Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
Rolls-Royce Motor Cars has marked another milestone in the above-ground construction of its new extension at the Home of Rolls-Royce at Goodwood, with the installation of a bridge linking the existing premises with the site of what will become the new building, currently under construction alongside it.
Artisans from the Home of Rolls-Royce at Goodwood have created an exquisite artwork inspired by the rich and remarkable flora and fauna of the British Isles, to celebrate the eleventh year of London Craft Week.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
Rolls-Royce Manchester unveils their new luxurious showroom after extensive redesign and redevelopment. Located in a prominent position in the leafy suburbs of Manchester, the space showcases the marque’s pinnacle products and provides clients with an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, marked the official start of above-ground construction of the new main building by signing the first steel column erected on the company’s extension site at Goodwood.
Within the Home of Rolls-Royce, world-class craftspeople bring a wealth of experience, skill, creativity and attention to detail to their work. These artisans, together with the marque’s Bespoke designers and engineers, form what is known as the Bespoke Collective. This talented and passionate group of people is constantly pushing boundaries in their quest for perfection, bringing clients’ dreams to life.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce is upholding a longstanding tradition of creating a time capsule as part of a major construction project – in the marque’s case, the landmark extension now under construction at the Home of Rolls-Royce, which represents the largest single investment in its Goodwood-based facilities in more than 20 years.
The construction phase of the new £300+ million landmark extension to the Home of Rolls-Royce at Goodwood has begun, with the pouring of the first concrete foundation pads on the site, adjacent to the marque’s existing manufacturing facility and global headquarters.
The latest instalment in the Models of the Marque series celebrates Silver Seraph, a uniquely important Rolls-Royce model as the tangible, technological link between the pre-Goodwood and contemporary Rolls-Royce eras. It was the first Rolls-Royce in history to be designed using CAD – and more importantly, the first to be powered by a V12 engine from BMW Group, which would acquire the Rolls-Royce brand while Silver Seraph was in production.
The winners of the global awards for outstanding achievement in 2024 acknowledge and celebrate the individual dealers partners in a range of categories connected to business objectives, brand communications and client service. They are complemented by a range of regional awards.
Rolls-Royce Motor Cars marked National Apprenticeship Week [10-16 February 2025] by inviting alumni from its own highly regarded apprenticeship scheme to a special event at Goodwood on Friday 14 February, an occasion that also marked the first event for Rolls-Royce’s newly formed Apprentice Alumni group.
Rolls-Royce Motor Cars unveils Black Badge Spectre – the marque’s alter ego, amplified. In addition to debuting bold exterior finishes, vivid interior details, and innovative opportunities for Bespoke, Black Badge Spectre can summon a four-figure torque output (1075 Nm), with a record 485 kW (659 PS) of power. This makes Black Badge Spectre the most powerful Rolls-Royce in history.
Rolls-Royce Motor Cars unveils Spectre Soulmate, a deeply personal Bespoke motor car that embodies the love, achievements, and shared journey of its commissioning couple.
The latest instalment in the Models of the Marque series celebrates Phantom VI, the final Rolls-Royce offered as a rolling chassis. Produced from 1968 to 1993, it represents the pinnacle of traditional coachbuilt bodywork. Phantom VI combined timeless craftsmanship with engineering evolution. Beloved by royalty, it stands as a lasting symbol of luxury and exclusivity in the marque’s history.
Rolls-Royce Motor Cars is delighted to announce that its new House Charity for 2025 is Dementia Support at Sage House. The charity brings a range of vital support, guidance and care services for people living with dementia together under one roof at Sage House in Tangmere, West Sussex, just a few minutes from the Home of Rolls-Royce at Goodwood.
Apprentices at Rolls-Royce Motor Cars have designed and handmade a series of nest boxes for one of the UK’s most endangered mammals, the hazel dormouse (Muscardinus avellanarius), as part of the marque’s long-term environmental partnership with the neighbouring Goodwood Estate.
Rolls-Royce Motor Cars unveils the one-of-one Phantom Extended created as a celebration of the Year of the Dragon. Commissioned by a discerning client from China, Phantom Dragon offers a contemporary rendition of the ancient Chinese legend of two dragons with a pearl – a motif with complex symbolism and great cultural significance, celebrated in art, architecture, and literature throughout East Asia.
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ROLLS-ROYCE ANNOUNCES BLACK BADGE SPECTRE: THE ALTER EGO, AMPLIFIED.
In every way, Black Badge Spectre is Rolls-Royce at its most potent and audacious - which perfectly captures the spirit of the bold individuals it has been created for, and who requested it.
ROLLS-ROYCE PRESENTS BLACK BADGE GHOST SERIES II: A DARING EXPRESSION OF LUXURY AND POWER.
The marque presents Badge Ghost Series II, meticulously redesigned to provide a rebellious group of clients with a dramatic canvas for their bold Bespoke commissions.
The fuel consumption given in miles per gallon (and litres per 100km) and the CO2 emission given in grams per kilometre represents official combined values. Figures may vary depending on driving style and conditions. Consumption data is determined in accordance to the ECE driving cycle.
Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in “The Passenger Car Fuel Consumption and CO2 Emissions Information Regulations” in the United Kingdom. For emission data, labelling and guidelines relating to your local market please contact your nearest sales outlet or local authority website.
