Rolls-Royce Motor Cars PressClub · Article.
A YEAR OF EXCELLENCE AT ROLLS-ROYCE MOTOR CARS LONDON
20.04.2022 Press Release
One year has passed since Rolls-Royce Motor Cars opened the doors to its flagship residence in Mayfair and in that time Rolls-Royce Motor Cars London has offered media, patrons and friends of Rolls-Royce truly unforgettable experiences both at the residence and at a number of noteworthy locations across the UK.
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Isabel Matthews
Rolls-Royce Motor Cars
This article in other PressClubs
- Rolls-Royce Motor Cars London celebrates first anniversary of the opening of its new flagship showroom in the heart of Mayfair
- The flagship residence has been pivotal to shaping the brand’s position as a true House of Luxury and provided a meaningful contribution to last year’s historic sales record – the most successful year in the marque’s 118-year history
- The first showroom to debut the new visual identity, before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide
- To commemorate the occasion, Rolls-Royce Motor Cars London
reflects on the exclusive events and experiences it has offered
clients in the last twelve months
“Over the last twelve months we have welcomed friends of
Rolls-Royce and members of the media into our new flagship residence
in the heart of Mayfair. The showroom is the perfect embodiment of
our brand. Effortless, stylish, contemporary, in tune with our
clients' tastes, requirements and expectations. It is the perfect
environment to offer guests a truly authentic Rolls-Royce
experience.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London
One year has passed since Rolls-Royce Motor Cars
opened the doors to its flagship residence in Mayfair and in that time
Rolls-Royce Motor Cars London has offered media, patrons and friends
of Rolls-Royce truly unforgettable experiences both at the residence
and at a number of noteworthy locations across the UK. From exclusive
parties and events, to showcasing the pinnacle of contemporary craft
for London Craft Week, Rolls-Royce Motor Cars London has enjoyed a
remarkable first year in its new location, in Berkeley Street, W1.
Part of the ongoing success of Rolls-Royce is its in depth
understanding the unique world in which its clients live. Rolls-Royce
clientele are part of an illustrious community that only expects the
best of the best from the brands they interact with, and Rolls-Royce
takes great pride in knowing all their clients personally. The
company’s relationship with clients goes above and beyond a mere
transaction, gradually becoming, a hyper-personalised, close
relationship characterised by high-touch encounters and memorable
experiences, during which clients are invited to draw closer to the brand.
The luxurious yet contemporary design of Rolls-Royce Motor Cars
London has received highly positive feedback from patrons and the
media. The flagship residence consolidates Rolls-Royce’s position as a
true House of Luxury, offering clients a premium and wholly immersive
experience from the moment they enter. The entrance to the flagship
showroom is modelled on Rolls-Royce’s famous Pantheon grille. The
doorway is topped by the most famous mascot in the automotive world,
the Spirit of Ecstasy; this is produced by the same maker that creates
all the iconic figurines that grace the bonnet of every single
Rolls-Royce motor car.
Inside a Cabinet of Curiosities is filled with luxurious,
intriguing items and iconic books, designed to provoke ideas and
inspire creativity. Additionally, Rolls-Royce Motor Cars London houses
a Speakeasy style bar, which offers a secluded space for clients to
socialise and relax, providing further opportunity to immerse
themselves in the Rolls-Royce experience.
However, the pièce de résistance is the Atelier. A stylish room,
housing samples of surface finishes, wood veneers, leathers,
embroidery threads and numerous lambswool samples and fabrics. This
setting is designed to ignite clients’ imaginations, help
them envisage their dream commission and picture how Rolls-Royce can
bring this to life. Although modern in its aesthetic, this room does
not deviate from Rolls-Royce’s heritage, with the iconic quote by Sir
Henry Royce displayed on the wall: “Strive for perfection in all that
you do. Take the best that exists and make it better. When it does not
exist, design it”.
In the year since the opening of the new flagship residence for
the world’s leading luxury brand, Rolls-Royce continues to drive and
shape the future of luxury, providing an exclusive space in which
clients can begin to conceptualise their dream commission.
Some of the memorable experiences and events hosted by
Rolls-Royce Motor Cars London include:
Rolls-Royce Motor Cars London Opening
Event
After an extensive search for a new home for
Rolls-Royce Motor Cars London, the flagship residence at the heart of
Mayfair was developed. Meticulous attention to detail was invested
into the design, planning and restoration to ensure a truly befitting
home for the marque’s pinnacle residence. In late September,
Rolls-Royce Motor Cars London, held a grand opening party, inviting
clients, friends and the media to celebrate the official opening of
its flagship residence in its new location. The grand opening party
featured Bespoke cocktails, exquisite canapes and live music, and the
unveiling of a unique artwork, a vivid expression of the Rolls-Royce
super luxury SUV, Cullinan, by self-taught artist, Laurence M. White.
Created for the opening event, this stunning and remarkable piece of
art was then auctioned via the marque’s highly exclusive
private-members club, Whispers, with all proceeds going to charity.
London Craft Week
Craftsmanship lies at the very
heart of Rolls-Royce Motor Cars and last year, Rolls-Royce Motor Cars
London was transformed for the duration of London Craft Week to
showcase the excellent works of craftsmanship created by Rolls-Royce’s
artisans, designers and engineers. For the event, one artisan designed
a highly Bespoke Rolls-Royce bonnet. This design was inspired by the
300,000 English honeybees living in the world’s most exclusive apiary
at the Home of Rolls-Royce on the Goodwood Estate in West Sussex,
together with the Phantom Rose, an English Tea Rose bred especially
for Rolls-Royce and found only at the marque’s headquarters. The
bonnet was installed in the window of the London residence for the
duration of the event. A highly decorative and elaborate display was
installed throughout the showroom, this included: beehives, like those
that house Rolls-Royce’s very own English honeybees; and white roses,
akin to the unique Phantom Rose. In addition, a unique Rolls-Royce
champagne cocktail was created, featuring one of the rarest of
ingredients, Rolls-Royce honey.
In its first year, Rolls-Royce Motor Cars London afforded its
clientele truly remarkable experiences, and the marque looks forward
to welcoming more clients past, present and future.