Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW PRESIDENT FOR NORTH AMERICA
25.10.2024 Press Release
Rolls-Royce Motor Cars has announced that Jon Colbeth has been appointed President, Rolls-Royce Motor Cars North America from 1 January 2025.
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Author.
Marius Tegneby
Rolls-Royce Motor Cars
- Jon Colbeth to succeed Martin Fritsches as President of Rolls-Royce Motor Cars North America
- Colbeth, currently Rolls-Royce Motor Cars Global Head of Ownership Services, assumes the role from 1 January 2025
- Colbeth brings more than six years’ experience with the Rolls-Royce marque
- Fritsches moves to new position inside the BMW Group after six years at the helm of The Americas region
“I am delighted to welcome Jon Colbeth to his new role as
President of Rolls-Royce Motor Cars North America. Jon’s intimate
knowledge of the Rolls-Royce marque and our clients’ needs, combined
with his exceptional track record, make him ideally suited to lead
our largest global market. We thank Martin for his outstanding
contribution to Rolls-Royce’s success in The Americas. His
leadership has been instrumental in strengthening our position in
this crucial market, and we wish him continued success in his new
role within the BMW Group.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce
Motor Cars
Rolls-Royce Motor Cars has announced that Jon Colbeth
has been appointed President, Rolls-Royce Motor Cars North America
from 1 January 2025.
Jon was born and raised in North America and joined BMW Group in
2007. Since then, he has held various leadership positions across
Parts Logistics and Ownership Services. In 2015, he took on his first
international assignment as Aftersales Director of Northern Europe,
based in Stockholm, Sweden.
In 2018 he joined Rolls-Royce Motor Cars in Goodwood, England,
as Global Head of Ownership Services, responsible for all aspects of
the post-purchase client journey. During his tenure at Goodwood, Jon
established strong personal relationships with dealer partners and
valued clients worldwide.
He has transformed the global ownership experience through
several initiatives, including establishing a new state-of-the-art
parts distribution network that ensures seamless service support for
clients worldwide. He also pioneered the marque’s first-ever extended
ownership programme.
Jon also expanded the marque’s accessory business, further
strengthening the bond between the world’s leading luxury brand and
its exclusive clientele.
Jon Colbeth replaces Martin Fritsches, who will depart
Rolls-Royce Motor Cars North America to take up a new position within
the BMW Group. Prior to Rolls-Royce, Martin held a number of BMW Group
senior positions around the world. Under his six-year stewardship,
Rolls-Royce North America has seen consistent growth and value
creation in the region, cementing its position as the largest market
globally for Rolls-Royce Motor Cars.