Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE PRESENTS CULLINAN SERIES II: A BOLD EVOLUTION OF THE WORLD’S PRE-EMINENT SUPER-LUXURY SUV
07.05.2024 Press Release
Cullinan built a new legacy for Rolls-Royce Motor Cars, shaped in collaboration with a bold and uncompromising generation of super-luxury consumers. Cullinan Series II evolves and builds on this motor car’s place in the brand, proving once more that the future of this marque will be shaped in partnership with its clients and characterised by exquisite contemporary crafts.
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Georgina Cox
Rolls-Royce Motor Cars
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Author.
Georgina Cox
Rolls-Royce Motor Cars
Related Links.
- Rolls-Royce presents #Cullinan Series II: a bold evolution of the world’s pre-eminent super-luxury SUV
- Integrates advanced digital interface, SPIRIT, and private members app, Whispers
- New Clock Cabinet vitrine incorporates Spirit of Ecstasy figurine into Cullinan’s interior
- Interior palette includes new botanical materials and modern craft techniques
- Duality Twill seating incorporates 2.2 million stitches and up to 11 miles of thread
- New Placed Perforation seat pattern inspired by clouds over the Home of Rolls-Royce and comprises up to 107,000 individual perforations
- Cullinan Series II directly responds to changing codes of luxury and client use cases
- #Cullinan remains the most requested Rolls-Royce within the marque’s product portfolio
- Black Badge Cullinan Series II available at launch, tailored to those seeking a more visceral interpretation of Rolls-Royce
“In 2018, #Cullinan reframed super-luxury motoring, enabling
Rolls-Royce clients to experience the brand’s hallmark magic carpet
ride regardless of the terrain and in every corner of the world. In
the six years since, Cullinan has attracted entirely new groups of
clients to Rolls-Royce and profoundly altered perceptions of what a
Rolls-Royce motor car is, and what it can mean to its owner.
#Cullinan Series II has been created to build on that success. By
integrating new technologies, new materials, meticulously considered
design updates and innovative opportunities for self-expression
through Bespoke, we retain everything our clients love about this
motor car, ensuring its continued allure.”
Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars
“Since the launch of the first Goodwood-built Rolls-Royce,
designers have taken great care to give every model its own
distinctive aesthetic universe. Each is based on detailed insights
gathered directly from our clients before the motor car is
conceived, and throughout its life. Cullinan Series II is born of
this approach: more energetic, focussed and expressive, in line with
the priorities of today’s super-luxury consumers. In its new guise,
Cullinan Series II remains effortless, everywhere –
faithful to the principles and retaining the qualities that have
made this motor car so successful. At the same time, it represents
genuine progress and development, based on an evolved appreciation
of luxury that adds statement and flourish to Cullinan’s original form.”
Anders Warming, Director of Design, Rolls-Royce Motor Cars
The original #Cullinan, launched in 2018, was the
world’s first super-luxury SUV, fulfilling a unique and exacting
brief. From a performance and engineering standpoint, it had to have
genuine off-road capabilities equal to the most demanding and hostile
environments on Earth. At the same time, it had to deliver the
marque’s peerless comfort and signature ‘magic carpet ride’,
regardless of the terrain. It had to be nothing less than the
definitive super-luxury SUV – rugged yet refined, unstoppable yet
serene: effortless, everywhere. Its success exceeded Rolls-Royce’s
most ambitious expectations around the world, and today Cullinan is
the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly
positive reception from clients in every region of the world, shaping
a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with
meticulous care. The marque’s designers, engineers and craftspeople
drew on half a decade of detailed client feedback, the brand’s own
intelligence gathering – including our Private Offices around the
world – and a raft of new technologies to advance Cullinan. In its new
guise, which represents the most extensive Series II development in
Rolls-Royce history, it responds to changing codes of luxury and
evolving usage patterns while remaining true to the essential
qualities that underpin Cullinan’s unprecedented popularity.
COMMANDING THE URBAN SPACE
Since the first client deliveries, Cullinan fulfilled its
purpose as a supremely accomplished off-road motor car, capable of
taking its owner into locations never previously explored in a
Rolls-Royce. However, versatility and the effortless everywhere
essence of the model also made Cullinan a ‘daily driver’ for many
owners; indeed, numerous clients have told Rolls-Royce that no other
SUV offers the same effortless performance as Cullinan’s 6.75-litre
V12 engine, from what is often a substantial and diverse collection.
These were all significant considerations in conceiving Cullinan
Series II.
It was noted by the marque’s intelligence specialists that an
increasing number of Rolls-Royce clients were concentrated in urban
areas – from great world metropolises to fast-growth cities in
emerging regions. To that end, Cullinan increasingly serves as a
super-luxury product in which clients wish to be seen and project
their character – albeit with the capacity to vanish into nature at
will. Specialists also observed a shift towards owners driving their
motor cars themselves. When Cullinan was first launched, less than 70%
were self-driven: today, almost every Cullinan is driven by its owner,
with less than 10% of clients retaining the services of a chauffeur.
Together with the rejuvenation of the brand and the ever-increasing
Bespoke offering, Cullinan contributed to a fall in the average age of
Rolls-Royce clients from 56 in 2010 to just 43 today.
CULLINAN SERIES II: EXTERIOR
An increasingly urban focus, a youthful cadre of
clients and a decisive shift towards self-driving informs the surface
treatment and detail of Cullinan Series II’s exterior. A key theme is
verticality, which echoes illuminated skyscrapers in the megacities
where Cullinan is increasingly at home. This is most apparent in the
new lamp treatment, where tall daytime running light graphics ensure
Cullinan Series II is easily identified, day and night.
The front of Cullinan Series II is composed of simple feature
lines and crisp edges, with an emphasis on clean, monolithic surfaces
that amplify the motor car’s generous proportions and presence. The
bumper lines form a shallow ‘V’ from the lowest point of the daytime
running lights to the motor car’s centre point, recalling the sharp
bow lines of modern sports yachts. Underneath, new air intakes angle
outwards assertively, visually lowering the motor car when viewed head on.
The centrepiece is the illuminated pantheon grille. This is the
first time that Cullinan has been provisioned with an illuminated
grille, which has been further refreshed with a lower leading edge. It
also incorporates a new polished horizontal ‘horizon line’ between the
daytime running lights, providing a clear visual link to the marque’s
pinnacle product, Phantom Series II.
In profile, Cullinan Series II reveals further changes to the
surfacing. While the front wings retain their sheer, vertical lines,
the marque’s designers added a restrained yet precise feature line
leading from the taillight forwards to the centre of the floating ‘RR’
centre caps on the rear wheel. This creates a subtle taper and
impression of movement, further amplified by the updated lower valance
surfaces, which lift at the rear. They are presented in a rich
high-gloss black, which reflects the road below, creating a sense of
motion on these fixed forms.
Viewed from behind, the exhaust treatment of Cullinan Series II
is a bold statement of power – each surround is presented in
mirror-finish stainless steel, cleanly integrated and visually flush
to the body. Changes at the rear conclude with a brushed
stainless-steel protective plate running between the exhausts, which
flows underneath the motor car.
Resolving this younger and more expressive evolution of
Cullinan’s styling are upsized 23-inch wheels – the first time that
23-inch wheels have been made available by the marque for Cullinan.
Each wheel is milled from a billet of aluminium, and the
three-dimensional and faceted seven-spoke design is available in a
part or fully polished finish.
In addition to the evolved exterior form, Rolls-Royce colour
specialists developed a new paint finish in which to present Cullinan
Series II. Inspired by a richly-veined brown marble, Emperador Truffle
is a contemporary, minimalist solid grey-brown; when combined with the
Bespoke ‘Crystal Over’ finish, a lacquer infused with glass particles,
it gains a subtle shimmer reminiscent of fresh snow under morning light.
CULLINAN SERIES II: INTERIOR
Reflecting many clients’ desires for bolder forms of
self-expression, innovative decoration and detail have been added
throughout the interior of Cullinan Series II. The most substantive
change to the motor car’s geometry is the pillar-to-pillar glass-panel
fascia in the upper portion of the dashboard – an elegant and
versatile design element that stages both digital and physical craftsmanship.
The gauge cluster panel in front of the driver and new,
permanently visible Central Information Display in the centre of the
fascia are redesigned to form a stage for the advanced SPIRIT
operating system. This digital interface was first introduced on the
all-electric Spectre; Cullinan Series II marks the first application
of SPIRIT in a V12-powered Rolls-Royce. It also presents opportunities
for Bespoke personalisation to extend from the physical to the digital
world – clients can tailor the colour of the instrument dials to
complement the motor car’s interior palette or exterior finish.
SPIRIT also sees Whispers, the Rolls-Royce private members
application, integrated into Cullinan. Clients are able to send
destinations directly to their motor car, view Cullinan’s location
remotely and manage vehicle locking through the app.
Connectivity has been refined throughout the motor car,
especially for those in the rear of Cullinan Series II. Clients are
able to connect up to two streaming devices to the rear screens, which
now incorporate a Bespoke interface for streaming car management and
seating functions such as massage, heating and cooling.
The installation of internet connectivity allows clients to
enjoy a Wi-Fi hot spot connection and independent streaming for each
screen. For the first time in Cullinan, Bluetooth headphones of any
type can be paired with the rear seat infotainment system, or clients
can enjoy the marque’s exceptional 18-speaker Bespoke Audio system,
which benefits from the latest generation 18-channel 1400-watt
amplifier. Cullinan Series II retains the brand’s celebrated speaker
architecture wherein cavities within the motor car’s aluminium sill
sections are used as resonance chambers for low frequency speakers,
effectively transforming the entire motor car into a subwoofer.
Directly in front of the passenger is an Illuminated Fascia
panel – a remarkable expression of modern craft that debuted with
Ghost before appearing in Spectre and now, for the first time, is
available within the Cullinan family. In this guise, it features an
illuminated Cullinan wordmark and a unique Cityscape graphic inspired
by the skyscrapers of the world’s megacities at night. This is created
using a specially-developed technique whereby 7,000 dots are
laser-etched onto the rear of the darkened and toughened security
glass, each at minutely differing angles and dimensions to create the
perception of depth. In addition to this prêt-à-porter design, clients
are also able to create their own Illuminated Fascia motif in
collaboration with the marque’s Bespoke designers.
Alongside the Central Information Display on the passenger side
of the fascia is the new Spirit of Ecstasy Clock Cabinet. This unique
inset vitrine displays both an analogue timepiece and an up-lit Spirit
of Ecstasy figurine. The figurine is constructed from solid stainless
steel and placed on her own stage with a matte black back panel and
high gloss side panels to create a reflection effect.
Incorporating the Spirit of Ecstasy into the interior of the
motor car was the product of four years of development, and a unique
partnership between analogue and digital craftspeople to create a
dramatic and meticulously orchestrated flow of light. This sequence
begins with the illumination of the driver’s display upon entering the
motor car, followed by the Central Information Display, then the
Illuminated Fascia, where light sweeps inwards towards the vitrine,
lighting the timepiece. The Spirit of Ecstasy is illuminated from
below initially, reminiscent of a spotlight on a debut performance,
before her stage lighting settles to a soft glow.
CULLINAN SERIES II: AN EVOLVED MATERIAL PALETTE
To acknowledge Cullinan’s ability – and the desire of
many clients – to escape into nature at will, the interior is
comprised of a palette inspired by botanicals. Cullinan Series II
introduces Grey Stained Ash, a richly grained natural open-pore wood
with a delicate shimmer. All of the logs of this species are
individually selected, veneer ‘leaves’ are subsequently stained by
hand and elevated with the addition of microscopic metallic particles,
which creates the unique effect – a process that took more than four
years of development.
Cullinan Series II also continues Rolls-Royce’s exploration of
textiles with a new rayon fabric made from bamboo, named Duality
Twill. The use of this material was inspired by the extensive bamboo
grove in Le Jardin des Méditerranées on the Côte d'Azur,
which neighbours Sir Henry Royce’s former winter home, Villa Mimosa.
Members of the design team visited the gardens during a research
excursion where they were inspired to develop a material made with the
plant, which has grown in the grounds of the jardin for more
than a century and would have been observed by Sir Henry Royce himself.
The twill textile is embroidered with an artistic ‘Duality’
graphic. Based on an abstract interpretation of the two interlinked
letter R initials of the marque’s founders, the design reflects a
clear nautical influence, reminiscent of the interweaving rope lines
found on sailing yachts – another subtle allusion to the French Riviera.
This intricate embroidered textile was developed for more than a
year in collaboration with a master weaver who has now joined
Rolls-Royce full-time to oversee this complex process, which takes
place at the Home of Rolls-Royce at Goodwood. A full Duality Twill
interior can incorporate up to 2.2 million stitches, 11 miles of
thread and is the product of 20 hours of construction. To ensure
uniformity in the pattern, each piece is individually crafted before
being cut using a specially developed laser that seals the material’s
edge and mitigates individual threads becoming loose. The base twill
textile is available in three colours – Lilac, Chocolate and Black –
and clients can select from 51 different colours of thread.
Cullinan Series II integrates another new contemporary craft
technique developed by the marque’s artisans; Placed Perforation is
the practice of creating artworks through tiny perforations in the
leather. Available for the first time on a series model, for Cullinan
Series II, designers have created a pattern inspired by the constantly
changing shapes and shadows of the clouds over the Home of Rolls-Royce
at Goodwood. It comprises up to 107,000 0.8- and 1.2-millimetre
perforations. A single craftsperson checks each individual perforation
to ensure absolute uniformity.
CULLINAN SERIES II: A LEGACY FURTHERED
Cullinan built a new legacy for Rolls-Royce Motor
Cars, shaped in collaboration with a bold and uncompromising
generation of super-luxury consumers. Cullinan Series II evolves and
builds on this motor car’s place in the brand, proving once more that
the future of this marque will be shaped in partnership with its
clients and characterised by exquisite contemporary crafts.
Please find the Black Badge Cullinan Series II press release
here.
CO2 EMISSIONS & CONSUMPTION.
WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.
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