ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW PRESIDENT FOR NORTH AMERICA

• Nicholas (Nick) Keen appointed President of Rolls-Royce Motor Cars North America
• Nick has been with Rolls-Royce Motor Cars for more than ten years, serving as General Manager, Client and Brand at Goodwood the last four years
• He assumes his new role from 1 July 2026, leading the team in the marque’s largest region

“I am delighted to welcome Nick Keen to his new role as President of Rolls-Royce Motor Cars North America. Nick has more than ten years of experience with the marque and has held several leading positions in the company during that time. Most recently, Nick has played a pivotal role in developing and strengthening Rolls-Royce’s position as a true House of Luxury.  I wish Nick continued success in his new role in The Americas.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced the appointment of Nick Keen as President of Rolls-Royce Motor Cars North America, from 1 July 2026.

Nick joined Rolls-Royce Motor Cars in 2015, moving to the marque’s home at Goodwood in England from BMW Group Australia, where he had worked as Brand Communications and Marketing Services Manager. Nick was appointed as Head of Marketing, Europe before moving to Head of Global Brand Strategy, Communications and Governance, and later to General Manager, Client and Brand in 2022.

Nick has overseen the marque’s global client experience strategy, contributed to the development of its contemporary brand positioning, and led the creation and international expansion of the Rolls-Royce Private Office network – initiatives that define Rolls-Royce today.

The Americas is the largest region for Rolls-Royce Motor Cars. It is home to the vibrant Rolls-Royce Private Office New York, the source of many of the company’s most ambitiously Bespoke Private Commission motor cars.

Nick will relocate to the US and is excited to take on the leadership of the strong and successful team based there.