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Rolls-Royce Motor Cars PressClub · Article.

A BUZZ OF ACTIVITY AT THE HOME OF ROLLS-ROYCE

Although car manufacturing has been temporarily suspended, production of another unique, distinctly British treasure is running at record levels at the Home of Rolls-Royce: the world’s most exclusive honey. In their third full season of production, the dedicated 250,000-strong workforce in the company’s Apiary are set, once again, to exceed their 2020 volume targets for the ‘Rolls-Royce of Honey’.

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  • Record production from Bee Apiary at the Home of Rolls-Royce, Goodwood, West Sussex.
  • Six hives are home to around a quarter of a million English Honey Bees.
  • Conserving this vital but declining species aligns with the company’s wider environmental vision and practices.
  • Important boost for new Bee Lines campaign, which aims to reverse the decline of bees in South East England and create a haven for pollinators in the South Downs National Park.


Although car manufacturing has been temporarily suspended, production of another unique, distinctly British treasure is running at record levels at the Home of Rolls-Royce: the world’s most exclusive honey.

In their third full season of production, the dedicated 250,000-strong workforce in the company’s Apiary are set, once again, to exceed their 2020 volume targets for the ‘Rolls-Royce of Honey’. Having come through the winter in excellent health, Rolls-Royce’s English Honey Bees are currently emerging from their hives and foraging on the half-a-million trees, shrubs and wildflowers flourishing across the 42-acre Rolls‑Royce site, plus the eight acres of sedum plants growing on the manufacturing plant’s ‘living roof’ – the largest of its kind in the UK. The more adventurous bees make sorties into the surrounding Goodwood Estate, whose 12,000 acres of West Sussex countryside are among the glories of the South Downs National Park.

Established in 2017, the Goodwood Apiary comprises six traditional, English-crafted, wooden beehives, each bearing a polished stainless steel nameplate handcrafted in the company’s Bespoke Workshop. Five are named after cars in the Rolls-Royce product family – ‘Phantom’, ‘Wraith’, ‘Ghost’, ‘Dawn’ and ‘Cullinan’ – while the sixth, the ‘Spirit of Ecstasy’, celebrates the marque’s illustrious mascot.

Like the 2,000 employees at the Home of Rolls-Royce, the bees are responsible for producing a rare and desirable product. At the end of each season, ‘The Rolls-Royce of Honey’ is meticulously hand‑processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite.

The Apiary project is Rolls-Royce Motor Cars’ response to the real and present threat facing Britain’s Honey Bee population. Honey Bees are the principal pollinators of numerous tree and plant species, including many of the fruit and vegetable crops that are crucial to the local agricultural economy around the Home of Rolls-Royce. However, a shortage of suitable forage, primarily caused by habitat loss, has put their numbers under great and growing pressure in recent years.

The South Downs National Park, on the doorstep of the Home of Rolls-Royce, mirrors this national trend. Chalk downland, which supports pollinators including honey bees, bumblebees and the Adonis blue butterfly, now accounts for just four per cent of the National Park’s total area, in fragmented pockets that make it harder for pollinators to move through the landscape.


Through providential timing, the creation of the Apiary gave an early boost to a new South Downs National Park Trust campaign to address this critical problem. The Bee Lines initiative supports farmers and landowners in creating new flower-rich ‘corridors’ to link areas of habitat and help bees and other pollinator species to thrive. Residents and businesses within the National Park boundaries are also being encouraged to get involved through initiatives such as planting wildflowers in gardens and grounds.


“The Apiary further underlines our commitment to the environment, which informs everything we do at Goodwood,” says Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars. “Our sustainable buildings, thermal ponds, rainwater management systems and wildfowl refuge have already made the Home of Rolls-Royce at Goodwood one of the UK’s most eco-friendly manufacturing facilities. Through this project, which taps into the biodiversity of our site, including our huge living roof, we’re making an important contribution to conserving Britain’s vital bee population.”

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CLARIFICATION STATEMENT.

ROLLS-ROYCE MOTOR CARS ISSUES CLARIFICATION.

Rolls-Royce Motor Cars is issuing this statement in order to clarify confusion and misreporting that has arisen in certain media around the world, following recent statements issued by Rolls‑Royce plc.

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CO2 emission information.

The fuel consumption given in miles per gallon (and litres per 100km) and the CO2 emission given in grams per kilometre represents official combined values. Figures may vary depending on driving style and conditions. Consumption data is determined in accordance to the ECE driving cycle.

Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in “The Passenger Car Fuel Consumption and CO2 Emissions Information Regulations” in the United Kingdom. For emission data, labelling and guidelines relating to your local market please contact your nearest sales outlet or local authority website.

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