Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE PHANTOM ‘THE SIX ELEMENTS’ COLLECTION RAISES $1 MILLION FOR CHARITY
08.11.2022 Press Release
Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi recently announced its collaboration with Dubai-based, and world-renowned, contemporary artist Sacha Jafri, to create ‘The Six Elements’ Collection: six Rolls-Royce Phantom Series II cars, each featuring a Bespoke piece of art, with an aim of raising $1 million for charities in the health, education and sustainability sectors.
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Author.
Rami Joudi
Rolls-Royce Motor Cars
- Just one week since the official announcement of Rolls-Royce Phantom ‘The Six Elements’ by Sacha Jafri, all six one-of-one motor cars have found exceptional homes
- Full allocation of these unique Phantom Series II motor cars has raised over $1 million for charity
- Each motoring masterpiece features an exclusive Gallery painted by Sacha Jafri, inspired by one of the five elements: Earth, Water, Fire, Wind and Air, and a ‘sixth element’ inspired by Humanity
Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu
Dhabi recently announced its collaboration with Dubai-based, and
world-renowned, contemporary artist Sacha Jafri, to create ‘The Six
Elements’ Collection: six Rolls-Royce Phantom Series II cars, each
featuring a Bespoke piece of art, with an aim of raising $1 million
for charities in the health, education and sustainability sectors.
This boundary-pushing collaboration has brought to life an
exceptional convergence of art and craftsmanship and, just one week
since their announcement, all six motoring masterpieces have been
allocated to clients.
“I am delighted to announce the tremendous success of ‘The Six
Elements’: within just one week, all six Phantom motor cars have
found exceptional homes in the Middle East. As a result of this
success, we have overachieved our main objective of this project,
which was to raise $1 million for charity.
“An idea born from a phone call, seeing this collaboration come to
life and break boundaries is nothing short of inspiring.”
César Habib, Regional Director, Rolls-Royce Motor Cars Middle
East & Africa
THE ROLLS-ROYCE THAT KEEPS ON GIVING
The Rolls-Royce Phantom ‘The Six Elements’ motor cars will also
feature a unique digital element, with six individual NFTs – an
initiative named “The Rolls-Royce That Keeps on Giving”.
The six one-off NFTs are linked to each of the Phantoms, but
owners may sell their NFT independently if they choose to do so. With
every trade of the NFT, a royalty will be paid into a digital wallet
dedicated to charity. In addition, a QR code will be uniquely embedded
within the glove compartment of each Phantom Series II, enabling each
of the six owners to view the NFT.
“Rolls-Royce is imbued with excellence, creativity and intention,
and I am incredibly proud of the journey we have taken together,
culminating in this first-of-its-kind collaboration and creation of
the Phantom ‘The Six Elements’ series.
“Through my work, I aim to combine the power of art with a
stripped-back essence of love and empathy. To inspire a more
conscious and intention-filled humanity, striving for a reconnected
world, reunited by the common goal of a more hopeful and sustainable
future for our planet.
“It has been an absolute honour working with designers from the
Rolls-Royce Bespoke Collective, from the Home of Rolls-Royce, at
Goodwood, to create such a unique project. It is such a proud
moment, to see my heart-logo along the coachline of each of the six
cars in this stunning Rolls-Royce series; the first Bespoke,
artist-created car series for Rolls-Royce, with artist-designed
‘Spirit of Ecstasy’ uniquely featuring my depicted six elements
around its base. However, I am most fulfilled by the immediate
sell-out of this Collection, the elite group of owners and
philanthropists now dedicated to our cause, and the creation of ‘The
Rolls-Royce That Keeps on Giving’, forever raising money and
awareness for the three main charitable concerns of our world.”
Sacha Jafri, Artist
Rolls-Royce Phantom ‘The Six Elements’, and the
selected charities, will be revealed at an exclusive private event in
December 2022.
CO2 EMISSIONS & CONSUMPTION.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 362-351 g/km; Fuel consumption: 18.2-17.7 mpg / 16.0-15.5 l/100km.
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