Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.