Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE ANNOUNCES NEW DIRECTOR OF SALES & BRAND
23.02.2024 Press Release
Today, Rolls-Royce Motor Cars announces that Henrik Wilhelmsmeyer, is relinquishing his role as Director of Sales & Brand after six years with the company. From 1 March, Henrik will take up a new senior position within the BMW Group, where he’ll play a leading role shaping the brand’s future high-end luxury cars. Henrik’s successor from 1 March will be Julian Jenkins.
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Andrew Ball
Rolls-Royce Motor Cars
- Rolls-Royce announces departure of Director of Sales & Brand, Henrik Wilhelmsmeyer, with effect from 29 February 2024
- Henrik leaves Goodwood after six years to take up a new senior position within the BMW Group, playing a leading role shaping the brand’s future high-end luxury cars
- Succeeded as Director of Sales & Brand on 1 March by Julian Jenkins, former Regional Director and General Manager, Sales Operations
- Julian returns to Rolls-Royce after serving as Sales Director of BMW UK, and most recently Chief Commercial Officer at Italian supercar manufacturer Bizzarrini
“Since 2018, Henrik Wilhelmsmeyer has completely transformed our
mindset and attitude - how we work together, how we understand and
interact with our clients and the experiences we offer them. He
leaves Rolls-Royce a better place, with his enduring legacy of
innovation, progress and achievement in client engagement, product
development and consistency in the way our marque presents itself
around the world. To build on Henrik’s work, we’re delighted to
welcome Julian Jenkins back to Goodwood. Like Charles Rolls, Julian
originally studied engineering but found his true vocation as a
consummate sales, marketing and product professional. His luxury
experience, strong leadership, strategic thinking, and communication
skills make him exceptionally well placed to build on Henrik’s
achievements. These are exciting times for all of us, and we wish
both Henrik and Julian well in their new roles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
An uncompromising, unceasing desire to ensure the
highest levels of truly personal client engagement and absolute
consistency in how Rolls-Royce presents itself around the world are
central pillars of Rolls-Royce Motor Cars’ strength and ongoing
success as a company. Today, Rolls-Royce announces that the architect
of many initiatives which drive these aspects, Henrik Wilhelmsmeyer,
is relinquishing his role as Director of Sales & Brand after six
years with the company. From 1 March, Henrik will take up a new senior
position within the BMW Group, where he’ll play a leading role shaping
the brand’s future high-end luxury cars.
Henrik came to Rolls-Royce’s global headquarters at Goodwood in
2018, having previously been the marque’s Regional Director for the
Greater China region. During his tenure, he led the product
development, sales and marketing campaigns for business-critical model
launches including Cullinan, Ghost, Phantom Series II and, most
recently, Spectre. He also played a central role in making Coachbuild
a permanent fixture within the Rolls-Royce portfolio.
Committed to consistency in all things, Henrik transformed the
marque’s mindset and attitude. In particular, he fundamentally
reshaped how Rolls-Royce understands and interacts with its clients
and the experiences it offers them. He brought a more focused,
individualised, disciplined and data-driven approach to client
engagement, for example with the invitation-only Whispers app for
Rolls-Royce owners. Under Henrik’s leadership, Rolls-Royce developed a
new Visual Identity, currently being rolled out at dealer partners
worldwide. The marque also extended its hugely successful Goodwood
Private Office concept to Dubai and Shanghai, with two more following
this year. Thanks in part to these Private Offices, 2023 was a record
year in terms of both number and value for the marque’s unrivalled
Bespoke programme.
Henrik’s successor from 1 March will be Julian Jenkins. Julian
is a well-known figure within Rolls-Royce, having previously spent six
years at Goodwood, first as General Manager, Sales Operations, then as
Regional Director for the Europe. A former President of Aston Martin
Lagonda in the Americas, and holder of senior roles at Bentley in
North America and the Asia-Pacific region, he makes a welcome return
to the Home of Rolls-Royce after serving as Sales Director of BMW UK,
and most recently Chief Commercial Officer at Italian supercar
manufacturer Bizzarrini, where he played a crucial role in driving
revenue growth and shaping the commercial success of the company.
Julian’s international experience, product expertise and deep
knowledge of the luxury sector ensure he is perfectly placed to take
Rolls-Royce forward towards its all-electric future.