Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE PRESENTS THE FIRST ‘INSPIRING GREATNESS’ INTERVIEW SERIES WITH MEDIA ARTIST REFIK ANADOL
23.04.2020 Press Release
Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’ brand ethos. From hand-building the epitome of true luxury, to engaging and servicing the needs of discerning clients all over the world, Rolls-Royce Motor Cars inspires greatness, every step of the way.
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Emma Rickett
Rolls-Royce Motor Cars
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Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’
brand ethos. From hand-building the epitome of true luxury, to
engaging and servicing the needs of discerning clients all over the
world, Rolls-Royce Motor Cars inspires greatness, every step of the way.
In the first of a series of films created by the marque,
Rolls-Royce speaks with media artist Refik Anadol, a recent fellow of
MUSE, The Rolls-Royce Art Programme, to explore his own
personal inspiration and to hear his approach in advancing our
understanding of the world around us by using art and technology as
his medium.
Anadol’s recent digital artwork, entitled Art of Perfection:
Data Painting, used data sets relating to the colour of every
Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood,
England, over the last 10 years. The work enjoyed a worldwide public
debut in the artist’s hometown during Frieze Los Angeles earlier this
year, exhibited at The Peninsula Beverly Hills.
Art of Perfection: Data Painting consists of an LED ‘canvas’,
conveying a unique digital painting derived from data captured at
Rolls-Royce Motor Cars’ Surface Finish Centre. The data relates to the
colour reference of each car, combined with information generated by
the programmed robotic movement required to perfectly apply the
surface finish to each Bespoke commission.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, commented: “It gives me great pleasure to hear from Refik Anadol
regarding his captivating interpretation of the paint colours derived
at the Home of Rolls-Royce in Goodwood, England, over the past 10
years. Now, more so than ever as the Surface Finish Centre rests amid
the Covid-19 pandemic, Anadol’s artwork allows me to reflect on the
great things that have come from our Global Centre of Luxury
Manufacturing Excellence, whilst we focus our attention on many
inspiring things to come in the future.”
Artist Refik Anadol commented: “For an artist working with
technology, when I got the opportunity to work with MUSE, The
Rolls-Royce Art Programme, it was one of those rare moments in life.
When I visited the plant and saw the process of creating the motor
cars, I witnessed an invisible world of perfection – humanly perfect,
not just machine perfect – an incredible amount of ideation,
technology and feelings embedded into the art of perfection. That was
a pure inspiration.”
In his practice, Anadol explores how the perception and
experience of time and space are radically changing now that machines
dominate our everyday lives. His site-specific audio-visual
performances have been presented internationally at Hammer Museum, Los
Angeles USA; International Digital Arts Biennial, Montreal, Canada;
and Ars Electronica Festival, Linz, Austria.
Art of Perfection: Data Painting will be presented on
permanent display at Rolls-Royce’s global headquarters in Goodwood,
England. The film can be viewed at www.rolls-roycemotorcars.com.