Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS LEEDS UNVEILS NEW LUXURIOUS SHOWROOM
24.09.2024 Press Release
The new Rolls-Royce showroom in the heart of Yorkshire is the perfect place for clients to learn more about the marque and experience the elegance of the world of Rolls-Royce. Located in a prominent location in Leeds, this space showcases the marque’s exquisite products and provides clients with an unparalleled experience, in line with Rolls-Royce’s position as a true global luxury goods brand.
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Isabel Matthews
Rolls-Royce Motor Cars
Tel: +44 (0) 7815 245127
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Author.
Isabel Matthews
Rolls-Royce Motor Cars
- Rolls-Royce Motor Cars Leeds celebrates the beginning of a new chapter, revealing its new elegant showroom in the heart of the city
- The showroom, with its expansive space, is the largest showroom in Europe
- A luxurious yet contemporary space provides the perfect place to welcome clients to the brand
- New expansive space, visual language, and modern style reflects the increasing demand for the marque’s pinnacle products
“Rolls-Royce Motor Cars Leeds has been an important part of our
trusted dealer network ever since JCT600 joined the Rolls-Royce
family in 2018. The opening of this new space is a momentous
occasion – it illustrates a bold and exciting step for the brand,
bringing the essence of Goodwood to Yorkshire. This new expansive
and contemporary space – with its wealth of digital technologies,
and sophisticated, elegant design – is the perfect embodiment of the
brand. It is the ideal space for the highly professional team to
offer patrons a hyper-personalised client experience characterised
by luxurious encounters. It really captures the spirit of the marque
and brings our visual identity to life, reaffirming our position as
a leading House of Luxury.”
Boris Weletzky, Regional Director, United Kingdom, Europe and
Central Asia
“After
adding Rolls-Royce to our stable of luxury car marques in 2018, we
were keen to create a new home for it which would do justice to this
world-leading brand. Bringing a touch of Goodwood to Yorkshire and
the North East, the Leeds showroom is simply stunning. From a
multi-media curtain of ‘dancing’ kinetic lighting to a unique
‘cabinet of curiosities’ showcasing our Yorkshire heritage, a visit
here is designed to be an engaging experience for customers where
they can see the very best of the Rolls-Royce brand.”
Kristian Keighley, Head of Business for Rolls-Royce Motor Cars
Leeds, JCT600 Brooklands.
Rolls-Royce has a profound understanding of
its clients, their expectations, their needs and their wishes. This is
an essential element in the marque’s ongoing success as a renowned
House of Luxury. The new Rolls-Royce showroom in the heart of
Yorkshire is the perfect place for clients to learn more about the
marque and experience the elegance of the world of Rolls-Royce.
Located in a prominent location in Leeds, this space showcases
the marque’s exquisite products and provides clients with an
unparalleled experience, in line with Rolls-Royce’s position as a true
global luxury goods brand. The new showroom, with the front doors
modelled on Rolls-Royce’s famous Pantheon grille, offers clients a
fully immersive brand experience from the moment they enter the building.
Inside, the new showroom exudes cool modern luxury, yet still
recognises the importance of heritage for the marque, with citations
from the founding fathers of the brand throughout the showroom. The
Cabinet of Curiosities, an eclectic mix of intriguing,
timeless and legendary design objects, sparks the imagination and
client conversations as part of the commission process. It also
celebrates the local area with unique objects and books which reflect
the legends that hail from Yorkshire.
The pièce de résistance, the Atelier, is the
place where, with the help of the marque’s highly skilled and
professional team, clients can envisage their dream commission coming
to life. Housing some of the marque’s most exquisite examples of
craftsmanship, including wood veneers, leathers, embroidery threads
and lambswool samples, in a variety of vivacious hues, the Atelier is
a sensory-inspired room; it showcases the marque’s fluency in Bespoke
and luxury. The surface-finish samples are presented in the familiar
Rolls-Royce speedform shape, making it easy to imagine the almost
endless two-tone colour combinations; the leathers are rolled on wands
with handles from Rolls-Royce’s famous umbrellas, while the veneers
are shaped like the cross-section of an aerofoil, recalling the
aviation exploits of the marque’s founding father, The Hon. Charles
Stewart Rolls.
The remarkable space that is the Leeds showroom is a further
sign of the dealership’s commitment to excellence and extraordinary
journey since joining the marque in 2018. In 2020, Rolls-Royce Motor
Cars Leeds was honoured to receive the title of ‘Global Whispers
Dealer’. Whisper’s is the marque highly exclusive members only club.
A Rolls-Royce is unapologetically luxurious, it is unmistakable,
synonymous with beauty and elegance, a true design icon, and so, in
the new Leeds showroom, each model rightfully enjoys its own dedicated
space, framed, and is presented according to its distinctive
personality and characteristics.