This press kit provides an overview of the Spirit of Ecstasy – the enduring emblem of Rolls-Royce Motor Cars since 1911. It traces her origins, evolution and continuing relevance within the marque’s cultural and creative narrative. For information about Phantom, Ghost, Cullinan and Spectre – including Extended and Black Badge variants – and the materials and techniques used in their manufacture, please refer to the specific product press kits.
From the very beginning, Rolls-Royce has been defined not only by elegance, craftsmanship and superlative engineering, but by individualism, rebellion and a willingness to defy convention. This spirit was embodied by the marque’s founders themselves. That same spirit of self-expression and creative defiance has echoed through Rolls-Royce’s history ever since. It found its most contemporary and powerful expression in Black Badge, the marque’s alter ego.
Throughout 2025, Rolls-Royce Motor Cars has celebrated the centenary of its pinnacle product and the most famous nameplate in luxury history: Phantom. These celebrations focused on the people, places and events that shaped Phantom’s incredible story, and how this extraordinary motor car has both reflected and influenced the world around it.
Rolls-Royce Motor Cars celebrates the 150th anniversary of the birth of one of the most important individuals in the marque’s foundation story: Charles Robinson Sykes. A gifted artist, illustrator and sculptor, Sykes was best known for creating the Spirit of Ecstasy mascot, which has gracefully guided Rolls-Royce motor cars since 1911. Today, his work is recognised as the moment artistry and emotional expression first became part of the marque’s identity – ...
This Press Kit provides an overview of Rolls-Royce Motor Cars’ unique, immensely rich heritage, from the first meeting in May 1904 between its founders, Sir Henry Royce and The Hon. Charles Stewart Rolls, to its contemporary activities at the Home of Rolls-Royce at Goodwood.
For 100 years, Phantom has been recognised as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to 25 examples.
In 2025, Rolls-Royce Motor Cars marks the centenary of Phantom. To mark this milestone, Rolls-Royce will soon unveil an exclusive Private Collection. For this landmark motor car, which honours the brand’s pinnacle product, designers, craftspeople and engineers pushed their artistry further than ever, developing three woodworking techniques never before seen on a Rolls-Royce: 3D marquetry, 3D ink layering and gold leafing.
Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival. The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce is upholding a longstanding tradition of creating a time capsule as part of a major construction project – in the marque’s case, the landmark extension now under construction at the Home of Rolls-Royce, which represents the largest single investment in its Goodwood-based facilities in more than 20 years.
The latest instalment in the Models of the Marque series celebrates Silver Seraph, a uniquely important Rolls-Royce model as the tangible, technological link between the pre-Goodwood and contemporary Rolls-Royce eras. It was the first Rolls-Royce in history to be designed using CAD – and more importantly, the first to be powered by a V12 engine from BMW Group, which would acquire the Rolls-Royce brand while Silver Seraph was in production.
The latest instalment in the Models of the Marque series celebrates Phantom VI, the final Rolls-Royce offered as a rolling chassis. Produced from 1968 to 1993, it represents the pinnacle of traditional coachbuilt bodywork. Phantom VI combined timeless craftsmanship with engineering evolution. Beloved by royalty, it stands as a lasting symbol of luxury and exclusivity in the marque’s history.
In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque’s portfolio – the very apex of excellence.
Rolls-Royce has announced an investment exceeding £300m to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance (a record year for Bespoke and the third-best sales result in the company’s history) confirms the success of this approach.
In 2024, the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople brought to life some of the most creative and ambitious examples of artistry ever seen.
Rolls-Royce Motor Cars welcomed Her Royal Highness The Princess Royal to the Home of Rolls-Royce at Goodwood for her first official visit, as part of the marque’s 120th anniversary celebrations.
The eighth instalment in the Models of the Marque series celebrates Camargue, a groundbreaking model that debuted in 1975. Camargue introduced significant advancements in performance, safety, and comfort and is distinguished by its unique styling. Though polarising in design, Camargue embodies the marque's spirit of innovation and exclusivity.
The seventh instalment in the ‘Models of the Marque’ series highlights Silver Shadow. A pivotal model in the Rolls-Royce story, the Silver Shadow marked a decisive shift away from traditional rolling chassis and coachbuilding to monocoque construction, and was the first Rolls-Royce to be offered only as a complete motor car.
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ROLLS-ROYCE ANNOUNCES BLACK BADGE SPECTRE: THE ALTER EGO, AMPLIFIED.
In every way, Black Badge Spectre is Rolls-Royce at its most potent and audacious - which perfectly captures the spirit of the bold individuals it has been created for, and who requested it.
ROLLS-ROYCE PRESENTS BLACK BADGE GHOST SERIES II: A DARING EXPRESSION OF LUXURY AND POWER.
The marque presents Badge Ghost Series II, meticulously redesigned to provide a rebellious group of clients with a dramatic canvas for their bold Bespoke commissions.
The fuel consumption given in miles per gallon (and litres per 100km) and the CO2 emission given in grams per kilometre represents official combined values. Figures may vary depending on driving style and conditions. Consumption data is determined in accordance to the ECE driving cycle.
Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in “The Passenger Car Fuel Consumption and CO2 Emissions Information Regulations” in the United Kingdom. For emission data, labelling and guidelines relating to your local market please contact your nearest sales outlet or local authority website.
