Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS CELEBRATES BESPOKE AT SALON PRIVÉ
26.08.2021 Press Release
From 1st September 2021, patrons of luxury will attend Salon Privé, an exclusive Concours d’Elégance in the grounds of Blenheim Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce Motor Cars will showcase two highly Bespoke commissions of Black Badge Wraith and Black Badge Cullinan, each an expression of a client’s aesthetic sensibilities and a showcase of the marque’s Bespoke capabilities.
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Author.
Isabel Matthews
Rolls-Royce Motor Cars
This article in other PressClubs
- Showcase of Bespoke Wraith and Black Badge Cullinan at Concours d’Elégance
- Ghost will lead 120-mile Tour Privé around the Cotswolds on 31st August 2021
- Global public debut of UK-inspired creative concepts for Ghost and Phantom
From 1st September 2021, patrons of luxury will attend Salon
Privé, an exclusive Concours d’Elégance in the grounds of Blenheim
Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce
Motor Cars will showcase two highly Bespoke commissions of Black Badge
Wraith and Black Badge Cullinan, each an expression of a client’s
aesthetic sensibilities and a showcase of the marque’s Bespoke capabilities.
ROLLS-ROYCE BLACK BADGE
Launched in 2016, Black Badge represents a subversive alter ego
of the Rolls-Royce brand. It also represents the first time that
Bespoke personalisation extended from the design studio into the
marque’s engineering centre. This permanent Bespoke series, which is
available for Wraith, Dawn and Cullinan, marries a noire aesthetic and
highly contemporary interior materials to a more urgent dynamic
personality. For Salon Privé 2021, Rolls-Royce Motor Cars presents two
powerful expressions of Black Badge Cullinan and Black Badge Wraith,
inspired by its clients’ desires.
For Black Badge Cullinan, a highly contemporary Bespoke Verde
Ermes green has been selected for the exterior coachwork. A dark
chrome Spirit of Ecstasy, blackened stainless steel exterior treatment
and exclusive 22-inch part-polished Black Badge wheels embolden the
aesthetic. For the interior, Havana trim has been selected for the
seats, which is contrasted by Tan leather panels alongside Cashmere
Grey accents for the seat piping.
The Black Badge Wraith on display showcases the marque’s surface
finish capabilities with bold Iced Premiere Silver coachwork, creating
an almost monochromatic effect alongside the dark chrome Spirit of
Ecstasy and 21-inch part-carbon fibre Black Badge wheels. In contrast,
the interior colour treatment incorporates the marque’s vivid Mugello Red.
As in previous years, Rolls-Royce Motor Cars will lead the Tour
Privé. For 2021, this rolling concourse will incorporate a 120-mile
tour of the Cotswolds, led by Rolls-Royce Ghost, the most
technologically advanced Rolls-Royce yet.
Rolls-Royce Ghost, the latest iteration of the most successful
product in the marque’s storied 117-year history, is presented in a
deep Salamanca Blue. Inside, a Cashmere Grey leather creates a clean
and simple aesthetic, reflecting the Post Opulent philosophy that
underpins Ghost, while Navy Blue on the secondary panels of the seats,
steering wheel and Cobalto Blue seat piping echo the exterior hue.
Spanning the fascia and topping the centre console between the front
seats is Circassian Walnut with a rich open-pore texture that
introduces a natural aura to Ghost’s contemporary interior suite.
In addition, visitors attending Salon Privé at Blenheim Palace
will experience the global public debut of the marque’s British
showroom specialists, each of whom have created concepts for Ghost and
Phantom. Drawing upon a variety of influences, from local landmarks to
British culture, these seven design studies are testament to
Rolls-Royce’s peerless fluency in Bespoke, and demonstrate the
extensive scope of the marque’s craft, design and engineering
competencies. Attendees at Salon Privé in the VIP area will be able to
witness design renders, leather swatches and paint samples of these
highly Bespoke cars for the first time.
Other cars attending Salon Privé include a Black Badge Wraith,
Black Badge Dawn and Ghost, which will be available for test drives.