Throughout 2025, Rolls-Royce Motor Cars has celebrated the centenary of its pinnacle product and the most famous nameplate in luxury history: Phantom. These celebrations focused on the people, places and events that shaped Phantom’s incredible story, and how this extraordinary motor car has both reflected and influenced the world around it.
For 100 years, Phantom has been recognised as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to 25 examples.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.