire to succeed. Three years
later, this success was recognised by the world’s media. An
unfathomable challenge unprecedented of its time and legendary to this
day, was completed by The Hon. Charles Rolls and Claude Johnson in Sir
Henry Royce’s ‘Silver Ghost’. The car achieved a non-stop long
distance endurance record of 14,371 miles. This challenge was to shape
automotive and luxury history, creating a world-renowned benchmark for
excellence in the process.
It was the twelfth 40/50hp chassis, completed with a Barker
& Co 4/5 seater touring body, commissioned by Claude Johnson, then
Managing Director of Rolls-Royce Limited that was quickly recognised
for its ability to demonstrate the marque’s prowess. The ethereally
quiet running of this extraordinary automobile and the silver paint
with silver fittings, led Johnson to select this very car for
high-profile competitive trials, bestowing the name, ‘Silver
Ghost’ upon it.
In celebration of this extraordinary feat of engineering
excellence, a special collection of model year 2018 Bespoke Ghosts
will be created at the Home of Rolls-Royce in Goodwood, West Sussex.
Thirty-five patrons of the marque will delight in a contemporary
masterpiece of automotive history, as the Bespoke Collective of
Rolls-Royce Motor Cars envisions the ‘Silver Ghost Collection’.
Speaking from the Home of Rolls-Royce, Torsten Müller-Ötvös,
Chief Executive Officer, Rolls-Royce Motor Cars, commented, “The
extraordinary accomplishments of our marque’s founding fathers are
honoured by the creation of this elegant ‘Silver Ghost Collection’.
The Rolls-Royce Bespoke Collective masterfully weave the rich
narrative of the original ‘Silver Ghost’ into just 35 motor cars,
creating a contemporary homage to the original motor car. Today, our
craftspeople and master artisans continue this legacy of excellence,
creating unique motor cars that define luxury.”
The Rolls-Royce ‘Silver Ghost Collection’
Today,
a Rolls-Royce motor car is the ultimate luxury, steeped in narrative,
veiled in rarity. A Rolls-Royce Collection Car showcases the
extraordinary talents of the Rolls-Royce Bespoke Design team; they are
born collectables. These are future classics, destined for the lawns
of the great international Concours d’Élégance.
Careful consideration has been paid to the defining features of
this collection. References extoling the past are skilfully
hand-crafted into Ghost’s interior and exterior, creating a
contemporary homage which speaks as much of today’s great brand as the
‘Silver Ghost’ does of its day.
A solid sterling-silver Spirit of Ecstasy, the muse that has
guided motor cars created by the marque since 1911, will hint at the
pioneering heritage of this motor car’s forebear. A specially created
Hallmark of AX201, the registration plate of the original ‘Silver
Ghost’, will be marked on the base of each muse by the British Assay
office, an honour reserved for few. Alongside the AX201 Hallmark, the
Metal Fineness marks and the Assay Office town mark, a second unique
‘RR’ Hallmark, the eponymous badge of the marque, will act as the
Sponsor’s Mark and authenticate its heritage.
A black-gold-plated collar enshrouds the base of the Spirit of
Ecstasy, itself bearing the unique identity of this collection. An
insert is crafted from hammered copper, in tribute to the copper
extensively used in the engine bay of the original ‘Silver Ghost’. The
copper, shaped, beaten and textured is engraved with the newly
designed AX201 Hallmark.
Cassiopeia Silver, a complex Bespoke silver paint that
incorporates both warm and cool tones, bathes the exterior of Ghost in
a hue that echoes the silver paint of the original motor car. A
Bespoke hand-painted coachline, applied by Rolls-Royce’s master
coachline painter and taking eight hours to apply, is imbued with fine
particles of 100% pure silver, adding to the provenance of this collection.
The face of the Model Year 2018 motor car is instantly
recognisable as one of 35 in this collection. Black painted grille
veins mimic the distinctive black grille of the ‘Silver Ghost’, while
the fully-polished wheel centres encircled with ‘SILVER GHOST – SINCE
1907’ engraved on a Cassiopeia Silver backing, echo the fine details
of the original car.
On opening the coach doors, accents of a specially created
‘Forest Green’ leather provide a nod to the original interior colour
scheme. A newly designed silver tipped leather makes its Rolls-Royce
debut, being incorporated onto the front and rear door panniers.
Additionally, a silver onlay has been set into the open pore wood of
the fascia and door cappings, flanking a solid silver ingot,
hallmarked to allow reflection of this motor car’s great lineage.
Further reference to the ‘Silver Ghost’ is made via the
collection’s clock, styled as an ingot of silver, engraved with
‘Silver Ghost Since 1907’ and once again marked with the
distinguishing hallmarks of this collection. A peened solid silver
encasement provides a decorative surface, reminiscent of the original
dials of the ‘Silver Ghost’.
The tread plates proudly authenticate each motor car, engraved
with the words ‘Silver Ghost Collection – One of Thirty-Five’, while
the Rolls-Royce umbrellas, stowed in the doors of each motor car, are
edged in a silver-coloured binding and have an open-pore Tudor Oak
handle, with the end of the handle engraved to demonstrate its unique origins.
A Bespoke central console allows the patron to convey personal
accoutrements, accommodating contemporary touring. A time-piece,
sunglasses and accessories case is presented alongside a ‘Silver
Ghost’ pen, shaped as the speedform of the car; clean, modern and streamlined.
As a finishing touch and to complete the collection, a rare and
collectable Silver Ghost Hamper will continue Rolls-Royce’s romantic
notion of the pinnacle in al fresco dining, proudly displaying a
fusion of Bespoke Design with the finest craftsmanship.
2018 a new vintage year for Ghost
In addition to
the beautiful Bespoke features enumerated above, the ‘Silver Ghost
Collection’ also benefits from the several enhancements of the 2018
Rolls-Royce Ghost.
The most immediate of these is the bolder and more sculptured
face of Ghost, reinforcing the decisive and dynamic character of
Ghost. The grille frame is pushed further forward, producing a
stronger sweep back into the front wings, to give the front of the car
a more decisive character. More deeply set grille vanes underline the
perception of power and dynamism, while the redesigned front bumper
now features strongly horizontal lines. The perceived dynamism of the
2018 Ghost’s exterior is also enhanced by two completely new 21” wheel designs.
The owner’s enjoyment of Ghost’s cabin has also been enhanced
through a suite of technological upgrades and acoustic advancements.
Inspired by the acoustic engineering undertaken to make New Phantom
‘the most silent motor-car in the world’, the 2018 Ghost benefits from
Rolls-Royce’s mantra to “take the best and make it better”, as it
constantly strives for even the smallest improvements.
Additional sound dampening materials have been added to the
doors, rear wings and luggage compartment. Working in combination with
a new acoustic film fitted between the glass layers in the side and
rear windows to further reduce noise entering the cabin, the results
are most impressive.
A quieter cabin sets the stage for the most technologically
advanced Rolls-Royce multimedia entertainment system. A totally new
multimedia interface and larger screens for the rear passengers are
only the start of the entertainment upgrades offered by Ghost this
year. To add to the effortless experience, the new system now responds
to natural speech rather than predetermined commands, whilst
navigation is improved by the Real Time Traffic Information for 32 countries.
Entertainment and communication is also enhanced by Blu-ray;
Digital Radio capability in more countries, including Satellite
Digital Audio Radio Service for the United States market; a new ATM
module linked to a 4G LTE standard antenna which will support
significantly increased data transfer; enhanced USB and HDMI
connections with the motor-car’s systems which also supports
Miracast®, whilst three sets of Kleer headphones are supported over WiFi.