Rolls-Royce Motor Cars introduces Spectre Bailey, a charming tribute to the commissioning clients’ beloved dog, a Labrador-Golden Retriever mix, and the joyful life they share. Created for a long-standing Rolls-Royce client couple based in the United States, Spectre Bailey demonstrates the power of Bespoke in creating a truly memorable motor car with enduring personal meaning.
In 2025, Rolls-Royce Motor Cars marks the centenary of Phantom. To mark this milestone, Rolls-Royce will soon unveil an exclusive Private Collection. For this landmark motor car, which honours the brand’s pinnacle product, designers, craftspeople and engineers pushed their artistry further than ever, developing three woodworking techniques never before seen on a Rolls-Royce: 3D marquetry, 3D ink layering and gold leafing.
Rolls-Royce presents Cullinan Cosmos: a one-of-one commission that celebrates the drama of outer space. Commissioned by a family who shares a fascination for the universe with their four-year-old son, this theme was brought to life through a constellation of Bespoke details. At its centre is a Rolls-Royce first – a hand-painted Starlight Headliner painstakingly developed by one of the marque’s in-house artists over 160 hours.
Rolls-Royce Motor Cars is delighted to announce Spectre Inspired by Primavera, a poetic exploration of spring expressed through a series of highly Bespoke motor cars. Named after the Italian word for spring, Spectre Inspired by Primavera features carefully curated Bespoke details that evoke the feeling of the season: delicate, uplifting, and alive with promise.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.
Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai.
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
Imagery and B-Roll from the Black Badge Spectre Global Media Drive, hosted in Barcelona, Spain, in March 2025.
Rolls-Royce Motor Cars presents its latest Bespoke commission, Black Badge Cullinan Daisy – a striking one-of-one Black Badge Cullinan Series II reflecting the commissioning client’s love of hiking and the outdoors. Drawing inspiration from a field of daisies on the client’s favourite trail in the High Tatras mountains, Black Badge Cullinan Daisy represents resilience and perseverance – much like a daisy that thrives in a variety of conditions.
As Sakura season arrives, blanketing various regions around the world in pink petals, Rolls-Royce Motor Cars is proud to present Phantom Cherry Blossom. This magnificent one-of-one Phantom Extended commission is inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this stunning natural spectacle.
Within the Home of Rolls-Royce, world-class craftspeople bring a wealth of experience, skill, creativity and attention to detail to their work. These artisans, together with the marque’s Bespoke designers and engineers, form what is known as the Bespoke Collective. This talented and passionate group of people is constantly pushing boundaries in their quest for perfection, bringing clients’ dreams to life.
Rolls-Royce Motor Cars unveils Black Badge Spectre – the marque’s alter ego, amplified. In addition to debuting bold exterior finishes, vivid interior details, and innovative opportunities for Bespoke, Black Badge Spectre can summon a four-figure torque output (1075 Nm), with a record 485 kW (659 PS) of power. This makes Black Badge Spectre the most powerful Rolls-Royce in history.
Rolls-Royce Motor Cars unveils Spectre Soulmate, a deeply personal Bespoke motor car that embodies the love, achievements, and shared journey of its commissioning couple.
Rolls-Royce Motor Cars is taking the interior experience of its motor cars into a new sensory dimension with the launch of Rolls-Royce Scent, introduced on its pinnacle product, Phantom.
Rolls-Royce Motor Cars unveils the one-of-one Phantom Extended created as a celebration of the Year of the Dragon. Commissioned by a discerning client from China, Phantom Dragon offers a contemporary rendition of the ancient Chinese legend of two dragons with a pearl – a motif with complex symbolism and great cultural significance, celebrated in art, architecture, and literature throughout East Asia.
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