Rolls-Royce Motor Cars PressClub · Article.
RARE SILVER CLOUD FORMS THE CENTREPIECE OF ROLLS-ROYCE’S PRESENCE AT GOODWOOD REVIVAL 2024
05.09.2024 Press Release
A rare example of a coachbuilt Silver Cloud will form the centrepiece of Rolls-Royce Motor Cars’ annual presence at the world-famous Goodwood Revival, which takes place from 6-8 September.
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Andrew Ball
Rolls-Royce Motor Cars
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- Rolls-Royce Motor Cars presents 1965 Silver Cloud III Mulliner Park Ward at Goodwood Revival
- Rare fixed-head coupé design built on the Silver Cloud III chassis
- Understood to be one of only about 100 created by coachbuilder Mulliner Park Ward
- Finished in Brewster Green with a Claret Red leather-trimmed interior
- Powered by a hand-built 6.2-litre naturally aspirated V8 engine
- Displayed in the ‘March Motor Works’ at the storied and celebrated event
- Faithfully recreates Berkeley Square and Rolls-Royce showroom on Conduit Street in Mayfair, London
- Goodwood Revival takes place 6-8 September
“Goodwood Revival is a wonderfully eccentric, nostalgic and
glamorous celebration of the cars, fashions and culture of the
1940s, 50s and 60s. During this period, Rolls-Royce produced some of
the most memorable models in its long history, including the Silver
Cloud III we are displaying in the March Motor Works this year. It’s
a rare and beautiful example of the coachbuilder’s art from a time
when Rolls-Royce offered its clients a Coachbuild option alongside
its standard models – a service that’s enjoyed its own revival at
the Home of Rolls-Royce at Goodwood in the modern era. We’re
delighted to be part of this remarkable event once again,
particularly in our 120th anniversary year.”
Andrew Ball, Head of Corporate Relations & Heritage,
Rolls-Royce Motor Cars
A rare example of a coachbuilt Silver Cloud will form
the centrepiece of Rolls-Royce Motor Cars’ annual presence at the
world-famous Goodwood Revival, which takes place from 6-8 September.
For its 120th anniversary year, the marque has designed the
March Motor Works, located at the infield end of the main circuit
tunnel, as a faithful replica of Berkeley Square and the Rolls‑Royce
showroom on nearby Conduit Street in London’s Mayfair in 1964.
On display will be a magnificently maintained Rolls-Royce Silver
Cloud III; this sleek, elegant motor car is understood to be one of
only around 100 examples of a fixed-head coupé (FHC) design ever built
on the Silver Cloud III chassis by the legendary coachbuilder Mulliner
Park Ward. It is finished in a handsome Brewster Green, with a Claret
Red leather-trimmed interior. Under the bonnet is a hand-built,
6.2-litre, naturally aspirated V8 engine, delivering around 210bhp to
the rear wheels via a four-speed automatic transmission.
The Silver Cloud III is historically important as the last
predominantly owner-driven Rolls‑Royce to be offered as a rolling
chassis, upon which clients could commission fully bespoke bodywork
from Mulliner Park Ward or other specialist coachbuilders, as well as
a complete motor car. (To be strictly accurate, Phantom VI remained
in production as a separate chassis, albeit in small numbers, until
1993, with coachwork predominantly supplied by Mulliner Park Ward,
which was by then a Rolls-Royce subsidiary. However, these were all
limousines designed to be driven by a chauffeur.)
Berkeley Square and its environs were home to several luxury car
showrooms at that time, including Jack Barclay. Charles Rolls was born
a stone’s throw away in Hill Street, Mayfair, and would go on to
establish his showroom in nearby Conduit Street, shortly after forming
the partnership with Henry Royce in 1904: the March Motor Works
showcases the premises as they would have appeared 60 years later.