Since the launch of the first Phantom in May 1925, motor cars bearing this storied nameplate have enabled their owner to create something entirely unique and personal to them. Through the Bespoke details they commissioned, Rolls-Royce Phantom clients have also expressed the values, priorities and aesthetics of their time.
In 2025, Rolls-Royce Motor Cars marks the centenary of Phantom. To mark this milestone, Rolls-Royce will soon unveil an exclusive Private Collection. For this landmark motor car, which honours the brand’s pinnacle product, designers, craftspeople and engineers pushed their artistry further than ever, developing three woodworking techniques never before seen on a Rolls-Royce: 3D marquetry, 3D ink layering and gold leafing.
The story of Phantom spans 100 years, and the entire world. Today, Phantom owners can be found in over 100 countries on six continents, with each individual motor car commissioned to satisfy both its owner’s personal tastes and codes of luxury, and the specific conditions and surroundings in which it operates.
Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival. The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.
Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce is upholding a longstanding tradition of creating a time capsule as part of a major construction project – in the marque’s case, the landmark extension now under construction at the Home of Rolls-Royce, which represents the largest single investment in its Goodwood-based facilities in more than 20 years.
The final instalment in the ‘Makers of the Marque’ series honours Eric Platford who was central and fundamental to the marque’s early success. No one outside the company’s senior ranks did more to secure its reputation as ‘the best car in the world’, through his painstaking testing work, and landmark successes in long-distance trials and Grand Prix motor-racing.
The latest instalment in the Models of the Marque series celebrates Silver Seraph, a uniquely important Rolls-Royce model as the tangible, technological link between the pre-Goodwood and contemporary Rolls-Royce eras. It was the first Rolls-Royce in history to be designed using CAD – and more importantly, the first to be powered by a V12 engine from BMW Group, which would acquire the Rolls-Royce brand while Silver Seraph was in production.
The latest instalment in the Models of the Marque series celebrates Phantom VI, the final Rolls-Royce offered as a rolling chassis. Produced from 1968 to 1993, it represents the pinnacle of traditional coachbuilt bodywork. Phantom VI combined timeless craftsmanship with engineering evolution. Beloved by royalty, it stands as a lasting symbol of luxury and exclusivity in the marque’s history.
In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque’s portfolio – the very apex of excellence.
The latest in the ‘Makers of the Marque’ series shines a spotlight on Charles Sykes, best known to posterity as the creator of the Spirit of Ecstasy. Sykes was a multitalented artist, with deep connections to the principal players in the Rolls-Royce story. His paintings of Rolls-Royce motor cars and their almost exclusively aristocratic owners provide a fascinating window into a world that has now vanished.
The eighth instalment in the Models of the Marque series celebrates Camargue, a groundbreaking model that debuted in 1975. Camargue introduced significant advancements in performance, safety, and comfort and is distinguished by its unique styling. Though polarising in design, Camargue embodies the marque's spirit of innovation and exclusivity.
The seventh instalment in the ‘Models of the Marque’ series highlights Silver Shadow. A pivotal model in the Rolls-Royce story, the Silver Shadow marked a decisive shift away from traditional rolling chassis and coachbuilding to monocoque construction, and was the first Rolls-Royce to be offered only as a complete motor car.
The sixth in the ‘Makers of the Marque’ series profiles Claude Goodman Johnson, celebrated as ‘the hyphen in Rolls-Royce’ but known to all simply as ‘CJ’. A natural showman with an unrivalled talent for generating publicity, he brought an extraordinary mix of skill, dedication and experience to his role as the company’s first Commercial Managing Director; a fascinating, larger-than-life character and a pivotal figure in the Rolls-Royce foundation story.