Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS INAUGURATES PRIVATE OFFICE SEOUL
27.11.2024 Press Release
Rolls-Royce Motor Cars expands its global network of Private Offices with the opening of Private Office Seoul in South Korea. This marks the fifth such creative space, joining the existing locations in Dubai, Shanghai, and New York, as well as the ‘original’ Private Office at the Home of Rolls-Royce at Goodwood.
Press Contact.
Marius Tegneby
Rolls-Royce Motor Cars
Tel: +447815 246106
send an e-mail
Author.
Marius Tegneby
Rolls-Royce Motor Cars
Downloads.
- Rolls-Royce Motor Cars inaugurates Private Office Seoul in South Korea
- Fourth Rolls-Royce Private Office outside Goodwood, following Dubai, Shanghai, and New York
- Private Office Seoul offers a unique Rolls-Royce experience, where clients can work directly with a Seoul-based Bespoke designer to bring their highly personal commissions to life
- The exclusive office enables Rolls-Royce to engage even more closely with its clientele in the Asia Pacific region, supporting their increasing interest and engagement in more valuable and ambitious commissions
“Today’s inauguration of a permanent Private Office in Seoul
signals a defining moment for Rolls-Royce Motor Cars in South Korea.
Following significant demand for ambitious and exceptional Bespoke
commissions, Private Office Seoul will offer our valued clients in
the Asia Pacific region an opportunity to work directly with a
Rolls-Royce designer, enhancing their experience whilst also
complementing and supporting our valued dealer partners. We are now
bringing Goodwood closer to our clients in this significant region
and we look forward to welcoming them to this new creative outpost.
In a joint pursuit of perfection, our Private Office clients will
embark on a very special journey with us, as we together bring their
dreams and ideas to life in the creation of their unique and deeply
personal Rolls-Royce.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars expands its global network of
Private Offices with the opening of Private Office Seoul in South
Korea. This marks the fifth such creative space, joining the existing
locations in Dubai, Shanghai, and New York, as well as the ‘original’
Private Office at the Home of Rolls-Royce at Goodwood.
The international network of Private Offices enables the marque
to engage even more closely with clients worldwide, bringing the
renowned Rolls-Royce experience closer to their own homes. As the
global trend for highly personal and emotionally resonant luxury
experiences continues, Rolls-Royce clientele are becoming increasingly
ambitious in their desire to create personally meaningful Bespoke
motor cars. Private Offices provide them the perfect platform to bring
these visions to life, complementing the traditional dealership experience.
As one of Rolls-Royce’s fast-growing markets, the Asia Pacific
region has seen a significant increase in Bespoke creativity and
sophistication over the past years. The opening of Private Office
Seoul is a direct response to this growing demand, and it will further
elevate the value of each commission in this key region, aligning with
the marque's focus on unique value creation. It also offers the brand
an opportunity to become even closer to its clients in the region,
providing the global Rolls-Royce design team with inspiring insights
into trends and client preferences in the Asia Pacific markets.
Private Office Seoul, available by appointment, is located in
the heart of the vibrant Jamsil area, where heritage and innovation
meet amongst iconic buildings and cultural experiences. The studio’s
serene and inviting atmosphere, combined with the inspirational
elements drawn from local culture, provides the perfect setting to
inspire creativity and close collaboration between clients and the
Bespoke designer and client experience manager.
Through in-depth conversations and research, the Private Office
experts work closely with each client to deeply understand their
wishes, desires, and dreams. This collaborative process empowers
clients to play an active role in shaping their one-of-a-kind
Rolls-Royce commission that reflects their individual tastes and
aspirations. Once the initial design is agreed upon, the client will
continue to follow the progress of the commission and communicate
directly with the artisans in Goodwood, who are entrusted to transform
their vision into a one-of-a-kind Bespoke Rolls-Royce motor car.
In addition to the personalised Bespoke experience, Private
Office Seoul also gives clients access to Rolls-Royce’s exclusive
Private Collection; the curated and limited edition motor cars,
crafted around a theme and designed to inspire clients by showcasing
the unparalleled artistry of the Bespoke Collective.
Private Office Seoul and the four other dedicated facilities
that comprise the Rolls-Royce Private Office network demonstrate the
marque’s dedication to delivering exceptional client experiences
around the world.
Article Offline Attachments.
-
ROLLS-ROYCE MOTOR CARS INAUGURATES PRIVATE OFFICE SEOUL DOCX, EN, 84.86 KB
-
ロールス・ロイス・モーター・カーズ、 プライベート・オフィス・ソウルをオープン PDF, JA, 264.74 KB
-
롤스로이스모터카, ‘프라이빗 오피스 서울’ 공식 개관 PDF, KO, 289 KB
-
劳斯莱斯首尔专属定制中心启幕迎宾 DOCX, ZH-CN, 92.16 KB