Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS UNVEILS PRIVATE OFFICE NEW YORK
25.09.2024 Press Release
Rolls-Royce Motor Cars unveils Private Office New York, the latest creative outpost in a network which already includes Shanghai and Dubai, as well as the ‘original’ Private Office at the Home of Rolls-Royce in Goodwood. A fifth Private Office will open in Seoul by the end of the year.
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Marius Tegneby
Rolls-Royce Motor Cars
- Rolls-Royce Motor Cars North America inaugurates Private Office New York
- Third Rolls-Royce Private Office worldwide and the first in North America
- For the first time, North American clients can work directly with a U.S.-based Bespoke designer to bring their commissions to life
- The exclusive office supports increasing client engagement on more valuable and complex commissions
- It also serves as a venue for dealers and clients to present and commission Rolls-Royce Private Collections
"Today’s inauguration of a permanent Private Office in
New York marks a key moment for Rolls-Royce Motor Cars in the
Americas. Our investment in this office is in response to the
steadily increasing engagement we see from our North American
clients in this region, constantly challenging our designers to
create and develop even more exciting and ambitious commissions. We
look forward to welcoming our clients here, to talk with our
specially trained designers as they bring their ideas to life in
their own, unique Bespoke Rolls-Royce. Private Office New York will
complement and support our regional Dealer Partners by enhancing our
clients’ experiences of Rolls-Royce to new levels.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars unveils Private Office New
York, the latest creative outpost in a network which already includes
Shanghai and Dubai, as well as the ‘original’ Private Office at the
Home of Rolls-Royce in Goodwood. A fifth Private Office will open in
Seoul by the end of the year.
This global network of Private Offices has been created to
enable the marque to engage even more closely with its global
clientele, offering clients a taste of Goodwood nearer their home.
Rolls-Royce clients are increasingly ambitious in their desire to
create ever more elaborate and deeply personal Bespoke motor cars and
the Private Offices offer them opportunities to do just this,
complementing the conventional dealership experience to further embed
the marque’s reputation as the world’s most client-focused luxury brand.
As Rolls-Royce’s largest market for two decades, North America
has seen a dramatic increase in Bespoke complexity and creativity over
the past three years. Private Office New York is opening in response
to this demand and will further elevate the value of each commission
in this key region, supporting the marque’s driving principle of
focusing on value creation rather than sales volume.
Rolls-Royce Private Office New York is in the heart of New York
City’s vibrant and increasingly luxury-focused Meatpacking District.
Available by appointment, it offers North American clients the
opportunity to interact directly with a US-based designer and
specialist client experience manager. Through conversation and
research, the Private Office experts work with the client to
understand their wishes, desires and dreams. The luxurious studio
houses a vast array of samples: fabrics, paints, leathers, and
textiles in diverse colours and finishes as well as locally-sourced
artworks and artefacts, curated to inspire the creative process.
During this process, designers and clients work together to create a
unique Rolls-Royce which reflects the individual’s tastes and
personality. Once the initial design is agreed upon, they will
together follow the progress of the commission and communicate
directly with the artisans in Goodwood, who are entrusted with
transforming the visions into a one-of-one masterpiece.
Private Office New York will also give clients access to future
Rolls-Royce Private Collections. These exclusive, themed collections
highlight the Bespoke Collective’s artistry, with each project
extending inspiring narratives through craft, design, and engineering.
They act as showcases for the marque’s creative and technical
capabilities, thereby inspiring clients to ever-more elaborate
personal creations.