STREET STYLE: ROLLS-ROYCE CAPTIVATES AT PARIS FASHION WEEK

• Rolls-Royce joins Paris Fashion Week to celebrate creativity and personal expression
• Spectre and Cullinan conveyed guests to shows and afterparties
• Reflects the marque’s connection with fashion through colour, craft and collaboration

“Paris has always fascinated me, ever since I lived there as a child. Its grand, symmetrical avenues, emotive monuments, and effortless elegance are timelessly enchanting. Paris Fashion Week is a celebration of vision, creativity and individuality – values we share deeply at Rolls-Royce. We are always proud to see our motor cars so naturally integrated into the rhythm and style of the city during this extraordinary moment in the cultural calendar.”
Phil Fabre de la Grange, General Manager Bespoke, Rolls-Royce Motor Cars

Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars has a quietly commanding presence across the French capital, taking its rightful place among the style vanguard.

A curated collection of Cullinan and Spectre models is frequenting key venues throughout the week, conveying some of the most notable figures in attendance to headline runway shows and exclusive after-show gatherings, mirroring the creativity, craftsmanship and confidence that define fashion’s most influential platform.

Fashion has long served as a source of inspiration for Rolls-Royce Motor Cars. From colour palettes inspired by leading designers, as seen in ‘Cullinan – Inspired by Fashion’, to landmark collaborations with the world’s most prestigious maisons, such as Phantom Oribe. Equally, the intricate techniques associated with haute couture, from embroidery to complex material layering, are frequently employed to bring Bespoke commissions to life, whether fashion-led – for example with Phantom Syntopia – or simply chosen because they offer the most powerful way to tell a client’s story.