Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE REVEALS SIGNIFICANT ENGINEERING ADVANCES DEVELOPED FOR NEW GHOST
11.08.2020 Press Release
The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves.
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Helen Wilson
Rolls-Royce Motor Cars
This article in other PressClubs
- Third of four animated films offering insight into the substance of new Ghost
- Reveals highly advanced Planar chassis system with world-first suspension technology
- New episode of Podcast series exploring new Ghost available now
#rollsroyceghost
The first Goodwood Ghost reflected a layer of clients who use
their Rolls-Royce in a completely unique way. These men and women
required a motor car able to offer an impeccable chauffeur-driven
experience as well as a vibrant dynamic personality when they chose to
drive it themselves. In 2009, when the first Ghosts entered the
market, this collective of business leaders, founders and
entrepreneurs were unanimous in their feedback that the marque had
created a product that balanced their requests perfectly.
When these clients were informed that Rolls-Royce would begin
developing a new Ghost, their request was simple: deliver a motor car
that they could use even more; something even more refined to be
driven in and even more enjoyable to drive.
To fulfil this challenging brief, Rolls-Royce’s engineering
experts rejected the use of a pre-existing platform. Instead, they
configured the marque’s proprietary spaceframe architecture to
incorporate elements of the brand’s existing model portfolio such as
all-wheel drive and all-wheel steering, while adapting the structure
to accommodate significant advances in Rolls-Royce’s hallmark magic
carpet ride and dynamic abilities.
A key development was the Planar system, which is comprised of
three elements. The first is an Upper Wishbone Damper unit, which is
mounted above the front suspension assembly and creates an even more
stable and effortless ride. The result of three years of development,
this is a world-first technology. The second is the Flagbearer system,
which uses cameras to read the road ahead and prepare the suspension
system for any changes in road surface. The third is Satellite Aided
Transmission, which draws GPS data to pre-select the optimum gear for
upcoming corners. The Planar system allows new Ghost to anticipate and
react to even the most demanding road surface.
During the engineering design process, new Ghost’s chassis and
suspension specialists were tasked with regularly presenting the
technical advances they had made to other departments, as well as
showcasing how these remarkable developments met the client brief.
Rolls-Royce has elected to share elements of these internal briefings
to demonstrate the engineering substance that underpins this
extraordinary new motor car ahead of its official unveiling in autumn
this year.
New Ghost Engineering Lead, Jonathan Simms, says, “Ghost clients
told us that it’s the car in their collection that they’re drawn to
the most. They love its uncomplicated versatility. It’s not trying to
be a sports car, it’s not trying to be a grand statement – it’s simply
exceptional and exceptionally simple. When it came to creating a new
Ghost – one that outshines its incredibly capable predecessor – the
engineering team had to start from scratch. We pushed our architecture
even further and created a car even more dynamic, even more luxurious
and, most of all, even more effortlessly useable.”
The marque chose the popular and aesthetically appealing medium
of animated illustrations to convey these insights. Rendered first by
renowned illustrator, Charlie Davis, they were animated to cohesively
and beautifully represent these findings in a fashion that befits the
highly progressive new Ghost.
In addition to these insights presented in animation form, a
series of five podcasts have been launched that reveal the marque’s
findings, as well as insights into the underlying material and
engineering substance of new Ghost in long form. Hosted by Johanna
Agerman Ross, Curator of Twentieth Century and Contemporary Furniture
and Product Design at the Victoria & Albert Museum in London, the
podcasts are available on Apple,
Google,
Spotify
and Deezer.
CO2 EMISSIONS & CONSUMPTION.
NEDCcorr (combined)*CO2 emission: 343 g/km ; Fuel consumption: 18.8
mpg / 15.0 l/100km (*)
WLTP (combined)#CO2 emission: 347-359 g/km
; Fuel consumption: 17.9-18.6 mpg / 15.2-15.8 l/100km (#)