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Press Release



  • 30.01.2007
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The first Rolls-Royce Phantom Drophead Coupé destined for the USA has been
bought at a charity auction held during the annual Naples Winter Wine festival
in Florida for $2million. More than $1.6 million will go to the Naples Children
and Education Foundation, which supports charitable and educational programmes
to improve the physical, emotional and educational lives of underprivileged or
at-risk children.

The car was bought by a resident of Naples, who will take delivery of the car
later this year. The winning bid of $2 million is the single highest price paid
for any lot in the event’s seven-year history and, it is believed, makes this
Phantom Drophead Coupé the most expensive new car ever sold in the USA.

The auction, which took place on 27 January, was staged at the Ritz-Carlton
Golf Resort in Naples. It was attended by many of the world’s finest vintners,
chefs, television and film personalities, as well as wine lovers and culinary
enthusiasts from all over the USA. Naples’ families who share a passion for
great wine, excellent food, and supporting their community established the
Festival in 2000.

Rolls-Royce launched the new Phantom Drophead Coupé at the Detroit Motor Show
earlier in January 2007. The two-door, four-seat convertible is hand made at
the company’s headquarters in Goodwood, England. It combines the latest in
lightweight aluminium technology, elegant design and the very best hand-crafted
materials. The result is a car that many have already hailed as the ultimate in
open top motoring. An extensive order bank already exists, with all of the 2007
cars allocated. Full production starts in the summer.

Speaking at the event, Graeme Grieve, Sales and Marketing Director, Rolls-Royce
Motor Cars, said, “This was a unique opportunity for someone to secure the
first US car ahead of the current waiting list for the Drophead Coupé, and make
a very generous donation to an important charity in the process. Everybody at
Rolls-Royce is delighted with the result.”

This is the third year that Rolls-Royce Motor Cars has worked with the Naples
Winter Wine Festival, raising many hundreds of thousands of dollars for good


If you have any questions regarding this press release, please contact:

Rolls-Royce Motor Cars
Emily Dungey

Tel.: +44-1243-38-4065
E-mail: emily.dungey@rolls-roycemotorcars.com

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