Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS ABU DHABI OPENS ITS DOORS TO NEW LUXURY SHOWROOM
05.11.2024 Press Release
Dedicated to offering its clients unparalleled and individually tailored experiences, Rolls-Royce Motor Cars Abu Dhabi is delighted to announce the opening of its new luxury showroom in Abu Dhabi, United Arab Emirates. By bringing their dreams to life, Rolls-Royce Motor Cars offers clients a fully immersive brand experience while foregrounding the art of Bespoke craftsmanship.
Press Contact.
Marius Tegneby
Rolls-Royce Motor Cars
Tel: +447815 246106
send an e-mail
Author.
Marius Tegneby
Rolls-Royce Motor Cars
Downloads.
- Rolls-Royce Motor Cars Abu Dhabi celebrates the opening of its new luxury showroom in the capital city of the United Arab Emirates
- New visual language offers an eclectic, modern style designed to resonate with younger demographic of clients
- Interior design provides a contemporary, luxury retail space, offering clients an immersive Rolls-Royce experience
- Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations
“The unveiling of our new Rolls-Royce Motor Cars’ showroom in
Abu Dhabi marks a significant milestone in further cementing our
brand’s position as a true House of Luxury. It provides a perfect
home to showcase our exceptional motor cars in a space that embodies
the spirit of Rolls-Royce.
Abu Dhabi, with its rich blend of cultures and visionary approach
to sustainable development and economic diversification, stands as a
beacon of human ambition and progress. Opening our doors here in the
capital is not only an honour, but also a reflection of the
importance of Rolls-Royce Motor Cars Abu Dhabi to our distinguished marque.
This showroom brings to life the unparalleled creativity and
craftsmanship that are at the core of Rolls-Royce while also
incorporating the brand’s latest visual identity and cutting-edge
digital technologies. Within this luxurious space, we look forward
to offering our clients the Bespoke, personalised luxury experiences
that Rolls-Royce Motor Cars is renowned for and turning their dreams
into reality.”
Tarek Moataz, General Manager, Rolls-Royce Motor Cars Abu Dhabi
Dedicated to offering its clients unparalleled and
individually tailored experiences, Rolls-Royce Motor Cars Abu Dhabi is
delighted to announce the opening of its new luxury showroom in Abu
Dhabi, United Arab Emirates. By bringing their dreams to life,
Rolls-Royce Motor Cars offers clients a fully immersive brand
experience while foregrounding the art of Bespoke craftsmanship.
Showcasing the brand’s latest visual identity, the showroom
radiates sophistication, modern luxury, and creativity, seamlessly
integrating innovative digital technology with a warm and inviting
interior design. Designed to resonate with a younger, self-made, and
distinctly individual clientele, this new visual identity offers a
fully immersive experience and a welcoming environment where both
current and prospective clients can explore and admire the marque’s
stunning motor cars.
At the core of the new showroom lies the Bespoke Commissioning
Atelier, a centrepiece designed to immerse clients in the enchanting
world of Rolls-Royce. Showcasing some of the marque’s finest examples
of craftsmanship, the Atelier invites customers to explore and select
personalised surface finishes, wood veneers, leathers, embroidery
threads in a spectrum of vibrant colours, and fabrics for their
Bespoke commissions, all tailored to reflect their unique
personalities and desires. This sensory-inspired environment allows
clients to envision their dream commission taking shape, further
inspired by the nearby Cabinet of Curiosities. Situated in the lounge
area, this collection features captivating pieces that encourage
conversation, alongside a hospitality lounge that provides a tranquil
space for clients to relax and connect.
Opening its doors to a hub of creativity and craft, on top of
housing unrivalled masterpiece motor cars, the showroom will provide
an experience tailored to the specific and personal needs of the
dealership’s most discerning clientele with meticulous attention to detail.
To commemorate this momentous occasion, the highly anticipated
Ghost Series II was unveiled for the very first time in the region.
Featuring a strikingly modern design with an illuminated Pantheon
grille and refined headlamp graphics, Ghost Series II embodies the
marque’s pursuit of understated elegance. Beneath its sleek exterior
lies a potent 6.75-litre V12 engine, delivering effortless performance
paired with Rolls-Royce Motor Car’s signature ‘Magic Carpet Ride’.
Inside the cabin, innovative craftsmanship comes to life, with Bespoke
materials and cutting-edge technology. This exclusive debut reinforces
the showroom’s status as the premier destination for the region’s most
discerning clientele.