Rolls-Royce Motor Cars is delighted to announce the opening of a new permissive footpath completing a long-term programme of improvements to ancient rights of way. The route serves the villages adjoining the Home of Rolls-Royce at Goodwood.
Since the launch of the first Phantom in May 1925, motor cars bearing this storied nameplate have enabled their owner to create something entirely unique and personal to them. Through the Bespoke details they commissioned, Rolls-Royce Phantom clients have also expressed the values, priorities and aesthetics of their time.
Rolls-Royce Motor Cars introduces Spectre Bailey, a charming tribute to the commissioning clients’ beloved dog, a Labrador-Golden Retriever mix, and the joyful life they share. Created for a long-standing Rolls-Royce client couple based in the United States, Spectre Bailey demonstrates the power of Bespoke in creating a truly memorable motor car with enduring personal meaning.
In 2025, Rolls-Royce Motor Cars marks the centenary of Phantom. To mark this milestone, Rolls-Royce will soon unveil an exclusive Private Collection. For this landmark motor car, which honours the brand’s pinnacle product, designers, craftspeople and engineers pushed their artistry further than ever, developing three woodworking techniques never before seen on a Rolls-Royce: 3D marquetry, 3D ink layering and gold leafing.
The story of Phantom spans 100 years, and the entire world. Today, Phantom owners can be found in over 100 countries on six continents, with each individual motor car commissioned to satisfy both its owner’s personal tastes and codes of luxury, and the specific conditions and surroundings in which it operates.
Rolls-Royce presents Cullinan Cosmos: a one-of-one commission that celebrates the drama of outer space. Commissioned by a family who shares a fascination for the universe with their four-year-old son, this theme was brought to life through a constellation of Bespoke details. At its centre is a Rolls-Royce first – a hand-painted Starlight Headliner painstakingly developed by one of the marque’s in-house artists over 160 hours.
Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival. The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.
Rolls-Royce Motor Cars is delighted to announce Spectre Inspired by Primavera, a poetic exploration of spring expressed through a series of highly Bespoke motor cars. Named after the Italian word for spring, Spectre Inspired by Primavera features carefully curated Bespoke details that evoke the feeling of the season: delicate, uplifting, and alive with promise.
The connection between Rolls-Royce and the world of popular music is almost as old as the recording industry itself. Of all models, Phantom – the pinnacle of the marque – is the Rolls-Royce most closely associated with the world of music. Over eight generations and 100 years – a centenary the nameplate celebrates in 2025 – this extraordinary motor car has been consistently chosen by some of the most creative and influential figures in musical history.
Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai.
Rolls-Royce has marked a major milestone in the development of its new extension at the Home of Rolls-Royce, Goodwood. In a formal ceremony, members of the company’s Board of Directors signed the final steel beam to be installed in the building’s internal structure, before it was lifted into place at the structure’s highest point.
Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars has a quietly commanding presence across the French capital, taking its rightful place among the style vanguard.
Rolls-Royce Motor Cars London marks the opening of the Summer Season with its return to the Giorgio Armani Tennis Classic at The Hurlingham Club in West London this week. It is the first in a series of high society occasions in which Rolls-Royce will serve a gentle presence across London and further afield in Britain during the summer months.
Children from The March CE Primary School have planted the first new tree on the extension site at the Home of Rolls-Royce at Goodwood, during a special ceremony. A group of 30 Year 2 pupils gathered to plant a young elderberry tree beside Footpath 417, which runs alongside the site and forms part of a newly upgraded walking route.
Rolls-Royce Motor Cars is proud to mark another year of partnership with the ‘Dare to Dream’ programme, continuing its commitment to supporting young people across West Sussex. In 2025, the initiative reached an impressive 46 individual students through one-to-one mentoring and around 600 Year 9 pupils via school assemblies, all across three secondary schools, empowering them to unlock their potential and raise their aspirations for the future.
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.