Throughout 2025, Rolls-Royce Motor Cars has celebrated the centenary of its pinnacle product and the most famous nameplate in luxury history: Phantom. These celebrations focused on the people, places and events that shaped Phantom’s incredible story, and how this extraordinary motor car has both reflected and influenced the world around it.
For 100 years, Phantom has been recognised as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to 25 examples.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.
Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai.
Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
As Sakura season arrives, blanketing various regions around the world in pink petals, Rolls-Royce Motor Cars is proud to present Phantom Cherry Blossom. This magnificent one-of-one Phantom Extended commission is inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this stunning natural spectacle.
Rolls-Royce Motor Cars unveils the one-of-one Phantom Extended created as a celebration of the Year of the Dragon. Commissioned by a discerning client from China, Phantom Dragon offers a contemporary rendition of the ancient Chinese legend of two dragons with a pearl – a motif with complex symbolism and great cultural significance, celebrated in art, architecture, and literature throughout East Asia.
In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque’s portfolio – the very apex of excellence.
For more than a century, the Spirit of Ecstasy has symbolised elegance and human achievement, inspiring countless works of art, from music to photography and moving image. In 2024, the year the marque celebrates its 120th anniversary, Rolls-Royce Motor Cars pays homage to its timeless muse in a unique Private Collection, named Phantom Scintilla.
Rolls-Royce Motor Cars is proud to unveil ‘Spirit of Expression’ – three magnificent Bespoke commissions of Ghost Extended, Phantom Extended and Spectre, the first-ever creations to emerge from the Private Office Shanghai, opened last year. These striking Bespoke creations will make their public debut at the 18th Beijing International Automotive Exhibition (Auto China 2024), commencing on Thursday 25 April.
Rolls-Royce Motor Cars presents four magnificent ‘Year of the Dragon’ Bespoke commissions to mark the Lunar New Year, which begins on 10 February 2024. Designed and hand-crafted at the Home of Rolls-Royce at Goodwood, these rare and beautiful Bespoke creations – three Phantom Extended models and one Cullinan – are a celebration of Chinese culture through Bespoke artistry.
Rolls-Royce Motor Cars is delighted to present Phantom ‘Inspired by Cinque Terre’ – a magnificent, one-of-one Bespoke motor car that captures the enchanting allure and fascinating viticultural heritage of the fabled Italian Riviera.
Rolls-Royce Motor Cars will celebrate a highly contemporary presence at this year’s Festival of Speed. Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, a beautifully commissioned Phantom, Ghost, Cullinan and Spectre will each provide a unique, exquisite expression of the marque’s peerless craftsmanship.
From 20th April 2023, patrons of luxury will convene at Salon Privé, a highly exclusive Concours d’Élégance, in the grounds of Royal Chelsea Hospital, London. Rolls-Royce Motor Cars will showcase two special commissions at the event – Phantom Extended and Ghost. Each of these commissions is indicative of Rolls-Royce’s peerless fluency in Bespoke and demonstrates the extensive scope of the marque’s craft, design and engineering competencies.
Rolls-Royce Motor Cars today unveils Phantom Syntopia, an intricate, Haute Couture-inspired masterpiece created in collaboration with renowned Dutch fashion designer and Haute Couturière Iris van Herpen.
When Rolls-Royce Motor Cars began full-scale manufacturing at Goodwood, it produced just a single model: the original, seventh-generation Phantom. The first completed motor car was handed over to its new owner in a special ceremony at one minute past midnight on 1 January 2003. Since that historic moment, no fewer than 20 different models and variants have been created and handmade at Goodwood – equivalent to one for every year.
Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.