Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE CELEBRATES CHINA PREMIERE OF SPECTRE AS WELL AS STUNNING BESPOKE CREATIONS AT AUTO SHANGHAI 2023
18.04.2023 Press Release
Designed and engineered to be a Rolls-Royce first, and an electric car second, Spectre marks the beginning of a new era for Rolls-Royce Motor Cars. To celebrate its China premiere, Spectre is presented at Auto Shanghai 2023.
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Rolls-Royce Motor Cars
- Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, celebrates its China debut at Auto Shanghai 2023
- A Rolls-Royce first and an electric car second: Spectre is greeted by clients as a powerful step into a bold new future as the brand prepares to become fully electric by the end of 2030
- Rolls-Royce Bespoke unveils a new colour for Spectre: Morganite is named after the rare gemstone
- Rolls-Royce Motor Cars celebrates the luxury of handcraftsmanship with three stunning Bespoke motor cars, underlining the near-infinite personalisation possibilities offered by the marque
- ‘Private Office Shanghai’ announced as the next step in the company’s strategy to bring the Home of Rolls-Royce at Goodwood closer to its global clientele and cater for increasing demand for Bespoke
- Exclusive and immersive visitor experiences offer a glimpse of the
marque’s Bespoke capabilities as well as its support and interest in
contemporary art.
"Rolls-Royce Spectre is perhaps the most important car in our
long and storied history and I am delighted to be in Shanghai for
the China premiere of this fabulous car, an important step on our
ambitious journey to become an all-electric brand by the end of
2030. As one of the world’s leading NEV countries, China is a key
market for Spectre and I am delighted to see that our clients here
share our great excitement for this car. Rolls-Royce and electric
drive are a perfect fit: battery electric power offers silent
propulsion, instant torque and tremendous power – just like our
beloved V12. Waftability and our famous 'magic carpet ride' are assured.
“Our Chinese clients also truly appreciate the almost endless
possibilities offered by Rolls-Royce Bespoke. Here at Auto Shanghai,
we are highlighting the power and beauty of
our marque’s extraordinary and special models
, where rare and luxurious materials meet world-class
craftsmanship in a way only Rolls-Royce can
deliver
.
Reflecting our Chinese clients’ ever-increasing desire to
commission exquisite, highly personalised motor cars, I am
delighted to announce that Shanghai will this year see the opening
of a Private Office, bringing the Home of Rolls-Royce to China and
marking the next step in our global strategy to bring Goodwood even
closer to our patrons around the world.”
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce
Motor Cars
“Spectre represents the dawn of a new
design typology. This highly emotional, dramatic and progressive
design marks a bold first statement for Rolls-Royce Motor Cars’
electric future, showcasing our commitment to innovation. With its
groundbreaking ultra-luxury electric super coupé design, Spectre
pays homage to Rolls-Royce heritage while embracing the advancements
of modern technology. This extraordinary vehicle is a testament to
our relentless pursuit of perfection, ensuring that every aspect of
the car, from its aesthetics to its efficiency, is a true embodiment
of the unparalleled Rolls-Royce experience. It is, without a doubt,
a Rolls-Royce first and an electric car second."
Anders Warming, Design Director, Rolls-Royce Motor Cars
“We are honoured to have played a
significant role in Rolls-Royce achieving not only record global
sales but also, more importantly, record levels of Bespoke in 2022.
As we boldly embark on a transformative journey towards an
all-electric future, championed by Rolls-Royce Spectre, I am
confident that our discerning Chinese clientele will continue to
support our success. Moreover, they will undoubtedly revel in the
exceptionally high-touch encounters and authentic Rolls-Royce
experiences we continue to develop. These include Rolls-Royce
Whispers, the marque’s exclusive client-only application created to
offer this eclectic group of people a digital world of curated
luxury, and our recently updated dealer showrooms, which exude
luxury and sophistication, providing our clients with an immersive
and contemporary experience to view our motor cars and discuss their
own Bespoke commissions.”
Leon Li, Regional Director, Rolls-Royce Motor Cars Greater China
CHINA PREMIERE FOR ROLLS-ROYCE SPECTRE
Designed and engineered to be a Rolls-Royce first,
and an electric car second, Spectre marks the beginning of a new era
for Rolls-Royce Motor Cars. To celebrate its China premiere, Spectre
is presented at Auto Shanghai 2023 for the very first time in a
two-tone Morganite with Gunmetal exterior finish, creating an
exceptionally elegant aesthetic. Morganite, a colour between mauve and
dark rosé, was inspired by the rare Morganite gemstone and is a new
addition to the Rolls-Royce Bespoke portfolio.
Combining elegance and innovation, Spectre delights in an
imposing yet effortlessly refined appearance. Creating an
extraordinary sense of strength, Spectre has the widest-ever grille
produced by Rolls-Royce, with a proud angle and polished
stainless-steel finish. The car presents with stunning proportions,
revelling in its long front bonnet and graceful silhouette with a
beautiful falling fastback roofline; Spectre’s presence is further
underlined by the magnificent 23-inch wheels
The excellence of the uncompromising exterior design is
continued within, where Spectre’s interior sanctuary offers unrivalled
luxury. Auto Shanghai marks the premiere for Spectre’s exquisite
Canadel doors: the interior panel is crafted from a single sheet of
wood, precisely placed at an exact 55-degree angle to evoke a sense of
motion within the car. Sumptuous Grace White leather upholstery is
highlighted by bold Ardent Red secondary details, creating a visually
stunning hand-crafted masterpiece. The joyous interior is further
enhanced by delicate Peony Pink accents on the RR monograms, contrast
piping and stitching on the instrument panel. Open Pore Tudor Oak
veneer panels gracefully merge into the fascia surfaces, while warmth
is added to the exquisite interior design through the veneered
steering wheel spokes, for an ultimate lavish touch.
To ensure the famous Rolls-Royce ‘magic carpet ride’, Spectre
has undergone the most challenging testing programme ever undertaken
by the marque. It was on the Côte d'Azur that Spectre’s digitally
integrated evolution of the renowned Planar suspension system was
finalised. Planar suspension is an orchestra of systems with precisely
defined responses to driver inputs and road conditions, made possible
by the latest software and hardware developments. Rolls-Royce’s
hallmark experience of silence within the car is supported by the
clever mounting of the battery, which enables Spectre’s perfectly
smooth underfloor profile. This not only creates a low seating
position and enveloping cabin but realises a secondary function for
the battery – almost 700kg of sound deadening.
EXQUISITE BESPOKE MODELS SHOWCASE ROLLS-ROYCE CRAFTSMANSHIP
Alongside Spectre’s captivating stage presence are
other specially created Bespoke models, showcasing Rolls-Royce’s
world-leading expertise in handcraftsmanship and luxury excellence.
Bespoke Phantom Extended
Rolls-Royce Phantom
occupies an unrivalled position at the very apex of the luxury world.
Presented here in extended version and designed especially for the
Shanghai Auto Show, this magnificent motor car is finished in a deep
Submariner Blue with the bonnet, roof and rear pillar rendered in
contrasting Silver. Phantom Extended’s stunning exterior is further
dramatised with a hand-painted single coachline and the Spirit of
Ecstasy presented in stunning Rose Gold.
The exterior theme continues inside, with the front seats in
Submariner Blue leather, accented with Rose Gold contrast stitching
and ‘RR’ headrest monograms, and blue Piano Milori Sapphire Veneer
throughout the cabin. Phantom Extended’s generous rear suite is
rendered in Cashmere Grey with Rose Gold speaker grilles and a Bespoke
Starlight Headliner that emits an atmospheric blue glow.
The unique embroidered artwork in the Gallery features an
extraordinary 47,943 individual stitches and takes around six hours to
handcraft. It represents an abstract interpretation of a floral theme
in a precise geometric pattern.
Bespoke Black Badge Cullinan
Another exceptional
model is the super-luxury SUV Black Badge Cullinan, which takes the
stage in Shanghai finished in a satin Iced Burnout Grey hue,
reinforcing the truth that a Black Badge motor car need not be black.
In this highly Bespoke commission, the Black Badge aesthetic has been
extended to the smallest details: brake callipers, bumper inserts,
side trims, Spirit of Ecstasy and 22” Part-Polished Black Badge Wheels
are all finished in black.
Inside, the bold splash of Peony Pink over Scivaro Grey applied
throughout the cabin, including the Bespoke steering wheel, provides a
daring contrast to the more understated exterior. Textured Scivaro
Grey boxgrain on the fascia and Technical Carbon veneers on interior
surfaces provide additional depth. Each leaf of Technical Carbon is
finished with six coats of lacquer before being left to cure for 72
hours and then hand-polished to Rolls-Royce’s hallmark mirror finish –
a meticulous process that takes 21 days to complete.
The boundary-pushing Black Badge attitude is further exemplified
by the Bespoke Starlight Headliner which features 1,344 fibre-optic
‘stars’ emitting a pink hue, given a playful extra dimension by the
inclusion of ‘shooting stars’.
Bespoke Ghost
A stunning Bespoke Rolls-Royce
Ghost completes the lineup of beautiful and unique Rolls-Royce motor
cars. Gracing the Shanghai Auto Show in a Bespoke two-tone finish that
showcases the limitless Bespoke potential of its pure, minimalist
design, the main body is in rich, dark Olivin, with Diamond Black
contrast above, accentuated with a single hand-painted coachline in
Seashell. The matching tyre pinstripe mimics the white-banded tyres
beloved by the marque’s patrons in its early days, reflecting a
heritage dating back more than 100 years.
Ghost’s interior features a Bespoke colour split, with the front
seats in Black Leather and the rear in Seashell, with contrast stitch
and piping in Iceland Moss providing a visual connection to the
exterior finish. The colour split is also carried over to the Bespoke
two-tone steering wheel, which features Black outer and Seashell inner
leather trims. Veneers in Stained Black Ash complete the motor car’s
timeless, understated aesthetic.
THE BOUNDLESS CREATIVITY OF ROLLS-ROYCE
Beyond
the display of these magnificent models, the Rolls-Royce stand offers
a range of immersive experiences designed to captivate and fascinate.
The Bespoke Atelier will provide guests with a unique opportunity to
explore the countless personalisation alternatives that create the
Rolls-Royce experience. Meanwhile, the MUSE Rolls-Royce Art Programme
has a dedicated space to highlight the brand’s support for and
interest in contemporary arts, showcasing the remarkable works of the
three winning artists from the recent Spirit of Ecstasy Challenge.
These artistic endeavours demonstrate the brand’s commitment to
fostering creativity and inspiring greatness, while connecting patrons
and the public to the thriving art world.
CO2 EMISSIONS & CONSUMPTION.
WLTP: Power consumption: 2.9 mi/kWh. / 21.5 kWh/100km*
Electric
range: 323 miles / 520 kilometres*
Co2 emissions 0
g/km.
*Preliminary data not yet confirmed, subject to change.