Rolls-Royce Motor Cars signals the end of a glorious, glamorous era as it ceases production of its Dawn convertible. In this retrospective, the marque reflects on the best-selling drophead in the brand’s history as it takes its own unique place in the pantheon of great Rolls-Royce motor cars.
Rolls-Royce Motor Cars and Kengo Kuma have bridged the luxury automotive and architectural worlds with the unveiling of a first-of-its-kind Bespoke Rolls-Royce Dawn. The singular motor car will debut as a moving representation of the new luxury residence ‘The Kita’ in central Tokyo, designed by Kengo Kuma upon commission by global luxury property developer Westbank.
Any pre-conceived notion that Rolls-Royce’s Black Badge variants all have to be black is comprehensively laid to rest by the super-solid Neon Nights colours.
Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.
The Rolls-Royce Dawn was created to deliver the world’s most social, seductive open-top motoring experience for four people. In doing so, it attracted a new type of client to the marque - successful, young and dynamic men and women drawn to Dawn’s contemporary aesthetic and compelled by its owner/driver appeal.
As we move into the 2020’s, Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade. The Dawn Silver Bullet Collection is an ode to decadence, to frivolity, to heady heydays and irreverent past times. Traversing the landscape with supreme accuracy, travelling great distances with speed and precision, this open-top roadster iteration of Dawn, is, like a silver bullet.
Rolls-Royce Motor Cars will return to the Geneva Motor Show and debut its full current product portfolio for the first time on an international stage. Representing the near-infinite Bespoke possibilities at the heart of its record-breaking success in 2018, the marque will present one of an extraordinary collection of 25 Phantoms alongside the first publicly-revealed Bespoke Cullinan commission.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.