Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS OPENS A NEW SHOWROOM IN RIYADH
08.03.2023 Press Release
Rolls-Royce Motor Cars in Saudi Arabia is pleased to announce the opening of its new two-story showroom in Riyadh, Saudi Arabia.
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Rami Joudi
Rolls-Royce Motor Cars
Tel: +971-4-3848-583
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Author.
Rami Joudi
Rolls-Royce Motor Cars
- Rolls-Royce Motor Cars in Saudi Arabia opens a new two-story showroom in Riyadh
- The marque’s all-electric super coupé, Rolls-Royce Spectre, made its first-ever official public appearance outside Goodwood, UK in the new Riyadh showroom
- The showroom consolidates Rolls-Royce’s position as a true House of Luxury
- Visual language resonates with younger clientele
- Interior design provides a relaxed and immersive client experience
- Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations
“With the inauguration of the new visual identity Rolls-Royce
showroom here in Riyadh, we aim to offer our valued clients an
extraordinary and tailored experience that epitomises Rolls-Royce’s
unparalleled levels of craftsmanship and luxury. The new showroom
provides the perfect platform to showcase Rolls-Royce’s superlative
motor cars and to inspire our clients to create truly bespoke,
one-of-a-kind motor cars.”
Mohammed Naghi, Chairman of Mohamed Yousuf Naghi Motors (MYNM)
“I’m delighted to open our new showroom in Riyadh, which offers
our clients an immersive and seamless luxury experience that
reflects the very essence of our brand. As the Kingdom of Saudi
Arabia continues to progress and flourish economically, we are
excited to offer our discerning clientele a space that is
exceptional, unique, and designed to meet their every need. This new
showroom represents a major milestone for the ongoing evolution to a
true House of Luxury.”
Henrik Wilhelmsmeyer, Director Sales and Brand, Rolls-Royce
Motor Cars
Rolls-Royce Motor Cars in Saudi Arabia is pleased to
announce the opening of its new two-story showroom in Riyadh, Saudi
Arabia. The new addition to the brand’s expanding retail network
reaffirms Rolls-Royce’s dedication to granting its past, present, and
future clients access to the world’s most exquisite luxury vehicles.
The newly opened Rolls-Royce showroom is a testament to the
brand’s unwavering commitment to providing an immersive and
personalised luxury experience to its discerning clientele. The
showroom reflects the latest visual identity of the brand,
incorporating innovative digital technology with an inviting and
relaxing interior design, offering a comfortable environment for
clients while exuding sophistication and grandeur.
The space showcases the marque’s new visual identity, marking a
significant milestone in the Rolls-Royce Motor Cars transformation to
a true House of Luxury. Crafted to appeal to a younger, self-made, and
highly individual clientele, the new visual identity provides an
entirely immersive client experience and a warm and welcoming
atmosphere where customers can experience and appreciate the marque’s
magnificent products.
At the heart of the showroom is The Bespoke Commissioning
Atelier, the centrepiece that transports clients into the world of
Rolls-Royce. It is where they can explore and select personalised
surface finishes, wood veneers, leathers, embroidery threads, and
fabrics for their bespoke commissions, perfectly tailored to their
personalities and desires. The bespoke commissioning experience is
complemented by the lounge area’s Cabinet of Curiosity, featuring
intriguing pieces that inspire and spark conversations, and the
hospitality lounge – a secluded space for clients to relax and socialise.
Innovative digital technology and lighting installations further
enhance the showroom’s bespoke commissioning and lounge areas, making
it a one-of-a-kind experience for clients and the ultimate destination
for anyone seeking a true luxury experience.
ROLLS-ROYCE SPECTRE UNVEILED IN THE NEW SHOWROOM IN RIYADH
To commemorate this momentous occasion, the marque’s
ultra-luxury electric super coupé, Spectre, made its first-ever
official public appearance outside Goodwood, UK in the new showroom in Riyadh.
As Rolls-Royce embarks on its journey towards an all-electric
future, Spectre is a symbol of the brand’s trailblazing spirit and
avant-garde vision coming to life in the Kingdom.
Choosing Saudi Arabia as the setting for the unveiling of
Spectre is not by chance as The Kingdom is an epicentre of luxury and
innovation, and an ideal location for the world’s first-ever
ultra-luxury electric super coupé. The introduction of Spectre marks
the beginning of a new era for Rolls-Royce Motor Cars in the region,
as the marque prepares to build only electric cars by the end of 2030.
By introducing Spectre to Saudi Arabia, Rolls-Royce Motor Cars is also
showing its support for the country’s Vision 2030, which has placed
sustainability at the forefront of its development agenda.
“It is a great honour for us to unveil Spectre to the public for
the first time outside Goodwood, at our new showroom in Riyadh, an
important market for Rolls-Royce. This is a significant moment for
us, as we offer our clients in the region the opportunity to
experience the marque’s first fully-electric motor car, the perfect
embodiment of exceptional innovation and design. We are excited to
showcase the beginning of an all-electric era for Rolls-Royce Motor
Cars in the region.”
Mohammed Naghi, Chairman of Mohamed Yousuf Naghi Motors (MYNM)
Adding to the grandeur of the new showroom in Riyadh,
a fleet of exquisite models were present, including a stunning Black
Diamond Phantom, Sagano Green Cullinan, Crystal over Midnight Sapphire
Black Badge Cullinan, Imperial Jade Ghost Extended, and Arabian Blue
Black Badge Ghost. These exceptional vehicles are a testament to
Rolls-Royce's commitment to creating the most superlative,
sophisticated, and innovative automobiles in the world, cementing its
position as a leader in the luxury automotive industry.
CO2 EMISSIONS & CONSUMPTION.
- Phantom: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 362-351 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
- Cullinan: NEDCcorr (combined) CO2 emission: 348 g/km; Fuel consumption: 18.6 mpg / 15.2 l/100km. WLTP (combined) CO2 emission: 377-368 g/km; Fuel consumption: 17.1-17.5 mpg / 16.5-16.1 l/100km.
- Black Badge Cullinan: NEDCcorr (combined) CO2 emission: 343 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP (combined) CO2 emission: 377-370 g/km; Fuel consumption: 17.0-17.3 mpg / 16.6-16.3 l/100km.
- Ghost Extended: NEDCcorr (combined) CO2 emission: 343g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 359-348g/km; Fuel consumption: 17.9-18.5 mpg / 15.3-15.8 l/100km.
- Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.
- Spectre:
WLTP: Power consumption: 2.9 mi/kWh. / 21.5
kWh/100km*
Electric range: 323 miles / 520
kilometres*
Co2 emissions 0
g/km.
*Preliminary data not yet confirmed, subject to change.
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