Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS CELEBRATES WORLD BEE DAY BY INSPIRING YOUNG MINDS AT ITS APIARY IN DUBAI
19.05.2023 Press Release
Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars Dubai, AGMC, marked World Bee Day on Saturday 20 May 2023 with a unique educational event.
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Rami Joudi
Rolls-Royce Motor Cars
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Author.
Rami Joudi
Rolls-Royce Motor Cars
- Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai, AGMC join apiculturists, naturalists and conservationists around the world in observing World Bee Day
- Over 60 schoolchildren have visited the Rolls-Royce Motor Cars Apiary in Dubai this year, learning about the critical role bees play in our lives
“As pollinators for numerous flowering plants, bees are absolutely
critical to biodiversity and human food production. World Bee Day is
a reminder that conserving and protecting these fascinating and
incredibly important species is of the utmost importance. We’re
delighted to mark World Bee Day this year at our wonderful Dubai
Apiary, which has welcomed over 60 of the city’s brightest young
minds to immerse themselves in the magical world of bees and aid us
in our mission to raise awareness of the threats facing these
amazing creatures.”
César Habib, Regional Director
,
Rolls-Royce Motor Cars Middle East & Africa
Rolls-Royce Motor Cars Middle East & Africa, and
Rolls-Royce Motor Cars Dubai, AGMC, marked World Bee Day on Saturday
20 May 2023 with a unique educational event. A group of 19 students of
different ages from local schools visited the magnificent Rolls-Royce
Apiary, nestled within the lush grounds of Dubai Creek Golf &
Yacht Club, where they took part in a variety of bee-related activities.
After an introduction and Q&A session, the students toured
the apiary, observing the different stages of the bees’ lifecycle, and
learning about the role of the ‘Emirati Queen’ bee as the centre of
hive society, and the importance of pollination. They also discovered
how the apiary’s six hives were designed and built specifically to
withstand Dubai’s climate. Equipped with their new knowledge, the
students were then enlisted as junior beekeepers and put to work
extracting honey, then learning how to identify ‘real’ honey from
counterfeit product during a special tasting. The students also made
seed bombs, an ingenious and effective method of sowing wildflowers
and other plants which serve as a fundamental source of sustenance for bees.
The Rolls-Royce Motor Cars Apiary in Dubai was established on
World Bee Day in 2021. It’s modelled on the highly successful apiary
at the Home of Rolls-Royce at Goodwood, England, where six palatial
hives have sustained a colony of over 250,000 European honey bees
since 2017. Over 60 local schoolchildren have visited the Dubai Apiary
to date in 2023.
As important pollinators for the majority of the world’s wild
flowering plant species and more than 75% of global food crops, bees
play a fundamental role in biodiversity, healthy ecosystems and food
security. However, their populations have declined globally over
recent decades due to changes in farming practices and land-use,
habitat loss, pesticides and rising temperatures linked to climate
change. To raise awareness of the importance of bees and the threats
they face, the UN designated 20 May as World Bee Day, encouraging the
world to protect these pollinators and their habitats.
THE ROLLS-ROYCE MOTOR CARS DUBAI APIARY
Like the original at the Home of Rolls-Royce, the
Dubai Apiary comprises of six hives named ‘Phantom’, ‘Ghost’,
‘Wraith’, ‘Dawn’, ‘Cullinan’, and ‘Spirit of Ecstasy’. Made from
cedar, and painted white to withstand the city’s high temperatures and
humidity levels, the Apiary is home to some 60,000 bees, and six
‘Emirati Queens’, generously provided by the Abu Dhabi Agriculture and
Food Safety Authority (ADAFSA) and carefully tended by experts from
The Beekeepers Foundation, UAE.
Since its launch, which coincided with the World Bee Day on 20
May 2021, Rolls-Royce Motor Cars Middle East & Africa and
Rolls-Royce Motor Cars Dubai (AGMC) have been actively involved in
helping to educate the public about the importance of these remarkable
creatures in our ecosystem.
“The Rolls-Royce Apiary is a project that is very close to my
heart and incredibly important to all of us at Rolls-Royce Motor
Cars Middle East & Africa, and Rolls-Royce Motor Cars, AGMC.
Under the supervision of the Beekeepers Foundation in Dubai, the
Apiary serves as a refuge to help bees and other pollinator species
to thrive, and to see the Apiary not only educate but inspire bright
and curious minds is something that we are very proud of. I would
like to thank all the volunteers, Abu Dhabi Agriculture and Food
Safety Authority (ADAFSA) and Dubai Creek Golf & Yacht Club for
their exceptional dedication and support with our Apiary initiative.”
Rami Joudi, Regional PR & Communications Manager,
Rolls-Royce Motor Cars Middle East & Africa
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