Rolls-Royce Motor Cars PressClub · Article.
HISTORIC SALES RECORD COMPLETES LANDMARK YEAR FOR ROLLS-ROYCE MOTOR CARS
09.01.2023 Press Release
Rolls-Royce has achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up 8% on 2021, to clients in around 50 countries worldwide. This is the first time in the company's 118-year history that its sales have exceeded 6,000 in a single 12 month period. The value of Bespoke commissions also reached record levels, while demand for all Rolls-Royce models remains exceptionally strong, with advance orders secured far into 2023.
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Author.
Andrew Ball
Rolls-Royce Motor Cars
This article in other PressClubs
- Rolls-Royce Motor Cars reports record 6,021 sales in 2022, up 8% on same period in 2021
- Highest value Bespoke commissions in the marque's 118-year history reflect company’s position as a true House of Luxury
- USA, Greater China and European markets lead a balanced global sales picture
- Order book for all models stretching far into 2023
- Pre-order bank for fully-electric Spectre has exceeded the marque’s ambitious expectations
- Record results coincide with the 20th anniversary of the start of full production at the Home of Rolls-Royce at Goodwood
- More than 150 new jobs created in 2022 at the Home of Rolls-Royce at Goodwood
- 2,500 people are employed at the Home of Rolls-Royce, representing over 50 nationalities
“2022 has been a momentous year for Rolls-Royce Motor Cars.
Not only did we reveal Rolls‑Royce Spectre, our marque’s first ever
fully-electric series model to the world, it was also the first year
we ever delivered more than 6,000 cars in a single 12-month period,
with strong demand across our entire product portfolio. But as a
true House of Luxury, sales are not our sole measure of success: we
are not and never will be a volume manufacturer. Bespoke IS
Rolls-Royce, and commissions were also at record levels last year,
with our clients’ requests becoming ever more imaginative and
technically demanding – a challenge we enthusiastically embrace. The
unrivalled Bespoke creativity and quality achieved by our team
here in Goodwood means that on average, our clients are now happy to
pay around half a million Euros for their unique motor car.
"Of course, this success has not been achieved overnight. In
2023, we mark the 20th anniversary of the Home of Rolls-Royce at
Goodwood, during which time we've transformed our business through a
long-term strategy based on continuous and sustainable growth,
careful management and planning, an unwavering focus on profit and a
respectful but forward‑thinking reinvention of the Rolls-Royce
brand. We’ve succeeded because we listen and consistently evolve our
products in line with our clients’ tastes and requirements,
consciously rejuvenating our brand while retaining our innate
exclusivity and rarity. Our product portfolio has expanded
significantly and later this year we will launch the world’s first
ultra-luxury electric super coupé: Rolls-Royce Spectre. Two and a
half thousand people are now employed at Goodwood, with over 150 new
jobs created in 2022 alone. But perhaps most importantly, we have
never put style above substance. In terms of technology, quality and
luxury, Rolls-Royce still stands, as it has always done, for the
very best of the best.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars
NEWS SUMMARY
Rolls-Royce has achieved its highest-ever annual sales in 2022,
delivering a total of 6,021 motor cars, up 8% on 2021, to clients in
around 50 countries worldwide. This is the first time in the company's
118-year history that its sales have exceeded 6,000 in a single
12‑month period. The value of Bespoke commissions also reached record
levels, while demand for all Rolls‑Royce models remains exceptionally
strong, with advance orders secured far into 2023.
In 2022, Rolls-Royce achieved sales growth in almost all
regions, with particularly strong year-on-year growth seen in the
Middle East, Asia-Pacific, the USA and Europe. More importantly than
volume alone, the value of clients’ Bespoke commissions was higher
than ever before. The almost endless possibilities for Bespoke
personalisation resulted in clients being willing to pay an average of
around half a million Euros for their unique Rolls-Royce. Thanks to
the high value of Rolls-Royce’s unrivalled Bespoke offering and the
company’s consistent focus on profitability, the marque will make a
significant contribution to its principal shareholder.
The Middle East is the marque’s leading region for Bespoke
commissions, with many unique creations of particularly extensive and
individual personalisation. In 2022, Rolls-Royce opened an
invitation-only Private Office in Dubai, the first outside Goodwood,
bringing the Home of Rolls-Royce closer to the marque’s local clients.
Further Private Offices will be introduced around the world in the
coming months and years.
The Americas saw significant growth in 2022 and remains the
largest single region for Rolls‑Royce, with almost all markets
achieving higher sales than the previous year. Greater China is of
vital strategic importance to Rolls-Royce and is the marque’s second
largest sales region. Ongoing headwinds there led to a single-digit
drop in sales compared with 2021’s record results, however this was
successfully counterbalanced by increased sales in other markets.
Despite the serious geopolitical challenges affecting Europe,
the region grew overall in 2022 with record sales in several markets,
including the UK and Germany. The Asia-Pacific region also achieved
higher sales than ever before.
Rolls-Royce’s unprecedented success comes as, in January 2023,
the company marks the 20th anniversary of the Home of Rolls-Royce at
Goodwood. Its transformation – from offering a single model, Phantom,
and building just one motor car a day – to today's record figures is
the result of a long-term strategy based on sustainable growth,
careful management and planning, and the successful reinvention of the
brand. The past decade, in particular, has seen Rolls‑Royce
consciously refine and rejuvenate its brand and product portfolio to
reflect its clients’ changing requirements, tastes and demographics,
while retaining its innate exclusivity and rarity. As both a true
luxury house and an innovative, engineering-led company, Rolls‑Royce
represents, as it always has, the very highest levels of
craftsmanship, technology, luxury and creativity.
FULL PRESS RELEASE
A FUTURE BUILT ON STRONG FOUNDATIONS
In 2022, the year it revealed Rolls-Royce Spectre,
the marque’s first ever all-electric model, Rolls-Royce Motor Cars
also achieved a global sales performance unequalled in the company’s
118-year history. In total, 6,021 motor cars were delivered to clients
around the world, an increase of 8% on the previous record of 5,586
set in 2021. This unprecedented success comes as, in January 2023, the
company marks the 20th anniversary of the Home of Rolls‑Royce at Goodwood.
But as a true House of Luxury, sales are not the marque's
primary measure of success: Rolls‑Royce is not and never will be a
volume manufacturer. Bespoke IS Rolls-Royce and the value of the
marque’s unrivalled Bespoke commissions was higher than ever. Clients’
requests for exquisite, often personalised features are becoming ever
more imaginative and technically demanding – a challenge the Bespoke
Collective of specialist designers, engineers and craftspeople based
at the Home of Rolls-Royce at Goodwood enthusiastically embrace.
As well as some incredible individual Bespoke commissions and
Collection cars, Rolls-Royce unveiled the next chapter of the Boat
Tail coachbuilt commission – one of just three that have been, and
ever will be made. Coachbuild represents the apex of the marque’s
craft and is a key element in the company’s long-term strategy; the
next projects are already in development.
The ever-expanding, almost endless possibilities offered by
Bespoke also support the marque’s record profitability achievement in
2022, with clients now willing to pay around half a million Euros for
their unique Rolls-Royce motor car. As befits a House of Luxury,
Rolls‑Royce is steered by profit contribution, not by volume, with
scarcity and rarity essential to further build and maintain the
marque’s exceptional brand strength.
GLOBAL DYNAMICS
The USA was once again the marque’s largest overall
market as a new generation of younger American entrepreneurs, wealth
generators and job creators were drawn to Rolls-Royce for the first time.
Greater China remains of crucial strategic importance to the
marque, as its second-largest market globally. Significant success in
Shanghai and Beijing, as well as in ‘New Tier One’ cities such as
Hangzhou and Shenzhen, supported a balanced sales picture across the
region. Ongoing headwinds resulted in a single-digit drop in sales
overall, compared with the record result achieved in 2021, however,
this could be counterbalanced by increased sales in other regions.
Sales of Rolls-Royce motor cars in Europe reached new heights in
2022, despite the serious geopolitical challenges affecting the
region. This included record sales in several individual markets
including the UK and Germany.
The Middle East is the marque’s leading region for Bespoke
commissions, with many unique creations of particularly extensive and
individual personalisation. In 2022, Rolls-Royce opened an
invitation-only Private Office in Dubai, the first outside Goodwood,
bringing the Home of Rolls-Royce closer to the marque’s local clients.
Further Private Offices will be introduced around the world in the
coming months and years.
Asia-Pacific plays an important role in Rolls-Royce’s global
success, with strong sales growth in 2022. In Japan, a new class of
successful entrepreneurs is increasingly investing in Rolls-Royce
motor cars, while the highly dynamic market of Korea, has shown
significant growth over the last two years, with the potential to
become Rolls‑Royce's leading market in the region in the near future.
STRONG DEMAND FOR ALL MODELS
Following its triumphant debut in October, the
pre-order bank for Rolls-Royce Spectre, the world’s first ultra-luxury
electric super coupé, has exceeded the company’s most ambitious
expectations. First client deliveries will take place in the fourth
quarter of 2023 – the marque’s first step towards building only
fully-electric cars by the end of 2030. Demand for all current
Rolls‑Royce models remains exceptionally strong, with advance orders
secured far into 2023.
In 2022 Cullinan consolidated its position as the most in-demand
Rolls-Royce, while Ghost was the marque’s best-selling model in the
Asia-Pacific region. Black Badge, Rolls‑Royce’s more rebellious alter
ego, has witnessed extraordinary growth.
ECONOMIC IMPACT
Rolls-Royce Motor Cars is a great British success
story, making a vital contribution to the local and wider UK economies.
With over 150 new jobs created during 2022, 2,500 people,
representing over 50 nationalities, are now employed at the Home of
Rolls-Royce at Goodwood. The marque’s headquarters is a nationally
important centre for training and developing highly skilled
craftspeople, engineers and creatives. Rolls-Royce also supports over
100 apprentices and graduate trainees, plus a similar number of
internships every year.
The Home of Rolls-Royce, which marks its 20th anniversary in
2023, remains the only place in the world where Rolls-Royce motor cars
are designed and built, every one of them to order and each including
Bespoke features specified by the client. Rolls-Royce has acquired
land to the east of the existing site to expand, modernise and upgrade
its facilities, primarily to further increase its Bespoke capacity and capabilities.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, concludes, “As we mark the 20th anniversary of the Home of
Rolls-Royce at Goodwood, these results confirm Rolls‑Royce Motor
Cars as a great British success story. Our business is built on
extremely strong foundations, and we have secured advance orders
stretching far into 2023. And while we are not immune to global
challenges and economic headwinds, thanks to our balanced worldwide
sales strategy, we are cautiously optimistic that 2023 will be a
strong year for Rolls‑Royce.
“But none of this would be possible without our extraordinary team
at Goodwood, and in our regional offices around the world – our
global Rolls-Royce family. Their contribution extends beyond their
exceptional skills, talents, knowledge and experience; it is their
individual personalities and perspectives that give the marque its
strength and character. Everyone shares the same extraordinary
commitment to excellence and attention to detail, and a remarkable
ability to rise to a challenge and turn ideas into reality. Above
all, they are people who constantly strive for perfection, because
they will not settle for anything less. I know that our founders
would be proud to work alongside them – because I am, every day.”
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