Rolls-Royce Motor Cars announces new Ghost Extended, offering the indulgence of enhanced rear seating space with no compromise to Ghost’s driving dynamics.
A magnificent line-up of 20 vintage Rolls-Royce motor cars provided a memorable spectacle at the Home of Rolls-Royce on Friday 4 September 2020.
Reflecting the minimalist philosophy that underpins new Ghost, highlights of this transformative motor car are listed in short form. Full details are available at thenewghost.com
The Home of Rolls-Royce in Goodwood, West Sussex, is a global centre of luxury manufacturing excellence. The Bespoke Collective of designers, engineers and craftspeople who operate from this world-renowned facility restlessly create innovative and sophisticated means for Rolls-Royce clients to bring their Bespoke visions to life.
Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.
When reviewing client feedback from the first Goodwood Ghost, it was clear that its cocooning, near-silent acoustic properties were of the utmost importance. These men and women operate in complicated business worlds and value the sense of calm and wellness that their Rolls-Royce creates. Therefore, in creating new Ghost, the marque’s team of acoustic specialists were obsessively focussed on this highly complicated engineering task.
The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves.
Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These were men and women who held the marque’s relentless pursuit of perfection in high esteem and sought a slightly smaller, less ostentatious entry to the Rolls-Royce brand.
First of four animated films offering insight into the substance of new Ghost goes live. The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally named ‘Post Opulence’.
As the final preparations are being made for the reveal of new Ghost, the marque’s Chief Executive Officer, Torsten Müller-Ötvös, has prepared an open letter.
When developing the latest generation of pinnacle luxury products, Rolls-Royce engineers sought to elevate the exceptional air quality within its existing motor cars to unprecedented levels of purity. By using the latest sensor and Nanofleece filtration technology, the marque has created the cleanest micro environment available in any motor car.
Rolls-Royce Collection Cars are poetic embodiments of artistry and skill, envisioned at the hands of the marque’s accomplished designers. They are illustrative of the Bespoke Collective’s mastery of their craft, and extremely limited in number. Incorporating only the finest materials and contemporary applications, Rolls-Royce Collection Cars are executed with creative passion and technical precision.
Rolls-Royce Motor Cars has commissioned a highly technical Clean Room at its manufacturing facility at Goodwood, West Sussex. Similar facilities exist in microchip manufacturing plants and in pharmaceutical and medical equipment production facilities.
The Home of Rolls-Royce is once again welcoming clients to collect their new motor car in person, following the reopening of the Goodwood-based Global Centre of Luxury Manufacturing Excellence.
This year more than ever, as we have been confined to our homes while the natural world flourishes around us, we are reminded of the wonders of nature. Spring is a time of hope and optimism, when bird song crescendos and flowers greet us with heady scent and vibrant colour. As we approach the first ever online RHS Chelsea Flower Show, Rolls-Royce looks a little closer to home and reflects on a Bespoke and storied rose, preparing for an abundant bloom.
The Rolls-Royce Dawn was created to deliver the world’s most social, seductive open-top motoring experience for four people. In doing so, it attracted a new type of client to the marque - successful, young and dynamic men and women drawn to Dawn’s contemporary aesthetic and compelled by its owner/driver appeal.
When developing the latest generation of pinnacle luxury products, Rolls-Royce’s Bespoke Collective of designers, engineers and craftspeople demanded the freedom to create products on their own terms: to continue defining true luxury without expecting a single component to deliver an experience it was not intended to.
As we move into the 2020’s, Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade. The Dawn Silver Bullet Collection is an ode to decadence, to frivolity, to heady heydays and irreverent past times. Traversing the landscape with supreme accuracy, travelling great distances with speed and precision, this open-top roadster iteration of Dawn, is, like a silver bullet.
Rolls-Royce patrons are a unique subset of society - entrepreneurs, visionaries, heads of state, royalty, founders and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.
Rolls-Royce’s flagship, Phantom, has within it, an interior space which spans the dash facia and which is enclosed by a sheet of glass. This unprecedented space is called the Gallery. It provides clients of the marque the unique opportunity to commission and display, within their Phantom, highly personal works of art. Positioned front and centre, the Gallery becomes a focal point for Phantom’s interior.
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THE NEW ROLLS-ROYCE GHOST
THE ROLLS-ROYCE GALLERY CLEAN ROOM
ROLLS-ROYCE DAWN AERO COWLING
ROLLS-ROYCE ARCHITECTURE
PHANTOM BESPOKE AUDIO SYSTEM