ROLLS-ROYCE MOTOR CARS LONDON CELEBRATES FIVE YEARS OF EXCELLENCE

• Rolls-Royce Motor Cars London celebrates fifth anniversary of its showroom in the heart of Mayfair
• Rolls-Royce Motor Cars London was the first showroom worldwide to debut the new visual identity, before a global rollout across the marque’s network of showrooms
• To commemorate the five-year anniversary, Rolls-Royce Motor Cars reflects on the remarkable events, achievements and highlights since opening its doors

 
“Mayfair has long been the home of Rolls-Royce Motor Cars; this part of London has real meaning for the brand, indelibly associated with the marque’s co-founder, The Hon. Charles Stewart Rolls. Following a relocation and extensive redesign, five years ago we unveiled our new showroom at 50 Berkeley Street. Since opening the dealership here, we have created some remarkable brand experiences for our clients and won several global and regional awards for our contribution to the marque’s success. I would like to thank the team for all their hard work and determination over the last five years.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Mayfair has a long-standing connection with the marque; The Hon. Charles Stewart Rolls was born in Hill Street in 1877, and the headquarters of Rolls-Royce Ltd was located at 14/15 Conduit Street – only a short distance from today’s showroom on Berkeley Street – for much of the twentieth century.

Five years ago, after extensive research, planning and restoration, Rolls-Royce Motor Cars London opened its doors at its current location. Since unveiling the new showroom, with its elegant and contemporary design, Rolls-Royce Motor Cars London has been awarded several prestigious accolades for the team’s commitment to providing clients with excellent service and outstanding client experiences. From exclusive parties and events, to showcasing the pinnacle of contemporary craft for London Craft Week, Rolls-Royce Motor Cars London has enjoyed a remarkable five years in its current location, in W1.

Highlights from the past five years include:

GLOBAL RECOGNITION

Since unveiling its new visual identity in 2021, Rolls-Royce Motor Cars London has received seven regional and global awards for its contribution to the marque’s global success and delivery of personalised client experiences. In 2022, Rolls-Royce Motor Cars London was named Rolls-Royce Motor Cars Global Dealer of the Year – the second time it received the accolade. This year, it was named Global Bespoke Dealer of the Year, recognising the team’s expertise in guiding clients through Rolls-Royce’s renowned personalisation process, working in close partnership with the Bespoke Collective of designers and craftspeople at the Home of Rolls-Royce in Goodwood to realise the most ambitious individual commissions.

CELEBRATING CONTEMPORARY CRAFTSMANSHIP

At the very heart of the Rolls-Royce marque lies a deep commitment to creativity and artisanal excellence, resulting in an unrivalled client experience regarding the commissioning of truly unique and personal motor cars. It is fitting, then, that over the last five years, Rolls-Royce Motor Cars London has supported London Craft Week, transforming the showroom to showcase the exceptional works of craftsmanship designed and handmade by Rolls-Royce’s artisans and designers. Each year an entirely different yet exquisite example of craftsmanship has been created, illustrating the broad scope of the marque’s Bespoke capabilities. From a hand-painted fascia inspired by the shores of the Riviera, to an exquisite 3D artwork inspired by the rich and remarkable flora and fauna of the British Isles, the showroom has celebrated contemporary creativity and hosted craftsmanship events for clients and media.

Rolls-Royce Motor Cars London will once again participate in this year’s London Craft Week. To celebrate the twelfth year of the event, artisans from the Home of Rolls-Royce at Goodwood have created an intricate display, featuring two highly Bespoke Galleries, inspired by the world of haute couture and jewellery design. The exhibition will be on display at Rolls-Royce Motor Cars London, from 11 to 17 May 2026.