A CELEBRATION OF COASTAL ELEGANCE AND TIMELESS HERITAGE: ROLLS-ROYCE MOTOR CARS DEBUTS AT NOOSA CONCOURS D’ELEGANCE

• Rolls-Royce Motor Cars reflects on its inaugural participation in the Noosa Concours d’Élégance, held on Hastings Street on 18 July
• Its Brisbane dealership commissioned a Bespoke Ghost Extended inspired by Noosa’s coastal spirit to commemorate the occasion
• Named Noosa Collection Series #1, the motor car marks the first of an ongoing series of Bespoke commissions by Rolls-Royce Motor Cars Brisbane, with the second Noosa Collection commission scheduled to begin later this year 
• The motor car led this year’s procession and was presented at the Noosa Concours Long Lunch hosted by Rolls-Royce Motor Cars Brisbane
• The event continues a relationship between Rolls-Royce and Australia that began in 1906 and endures today through Rolls-Royce Motor Cars’ Bespoke commissioning tradition
  
  

“Australia occupies a distinguished place in the story of Rolls-Royce, one that began in 1906 and has been sustained across generations of clients, coachbuilders and custodians who have kept the spirit of the marque alive on some of the world’s most demanding roads. Noosa, with its own tradition of understated coastal elegance, is a natural place for that story to continue. It has been a pleasure to see Rolls-Royce Motor Cars Brisbane bring this history to life through a motor car that is entirely its own, and to share it with a community of enthusiasts who clearly value provenance, craftsmanship and timeless design.”
Irene Nikkein, Regional Director, Asia-Pacific, Rolls-Royce Motor Cars

“Noosa Concours d’Élégance is one of the defining events on Queensland’s automotive calendar, making it ideal to mark Rolls-Royce Motor Cars Brisbane’s inaugural appearance with a motor car created specifically for this community and this coastline. In commissioning Noosa Collection Series #1, we wanted every detail, from its coachline to its cabin, to speak to the character of Noosa itself: relaxed, refined and unmistakably coastal. Seeing it lead the procession along Hastings Street has made this a memorable occasion for our dealership.”
Benjamin Schultz , Brand Manager, Rolls-Royce Motor Cars Brisbane


Rolls-Royce Motor Cars Brisbane marks its inaugural participation in the prestigious Noosa Concours d’Élégance, held along Hastings Street on 18 July. The event brought together more than 100 rare and historically significant vehicles for an open-air showcase, alongside a curated programme of fine dining, fashion and luxury lifestyle experiences across the Noosa foreshore. The occasion also provided the setting for the debut of Noosa Collection Series #1, a specially commissioned Ghost Extended that forms the first chapter in an ongoing Noosa Collection being developed by Rolls-Royce Motor Cars Brisbane.


AN ENDURING AUSTRALIAN CONTINUITY

Rolls-Royce Motor Cars’ presence in Noosa builds on a relationship between Rolls-Royce and Australia that extends back more than a century. In 1906, Archibald Black became the first Australian to order a Rolls-Royce motor car, a 20 H.P. that was only the 54th example ever built. Within little more than a decade, 61 Silver Ghosts had arrived on Australian shores, prized for a reliability that proved especially suited to the country’s demanding roads and climate; modifications developed specifically for the market, including strengthened ‘colonial’ springs and louvred bonnets to dispel engine heat, speak to an adaptability that has long defined the marque’s approach to Australian clients. That connection has endured through every era since, expressed today through a contemporary portfolio and Bespoke commissions that continue to reflect the country’s distinctive landscapes, lifestyles and client sensibilities.


NOOSA COLLECTION SERIES #1: INSPIRED BY NOOSA’S COASTAL SPIRIT

To commemorate its inaugural participation, Rolls-Royce Motor Cars Brisbane presented Noosa Collection Series #1, a Bespoke Ghost Extended explicitly commissioned to reflect the journey from Brisbane to the heavenly coastline of Noosa. Handcrafted at the Home of Rolls-Royce in Goodwood, England, the motor car features an exterior finished in Silver and Midnight Sapphire, accented by a Grace White coachline, reflecting the colours of Noosa’s ocean, sky, and shoreline.

Inside, the rear cabin is configured for comfort and seclusion. Serenity Seats provide rear-seat comfort, paired with a rear theatre configuration, massage seating, and elegant picnic tables to provide an effortlessly luxurious transition from the coastal roads to the city centre. Ghost Extended was selected to connect the commission’s historical references with contemporary Rolls-Royce design, referencing the reliability that made the original Silver Ghost an icon of early Australian transport.

Encouraged by the strong response to Noosa Collection Series #1, Rolls-Royce Motor Cars Brisbane is scheduled to begin commissioning the second Noosa Collection motor car later this year.


A CELEBRATED PROCESSION AND REFINED GASTRONOMY

The Ghost Extended led this year’s procession along Hastings Street, passing before thousands of spectators.

Following the parade, Rolls-Royce Motor Cars Brisbane welcomed clients and friends of the marque to the Noosa Concours Long Lunch. Held amid Noosa’s vibrant open-air culinary scene, the gathering offered an opportunity to reflect on a legacy spanning more than a century, while celebrating the enduring appeal of the marque in Australia.


A VISION OF PERMANENCE AND BESPOKE EXPRESSION

Noosa shares a quiet affinity with some of the world’s most celebrated coastal destinations, where understated elegance and a strong sense of place have long attracted Rolls-Royce clients. From the French Riviera to Australia’s Sunshine Coast, these locations provide a natural backdrop for the marque’s presence, bringing together craftsmanship, culture and a way of life defined by considered luxury.

For Rolls-Royce Motor Cars Brisbane, the Sunshine Coast represents more than a destination. It is a source of inspiration for Bespoke commissions that reflect the landscapes, light and lifestyles of the region. Each motor car is conceived as an individual expression of its owner, shaped by the places and experiences that matter most to them.