Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE UNVEILS BESPOKE PHANTOM ‘THE SIX ELEMENTS’ IN DUBAI FEATURING HAND-PAINTED SACHA JAFRI ARTWORK
14.12.2022 Press Release
Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.
Press Contact.
Rami Joudi
Rolls-Royce Motor Cars
Tel: +971-4-3848-583
Fax: +97143848590
send an e-mail
Author.
Rami Joudi
Rolls-Royce Motor Cars
This article in other PressClubs
- Rolls-Royce reveals Phantom ‘The Six Elements’ at a gala event in Dubai, UAE
- A series of six one-of-one Phantom Extended Series II motor cars, representing an unprecedented convergence of fine art, design, technology and craftsmanship
- Created by the Rolls-Royce Bespoke Collective, at the Home of Rolls-Royce at Goodwood, resident Bespoke designer in the Private Office Dubai and dealer partners in Dubai and Abu Dhabi, in collaboration with world-renowned British artist Sacha Jafri
- Each car includes a unique Gallery artwork, hand-painted by Jafri, inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air – plus a sixth, Humanity
- At stage one of its journey, the Series has raised in excess of $1 million for charity; with a unique fundraising NFT in each motor car creating ‘the Rolls-Royce that keeps on giving’
"Bespoke IS Rolls-Royce, and our Bespoke Collective’s
skills, artistry and reputation are unrivalled. As this amazing
project demonstrates, the world’s leading artists now actively seek
opportunities to work with us, extending and informing their own
practice and creating motor cars that are works of art in their own
right. With his wonderful hand-painted Gallery pieces, Sacha Jafri
provides an extraordinary demonstration of how Phantom Series II
provides the perfect blank canvas for Bespoke commissions. We’re
delighted to see these motoring masterpieces come to life after a
remarkable journey of collaboration, creativity and craftsmanship.
We’re also thrilled that the project has fulfilled its original,
primary purpose, and raised such a significant sum for worthy
causes. I would like to congratulate everyone involved, both at
Goodwood and here in the Middle East, on this inspiring achievement.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars
Rolls-Royce has unveiled its unique Bespoke series
Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.
This unprecedented project, initiated by Rolls-Royce Motor Cars
Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce
Phantom Extended Series II motor cars, each one entirely individual
and featuring its own specially-commissioned artwork, hand-painted by
one of the world’s most influential living painters, British artist
Sacha Jafri, who is based between Dubai, London, and New York.
These stunning works of art are displayed in the Gallery, the
unique glass-enclosed space running the length of Phantom's fascia.
Each is inspired by one of the five traditional elements: Earth,
Water, Fire, Wind and Air. The sixth, Humanity, references Sacha
Jafri's best-known work, ‘The Journey of Humanity’, which holds the
official Guinness World Record for the largest painting ever produced
on canvas.
“Through my work I aim to combine the power of art with a
stripped-back essence of expression, love, empathy, and intention,
to inspire a more conscious and intention-filled humanity, striving
for a reconnected world; reunited by the common goal of a more
hopeful and sustainable future for our planet,” said Sacha
Jafri, talking about the project.
Phantom ‘The Six Elements’ was designed, developed and
hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at
Goodwood, in collaboration with the resident Bespoke designer in the
Rolls-Royce Private Office in Dubai. The project began in late 2020
and has taken two years to complete.
As well as their individual Gallery artworks, the cars feature a
number of additional Bespoke elements reflecting Rolls-Royce’s
unrivalled capabilities. These include Jafri’s personalised
Heart-motif in the hand-painted Coachline, and a unique Six-Elements
engraved base for each car's Spirit of Ecstasy mascot.
Michelle Lusby, Bespoke Lead Designer based at the Rolls-Royce
Private office in Dubai, says, “For us as Bespoke designers, it’s
a wonderful privilege to work with a world-renowned artist like
Sacha Jafri. We saw this project as a unique opportunity for an
exchange of ideas between the art world and our own specialisms in
design, materials and craftsmanship; that sense of discovery and
shared inspiration really shines out from these amazing cars.”
Phantom ‘The Six Elements’ was born out of a conversation
between Sacha Jafri, who frequently donates his works, or the proceeds
from them, to charity, and César Habib, Regional Director, Rolls-Royce
Motor Cars, Middle East & Africa. Together, they developed the
idea of creating six individual motoring masterpieces, which could
become a means to donate funds for charities operating in the fields
of health, sustainability and education.
Accordingly, each car features not only its own original Jafri
artwork, but also its own unique NFT, which the owner may sell
independently if they choose to do so. With every trade of the NFT, a
royalty will be paid into a digital wallet, raising funds for the
future charitable donations. The owner can view the NFT using a
bespoke Jafri Heart-motif QR code embedded within their motor car’s
glove compartment.
Sacha Jafri commented, “It has been an absolute honour
working with the Rolls-Royce team and their Bespoke Designers to
create such a unique project. It’s a proud moment, to see my
Heart-Logo along the coachline of each of the six cars in this
stunning Rolls-Royce series, the first bespoke artist-created series
for Rolls-Royce, with the ‘Spirit of Ecstasy’ uniquely featuring my
depicted six elements around its base. However, I am most fulfilled
by the immediate excitement and interest in this series, the elite
group of owners and philanthropists now dedicated to our cause, and
the creation of the ‘Rolls-Royce that keeps on giving’, forever
raising money and awareness for the charitable concerns that are
closest to my heart.”
At the unveiling, it was announced that the project, at
stage one of its journey, has already substantially exceeded its
initial $1 million target, with all six motor cars allocated to
customers in Dubai and the wider Middle East region.
César Habib, Regional Director, Rolls-Royce Motor Cars, Middle
East & Africa, says, “I am delighted with the success of this
project. We and our dealer partners in Dubai and Abu Dhabi embarked
on an amazing journey with a specific goal, which I am delighted we
have not only achieved, but have surpassed. It was all made possible
by the unique collaboration between Sacha Jafri and our own Bespoke
Collective. It has been a true meeting of minds, with a gifted
multi-award-winning artist and some of the world’s most talented
designers and craftspeople working together to explore art as a
means of inspiring greatness and bringing about lasting change.”
CO2 EMISSIONS & CONSUMPTION.
Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 365-353 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100km.