This press kit provides an overview of the Spirit of Ecstasy – the enduring emblem of Rolls-Royce Motor Cars since 1911. It traces her origins, evolution and continuing relevance within the marque’s cultural and creative narrative. For information about Phantom, Ghost, Cullinan and Spectre – including Extended and Black Badge variants – and the materials and techniques used in their manufacture, please refer to the specific product press kits.
From the very beginning, Rolls-Royce has been defined not only by elegance, craftsmanship and superlative engineering, but by individualism, rebellion and a willingness to defy convention. This spirit was embodied by the marque’s founders themselves. That same spirit of self-expression and creative defiance has echoed through Rolls-Royce’s history ever since. It found its most contemporary and powerful expression in Black Badge, the marque’s alter ego.
Rolls-Royce Motor Cars reflects with satisfaction on its inaugural participation at the Oberoi Concours d’Elegance, recently held at The Oberoi Udaivilas, Udaipur. This debut marked a significant moment in the marque’s history in India, a region that has been intrinsically linked with the spirit of Rolls-Royce for over a century.
Rolls-Royce Spectre is increasingly recognised by clients and collectors as a motor car of lasting significance. Commissioned with the same permanence that defines every Rolls-Royce, Spectre and its Black Badge alter ego have rapidly established their place within the marque’s emerging Goodwood-era collector canon.
This Press Kit explores the significance of the coupé in Rolls-Royce history – a body style associated with power, presence and proportion. From the earliest coachbuilt two-door motor cars commissioned on rolling chassis, through the return of fixed-head and drophead coupés in the Goodwood era, to Spectre – the world’s first ultra-luxury electric super coupé – it traces how this form has evolved alongside advances in technology and craftsmanship.
Throughout 2025, Rolls-Royce Motor Cars has celebrated the centenary of its pinnacle product and the most famous nameplate in luxury history: Phantom. These celebrations focused on the people, places and events that shaped Phantom’s incredible story, and how this extraordinary motor car has both reflected and influenced the world around it.
Rolls-Royce Motor Cars celebrates the 150th anniversary of the birth of one of the most important individuals in the marque’s foundation story: Charles Robinson Sykes. A gifted artist, illustrator and sculptor, Sykes was best known for creating the Spirit of Ecstasy mascot, which has gracefully guided Rolls-Royce motor cars since 1911. Today, his work is recognised as the moment artistry and emotional expression first became part of the marque’s identity – ...
This Press Kit provides an overview of Rolls-Royce Motor Cars’ unique, immensely rich heritage, from the first meeting in May 1904 between its founders, Sir Henry Royce and The Hon. Charles Stewart Rolls, to its contemporary activities at the Home of Rolls-Royce at Goodwood.
Since the launch of the first Phantom in May 1925, motor cars bearing this storied nameplate have enabled their owner to create something entirely unique and personal to them. Through the Bespoke details they commissioned, Rolls-Royce Phantom clients have also expressed the values, priorities and aesthetics of their time.
In 2025, Rolls-Royce Motor Cars marks the centenary of Phantom. To mark this milestone, Rolls-Royce will soon unveil an exclusive Private Collection. For this landmark motor car, which honours the brand’s pinnacle product, designers, craftspeople and engineers pushed their artistry further than ever, developing three woodworking techniques never before seen on a Rolls-Royce: 3D marquetry, 3D ink layering and gold leafing.
The story of Phantom spans 100 years, and the entire world. Today, Phantom owners can be found in over 100 countries on six continents, with each individual motor car commissioned to satisfy both its owner’s personal tastes and codes of luxury, and the specific conditions and surroundings in which it operates.
Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival. The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.
Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
Rolls-Royce Motor Cars London marks the opening of the Summer Season with its return to the Giorgio Armani Tennis Classic at The Hurlingham Club in West London this week. It is the first in a series of high society occasions in which Rolls-Royce will serve a gentle presence across London and further afield in Britain during the summer months.
Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce is upholding a longstanding tradition of creating a time capsule as part of a major construction project – in the marque’s case, the landmark extension now under construction at the Home of Rolls-Royce, which represents the largest single investment in its Goodwood-based facilities in more than 20 years.
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ROLLS-ROYCE ANNOUNCES BLACK BADGE SPECTRE: THE ALTER EGO, AMPLIFIED.
In every way, Black Badge Spectre is Rolls-Royce at its most potent and audacious - which perfectly captures the spirit of the bold individuals it has been created for, and who requested it.
ROLLS-ROYCE PRESENTS BLACK BADGE GHOST SERIES II: A DARING EXPRESSION OF LUXURY AND POWER.
The marque presents Badge Ghost Series II, meticulously redesigned to provide a rebellious group of clients with a dramatic canvas for their bold Bespoke commissions.
The fuel consumption given in miles per gallon (and litres per 100km) and the CO2 emission given in grams per kilometre represents official combined values. Figures may vary depending on driving style and conditions. Consumption data is determined in accordance to the ECE driving cycle.
Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in “The Passenger Car Fuel Consumption and CO2 Emissions Information Regulations” in the United Kingdom. For emission data, labelling and guidelines relating to your local market please contact your nearest sales outlet or local authority website.
