Rolls-Royce Motor Cars PressClub · Article.
WRAITH PRESS KIT
05.03.2013 Press Kit
Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marque also presents a unique character defined by power, style and drama. With just a hint of the noir.
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Andrew Ball
Rolls-Royce Motor Cars
Tel: +44-1243-384-064
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Author.
Nigel Wonnacott
Rolls-Royce Motor Cars
- Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465 kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6)
- Debut of Satellite Aided Transmission. A technology that uses GPS mapping data to ensure the correct gear is always pre-selected for the road terrain ahead
- Voice activated connectivity augments effortlessness – the ‘on-board valet’
- Canadel Panelling sweeps through a sumptuous, contemporary and yacht-like interior cabin
Rolls-Royce Motor Cars proudly presents the world debut of
Wraith, the most powerful and dynamic Rolls-Royce in history. At its
heart lie hallmark Rolls-Royce attributes of luxury, refinement and
hand-craftsmanship, but the new model from the world’s pinnacle
super-luxury marque also presents a unique character defined by power,
style and drama. With just a hint of the noir.
“Today we launch the ultimate gentlemen’s gran turismo, a car
that embodies the spirit of Charles Stewart Rolls,” commented Torsten
Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The most powerful
Rolls-Royce in history, Wraith promises the sense of adventure and
speed that drove our founding forefather. But of course, Wraith’s
starting point is luxury, refinement and quality, traits that remain
as important to Rolls-Royce customers today as they were more than a
century ago.”
Rolls-Royce Chairman and BMW Group board member Harald Krüger
added the following: “The BMW Group today reconfirms its full
commitment to the future of Rolls-Royce. Growth and a prosperous
future lie ahead thanks to continued investment, careful brand
stewardship and the launch of groundbreaking new models like
Rolls-Royce Wraith, a magnificent addition to the product range.”
In profile, Wraith’s sweeping fastback design gives the car its
unique character. Bold lines, tension in the panels and a raked rear
screen evoke the image of a world class athlete poised in the starting
blocks. Further expression of dynamic intent can be seen in Wraith’s
deeply recessed grille, wide rear track and dramatic two-tone presentation.
Coach doors open to reveal a sumptuous interior complete with
softest Phantom-grade leathers and expanses of wood called Canadel
Panelling. Named after the famous cove in the South of France where
Sir Henry Royce and his design and engineering teams spent their
winters, this contemporary and tactile finish sweeps through the
interior, cosseting four occupants in a space bathed in light and warmth.
The interior ambiance is complemented by Starlight Headliner, a
Bespoke feature available beyond Phantom family cars for the first
time. 1,340 fibre optic lamps are hand-woven into the roof lining to
give the impression of a glittering, starry night sky.
Performance delivers on the promise of Wraith’s styling. Power
delivery is effortless, but dramatic, thanks to a V12 engine married
to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to
the driver while the 0-60 mph sprint is achieved in 4.4 seconds,
compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.
From 1,500 rpm 800 Nm of torque is available (780 Nm for Ghost),
while a wide rear track, shorter wheelbase and lower roof height
further contribute to the most powerful, involving driving experience
of any Rolls-Royce in history. The car’s suspension has also been
tuned to minimise body roll and discreetly amplify feedback when
cornering; while steering weight is heavier at high speeds and lighter
at low speeds adding to the spirited drive.
However, Wraith is no GT bruiser. Agility improvements have been
achieved with absolutely no compromise to the sensation of riding on a
bed of air. Furthermore, the debut of Satellite Aided Transmission
(SAT) technology takes the powertrain to a new level of effortless
delivery, one that perfectly suits the Rolls-Royce brand.
Satellite Aided Transmission uses GPS data to see beyond what
the driver sees; it anticipates his next move based on location and
current driving style, then selects the most appropriate gear for the
terrain ahead. Corners, motorway junctions and roundabouts are all
anticipated in advance meaning Wraith is constantly poised to deliver
on its promise of performance.
A more polished, effortless driving experience and even better
response brings a new, more dynamic dimension to the famous
Rolls-Royce trait, waftability.
For over a century a Rolls-Royce motor car has featured
technologies designed to support occupants discreetly, delivering a
peerless driving experience epitomised by the term ‘effortlessness’.
In every Rolls-Royce these assist the driver when called upon, but are
prepared to return without fuss to the background when no longer required.
Advances in mechanical and electrical technology deliver systems
like head-up display, adaptive headlights and Wraith’s keyless opening
boot. But improvements in connectivity have taken the human-machine
interface to a new level of sophistication, a suite of aids that could
be likened to a contemporary on-board valet.
Voice activation commands, for example, come with a one-touch
call button located on the steering wheel. A destination no longer
requires manual input from a navigation menu and route assistance
begins immediately, on-screen and via audio guidance following a voice
command such as “navigate to Piccadilly in London.”
Additional improvements in communications come in the design and
functionality of the elegant Spirit of Ecstasy Rotary Controller. This
allows navigation through on-screen functions using a touch pad that
features pinch and pull functionality to echo smart phone usage.
Letters can also be ‘drawn’ onto the pad by hand rather than by
scrolling through a series of available characters on-screen.
In Europe, Wraith will be priced at c. €245k. Confirmation and
further pricing details in all markets will be revealed later in the year.
First deliveries of Wraith will be made to customers in the
final quarter of 2013.
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Article Offline Attachments.
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Rolls-Royce Wraith - Pressemappe DOCX, DE, 134.02 KB
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Rolls-Royce Wraith - Press Kit RUS DOCX, RU, 142.56 KB
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Rolls-Royce Wraith - Press Kit ES DOCX, ES, 111.92 KB
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“魅影”(Wraith)车型 PDF, ZH-CN, 376.48 KB
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Rolls-Royce Wraith - Press Kit DOCX, EN, 121.5 KB