Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS INAUGURATES WORLD-FIRST PRIVATE OFFICE IN DUBAI
06.07.2022 Press Release
Rolls-Royce Motor Cars has unveiled a world-first Private Office in Dubai, UAE. This outpost will be an extension of the marque’s world-renowned centre of luxury manufacturing excellence at The Home of Rolls-Royce in Goodwood, West Sussex, England.
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Rolls-Royce Motor Cars
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Author.
Andrew Ball
Rolls-Royce Motor Cars
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- Rolls-Royce opens its first Private Office outside the UK, in Dubai
- Private Office Dubai is the first among similar facilities planned for luxury hot spots around the world
- Private Office Dubai serves as an extension of The Home of Rolls-Royce at Goodwood
- Offers exclusive product previews and detailed commission consultations
- Private Office Dubai is home to the first Bespoke Designer and Bespoke Client Experience Manager located permanently outside Goodwood
"Today’s inauguration of a permanent Private Office
located outside Goodwood in Dubai, United Arab Emirates, signals
huge progress for Rolls-Royce. For many years we have been inviting
our VIP clients to The Home of Rolls-Royce in Goodwood – and now,
following significant demand, we are bringing Goodwood to the world.
Not only will we be permanently locating a member of the Rolls-Royce
Bespoke Design team and Bespoke Client Experience Manager in this
new outpost, but we will also be leveraging the very latest
technology to allow our Middle East-based clients to explore our
Home in West Sussex remotely and see their own Bespoke Rolls-Royce
come to life.
"This is yet another step in the evolution of the marque,
rooting itself as a true House of Luxury with effortlessly elevated
design services that are on a par with our products. The Private
Office will complement and support our regional Dealer Partners by
enhancing our clients’ experiences of Rolls-Royce.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars
“The Middle East region has always been an inspirational market
for Rolls-Royce Motor Cars, especially when it comes to Bespoke.
What we inaugurate today is of great significance as it represents
the first Rolls-Royce Private Office outside the UK and further
confirmation that Rolls-Royce is a true House of Luxury. Our
Private Office Dubai is an extension of The Home of Rolls-Royce at
Goodwood in West Sussex, and is the first in a number of similar
facilities that will be opened around the world. This is not a
dealership; it is a unique experience where clients can bring their
ideas to life and explore our Home and our people in real-time,
using seamless technology.”
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce
Motor Cars
Rolls-Royce Motor Cars has unveiled a world-first
Private Office in Dubai, UAE. This outpost will be an extension of the
marque’s world-renowned centre of luxury manufacturing excellence at
The Home of Rolls-Royce in Goodwood, West Sussex, England.
The Private Office Dubai is the first in a number of similar
facilities that are planned for major luxury capitals of the world
over the next few years. These Private Offices will facilitate even
closer contact and relationships with global Rolls-Royce clients,
further embedding the marque’s reputation as the world’s most
client-focussed luxury brand.
Of course, nothing will surpass the opportunity for clients to
visit The Home of Rolls-Royce at Goodwood in West Sussex, where they
enjoy the first-hand experience of Rolls-Royce’s Global Centre of
Luxury Manufacturing Excellence. However should travel not be
convenient, the Rolls-Royce Private Office Dubai brings Goodwood
closer to the clients’ places of living and work. In exquisite
surroundings, highly skilled and experienced experts will consult with
the clients to discover their dreams and learn about them as
individuals, in order to create a unique and wonderful masterpiece
reflecting that person’s tastes and desires.
The new Rolls-Royce Private Office, located in the heart of
Dubai in the One Central neighbourhood, is a unique experience for the
Middle East region’s most significant clients, offering the flair and
expertise of The Home of Rolls-Royce on their doorstep. This is
achieved not only with the materials on display and the marque’s
renowned hospitality, but also with the first permanent appointment of
a Bespoke Lead Designer and Bespoke Client Experience Manager outside
Goodwood. Both these crucial positions are filled with people who
bring a wealth of Rolls-Royce experience with them.
Bespoke Lead Designer Michelle Lusby arrives in Dubai after
eight years with the marque, where she previously worked on a wide
variety of exciting and exquisite projects, including the highly
Bespoke, one-of-one Phantom Serenity, which captivated the world when
its unique appointments and material treatments redefined the luxury
of tranquillity. Chris Hardy moves from Goodwood to take up the
position of Bespoke Client Experience Manager. Having been with
Rolls-Royce for over five years, he brings a true passion for the
client to this unique new role, where he will guide visitors through
the wonderful experience which awaits them at the Private Office Dubai.
In response to significant client demand, three key programmes
will be the focus of the Private Office: the recently revitalised
Rolls-Royce Coachbuild programme, High Bespoke Commissioning, and
access to the Private Office Collection of one-of-one masterpiece
motor cars. The offerings are part of a complementary strategy,
finding the synergy between the rooted and established Global Dealer
Partner Network, with the roll-out of Global Private Office outposts
in select locations across the world.
A global first, the Private Office Dubai goes beyond the
conventional dealership experience. Each client encounter will explore
the customer’s unique profile and their range of preferences, desires,
and ergonomic needs. The Bespoke design team gauges each personality,
assessing colour palettes and moods, extracting ideas from
conversations, imagery and much more to create a thoughtful, accurate
and befitting product response, reflective of the client’s own
personality and desires.
Aided by physical samples and a pre-briefing, the Private Office
will create initial options using visual tools designed to spark
conversation. The luxurious physical space within the facility borrows
design elements, including colours and materials, from its Goodwood
counterpart to help support clients’ creative focus.
Once a design direction has been agreed upon, clients will be
given an opportunity to discuss the details of their commission
directly with the engineers and craftspeople who are bringing their
ideas to fruition at each critical point in its creation.
Around the world, the regional team from each Rolls-Royce
Private Office will personally present clients with their completed
motor car, as well as a hardcopy keepsake of the process by way of a
Bespoke Build Book, enabling the clients to remember, relive and
commemorate the journey that is commissioning a Bespoke Rolls-Royce
motor car.
The Private Office Dubai, located at The Offices 4, One Central,
is welcoming clients now. Private sessions can be booked via the local dealer.
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