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Rolls-Royce Motor Cars is delighted to announce the winner in its competition that invited children, age 5-11, to design new features for the Wildlife Garden at the Home of Rolls-Royce, Goodwood.


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  • Rolls-Royce Motor Cars names Tiggy Town by Iris, age 8, as the winner in its Wildlife Garden Competition for children aged 5-11
  • Selected from scores of entries submitted online
  • Tiggy Town will be incorporated into the Wildlife Garden, which was created when the 42-acre Goodwood site opened in 2003
  • Forms part of a wider rejuvenation and refocusing of this valuable habitat area, in line with current conservation thinking and practice

“We are delighted to announce Tiggy Town as the winner in our Wildlife Garden competition. The judges were charmed by Iris's ideas for a space dedicated to hedgehogs, and impressed by her creativity, imagination and attention to detail. They particularly admired her research into Rolls-Royce, and the links she made between features in her garden and the motor cars we build just a short distance away. Iris is a worthy winner; her ideas will make a real difference to our Wildlife Garden, which is so important to us, our many visitors and, above all, the huge variety of nature it supports.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is delighted to announce the winner in its competition that invited children, age 5-11, to design new features for the Wildlife Garden at the Home of Rolls-Royce, Goodwood. Established as part of the original landscaping when the plant was built in the early 2000s, the Wildlife Garden supports a wide variety of plants, insects, birds and animals native to the South of England. The new features are central to a rejuvenation project being carried out in partnership with Chichester District Council and the South Downs National Park Trust, to reflect changes in conservation thinking and practice.

Launched in late February, the competition proved extremely popular; so much so that the original closing date had to be extended. From scores of entries submitted online, the judges unanimously selected Tiggy Town by Iris, age 8, as their winner.


Tiggy Town is designed to support the UK’s wild hedgehog population, which is in critical decline. Together with beautiful little hedgehog houses (each with its own address to create a real sense of home) it has features to encourage the insects and invertebrates that hedgehogs feed on. The houses have grass roofs to attract pollinators; a leaf pile, compost heap and log pile to provide shelter for all kinds of insects, as well as splendid hedgehog hibernating places. Hedgehogs can use the shallow pond both for drinking and to take a dip, with a boardwalk to help them climb out should they become tired.

Having read that the Rolls-Royce Dawn was designed with the senses in mind, Iris has included lavender, lemon balm, roses and a fragrant camomile lawn in her design. Grass, bricks and fence add texture, with the sensory experience completed by the sound of water and the smell of damp leaves.

To attract even more pollinators, Iris searched for suitable plants and was thrilled to discover a variety of hydrangea called 'Phantom' – perfect for a Rolls-Royce Wildlife Garden. She also chose a beautiful ‘Rosa Dawn’ rose, and included plenty of snowdrop bulbs to celebrate the Phantom Drophead.

Although Tiggy Town will be an exclusive gated community, protected by suitable fencing, Iris has specified plenty of gaps so that the hedgehogs can indulge their wanderlust whenever they choose.

Later this year Iris will be chauffeur-driven to the Home of Rolls-Royce, then perform an official opening ceremony for the rejuvenated Garden, before viewing her winning feature in its new setting. She will receive a rendering of the Wildlife Garden with her suggested features in pride of place, created by the Rolls-Royce Bespoke Design Team with the same software used for designing customers’ cars. Iris and three runners-up also receive framed certificates to recognise their hard work and creativity.

Tiggy Town takes its name from The Tale of Mrs Tiggywinkle by Beatrix Potter, which tells of a little girl called Lucie who meets a kindly hedgehog washerwoman. First published in 1905 – just a year after Henry Rolls and The Hon. Charles Royce first met – this beloved British children’s classic has been in print ever since and translated into almost 30 languages.

The judges selected three runners-up:

  • Ava, age 8, based her design on her love of insects and wildlife. As well as providing food and shelter for a host of different species, including butterflies, dragonflies, damselflies, newts, moths, birds and bees, she included a picnic area with fairy lights and a seating area by the pond where visitors can sit to enjoy watching the wildlife.


  • Blythe, age 9, created a design with lots of different zones to support as many different types of wildlife as possible.


  • Poppy, age 10½ , spent three weeks developing her design, which includes a Quiet Zone with a large maple tree, a Water Zone to encourage dragonflies and frogs, a Wild Garden Zone full of bird boxes and wild flowers, and a Social Zone with seating, a mocktail bar and the Rolls-Royce logo embedded in the grass.


Reflecting on the competition, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I would like to add my congratulations to Iris on behalf of the whole company. She combines a fine artistic talent, great creativity and a detailed, thoughtful approach with a deep and obvious love of nature. Her design is delightful and will make a real difference to our Wildlife Garden. We look forward to welcoming her to the Home of Rolls‑Royce soon.”

He concluded, “As we discovered with our Young Designer Competition during last year's lockdown, children have extraordinary imagination and dreams. It is a real privilege to be allowed to share their ideas and insights, which can teach us so much about the world as they see it.”

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Adaptations to the eighth-generation Phantom include 'light-touch' visual and aesthetic enhancements in line with client requests and feedback.

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