Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS CULLINAN RECREATION MODULE
12.04.2021 Press Kit
Rolls-Royce Cullinan, the world’s pre-eminent super-luxury SUV, promises the intrepid owner an unrivalled blend of comfort and capability surmised as ‘Effortless, Everywhere’. In addition to conveying its occupants to their destination in absolute serenity, off road or on road, Cullinan offers two unique Bespoke features to ensure that, on arrival, clients are equipped with everything required for their adventure.
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Georgina Cox
Rolls-Royce Motor Cars
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Author.
Helen Wilson
Rolls-Royce Motor Cars
This article in other PressClubs
- Recreation Module presents unique Bespoke opportunity in pinnacle SUV
- Automatic drawer reveals 48 litres of space primed for Bespoke commissions
- Highly popular Viewing Suite incorporates two effortlessly deployed leather chairs
- Subversive King of the Night commission reflects versatility of Recreation Module
EFFORTLESS EVERYWHERE
Rolls-Royce Cullinan, the world’s
pre-eminent super-luxury SUV, promises the intrepid owner an
unrivalled blend of comfort and capability surmised as ‘Effortless,
Everywhere’. In addition to conveying its occupants to their
destination in absolute serenity, off road or on road, Cullinan offers
two unique Bespoke features to ensure that, on arrival, clients are
equipped with everything required for their adventure.
The first is the Recreation Module, a motorised drawer cassette
designed to fit securely and invisibly into the luggage compartment
floor of Cullinan. At the touch of a button, the Recreation Module
slides open to reveal equipment, accessories and paraphernalia
personally selected by the motor car’s commissioning client, each item
ensconced in its own individually tailored container. The Recreation
Module can be trimmed to match or contrast with the car’s interior and
exterior colourway according to the commissioning client’s preference.
THE LUXURY OF VERSATILITY
The Recreation Module provides 48
litres of space that can be configured precisely to accommodate the
customer’s requirements. Furthermore, the entire assembly can be
removed and stored separately, allowing customers to create Recreation
Modules for specific hobbies and applications, from fly fishing, rock
climbing, snowboarding or parascending to kite-boarding or
base-jumping. For example, a Cullinan client could devise three
individual Recreation Modules for shooting, skiing and photography
equipment, then select and install the appropriate unit prior to departure.
While the Recreation Module adds enormously to Cullinan’s
versatility and individuality, it does so without compromising the
car’s spacious 2,245 mm loading length and boot capacity of up to
1,930 litres.
KING OF THE NIGHT
In late 2019, Rolls-Royce Motor Cars
commissioned photographer Mark Riccioni to create a series of
innovative and subversive images featuring Black Badge Cullinan, under
the cover of darkness, among the distinctive automotive subcultures of
Greater Los Angeles. To support the project, the marque developed a
personalised Urban Photography Recreation Module, incorporating
specialist equipment including a DJI Mavic Mini drone, 12.9-inch Apple
iPad Pro and 16-inch Apple MacBook Pro for image capture and editing
on location. The Bespoke Collective of Designers, Engineers and
Craftspeople also found room for Riccioni’s Sennheiser PXC550 MkII
noise-cancelling headphones, Persol PO3225-S sunglasses and outerwear
from streetwear brand Supreme.
HOSTING SERVICE
To accommodate hosting in even the most
rugged locations, the marque developed a permanent Bespoke feature for
Cullinan named the Hosting Service. This remarkable marriage of
design, craftsmanship and engineering offers a range of accoutrements
to create the perfect beverage while enjoying the world’s most
breathtaking vistas. Suited to hosting up to eight adults, the Hosting
Service comes complete with glassware and the utensils for creating a
fresh cocktail or a classic gin and tonic for passengers. Elegant
highball glasses are adorned with discreet Rolls-Royce monograms
whilst wooden chopping boards are made of the highest quality American
walnut. Additionally, space is provisioned for a light snack service.
THE BEST SEAT IN THE HOUSE
As well as the Recreation
Module, the rear compartment can accommodate a second Bespoke feature,
unique to Cullinan, that customers can specify to enhance their
explorations. With the tailgate open, a touch of a button deploys the
Viewing Suite – two rear-facing sociably arranged seats either side of
a retractable cocktail table. The Viewing Suite provides the perfect
place in which to relax and reflect on the day’s events. Truly the
best seat in the house.
CO2 EMISSIONS & CONSUMPTION.
Black Badge Cullinan:
NEDCcorr (combined) CO2 emission: 341
g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
WLTP (combined)
CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg /
16.62-15.6 l/100km
Cullinan:
NEDCcorr (combined) CO2 emission: 341 g/km; Fuel
consumption: 18.8 mpg / 15.0 l/100km
WLTP (combined) CO2
emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km