Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW ASIA PACIFIC REGIONAL DIRECTOR
Mon Sep 20 12:52:00 CEST 2021 Press Release
Rolls-Royce Motor Cars has announced that Irene Nikkein has been appointed Regional Director for the Asia-Pacific region, based in Singapore.
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Rolls-Royce Motor Cars has announced that Irene Nikkein has been
appointed Regional Director for the Asia-Pacific region, based in Singapore.
Nikkein, joins Rolls-Royce Motor Cars from her previous role at
MINI Japan as Head of Brand Communication & Product Management.
Her experience includes almost 15 years in senior positions within BMW
Group Asia, including roles as BMW Regional Experiential &
Sponsorship Manager and MINI Regional Marketing Manager.
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce
Motor Cars said, “I am delighted to welcome Irene Nikkein to
Rolls-Royce Motor Cars as Asia-Pacific Regional Director. Irene has an
exceptional track record and her broad experience, combined with
extensive regional knowledge, makes her ideally suited to this
important role.”
Nikkein originates from Indonesia. She graduated with a
bachelor’s degree in Business Administration (Major in Marketing) with
Distinction from RMIT University in Singapore.