Rolls-Royce Motor Cars has a longstanding relationship with the world of yachting, through a shared interest in harnessing fine materials and craftsmanship in the pursuit of performance and an overlapping clientele. Historically and in the modern era, racing yachts have informed key elements of Rolls-Royce’s design language, and provided direct inspiration for motor cars, including the fabled Phantom Drophead Coupé and the Boat Tail Coachbuild commissions.
Coachbuilding is the art and science of creating bespoke bodywork on a pre-assembled chassis, a craft that predates the motor car itself. At one time all but extinguished by mass production, coachbuilding today lives on at the Home of Rolls-Royce, drawing on more than a century of experience and the marque’s unique Bespoke capabilities.
This press kit provides an overview of the Spirit of Ecstasy – the enduring emblem of Rolls-Royce Motor Cars since 1911. It traces her origins, evolution and continuing relevance within the marque’s cultural and creative narrative. For information about Phantom, Ghost, Cullinan and Spectre – including Extended and Black Badge variants – and the materials and techniques used in their manufacture, please refer to the specific product press kits.
This Press Kit explores the significance of the coupé in Rolls-Royce history – a body style associated with power, presence and proportion. From the earliest coachbuilt two-door motor cars commissioned on rolling chassis, through the return of fixed-head and drophead coupés in the Goodwood era, to Spectre – the world’s first ultra-luxury electric super coupé – it traces how this form has evolved alongside advances in technology and craftsmanship.
This Press Kit provides an overview of Rolls-Royce Motor Cars’ unique, immensely rich heritage, from the first meeting in May 1904 between its founders, Sir Henry Royce and The Hon. Charles Stewart Rolls, to its contemporary activities at the Home of Rolls-Royce at Goodwood.
Within the Home of Rolls-Royce, world-class craftspeople bring a wealth of experience, skill, creativity and attention to detail to their work. These artisans, together with the marque’s Bespoke designers and engineers, form what is known as the Bespoke Collective. This talented and passionate group of people is constantly pushing boundaries in their quest for perfection, bringing clients’ dreams to life.
This Press Kit provides an overview of the current Ghost model family, its design philosophy and position within the Rolls-Royce product portfolio. The original launch release for Ghost is available on PressClub, where you can also find information about previous generations, variants and models, including Ghost Extended and Black Badge Ghost.
Spectre is the Rolls-Royce that changes everything – the world’s first ultra-luxury electric super coupé, ushering in the marque’s bold new all-electric future. Crucially, it is a Rolls-Royce first and an electric car second: no concessions or compromises in terms of interior space, comfort, performance or ride quality have been made– indeed, all have been refined and augmented by the car’s underpinning architecture and engineering.
Muse, the Rolls-Royce Art Programme, today announces the commencement of the inaugural Spirit of Ecstasy Challenge. As a biennial initiative, the Spirit of Ecstasy Challenge invites emerging design visionaries to create unique works inspired by Rolls-Royce and the Spirit of Ecstasy, the sculptural figurine that adorns the bonnet of every Rolls-Royce motor car.
The Hon Charles Stewart Rolls lived through a pivotal period of history, as the Victorian era gave way to the brave new world of the 20th-century. And as his story reveals, he was at the very heart of changes and developments that would shape the modern world.
Rolls-Royce Cullinan, the world’s pre-eminent super-luxury SUV, promises the intrepid owner an unrivalled blend of comfort and capability surmised as ‘Effortless, Everywhere’. In addition to conveying its occupants to their destination in absolute serenity, off road or on road, Cullinan offers two unique Bespoke features to ensure that, on arrival, clients are equipped with everything required for their adventure.
The Rolls-Royce driving experience is characterised by the feeling of one imperceptible and endless gear. However, there are occasions when the driver requires more immediacy or a different dynamic profile in response to terrain and conditions. For these moments, Rolls-Royce has engineered ‘Low Mode’.
In this highly connected digital age, privacy is an increasingly scarce luxury. Indeed, its rarity has elevated completely assured seclusion to a high luxury product. In this spirit, Rolls-Royce Phantom clients – powerbrokers, titans of business and entrepreneurs – were drawn to the marque to create a space that affords them effortless privacy and unparalleled indulgence.
Reflecting the minimalist philosophy that underpins new Ghost, highlights of this transformative motor car are listed in short form. Full details are available at thenewghost.com
Rolls-Royce Motor Cars has commissioned a highly technical Clean Room at its manufacturing facility at Goodwood, West Sussex. Similar facilities exist in microchip manufacturing plants and in pharmaceutical and medical equipment production facilities.
The Rolls-Royce Dawn was created to deliver the world’s most social, seductive open-top motoring experience for four people. In doing so, it attracted a new type of client to the marque - successful, young and dynamic men and women drawn to Dawn’s contemporary aesthetic and compelled by its owner/driver appeal.
When developing the latest generation of pinnacle luxury products, Rolls-Royce’s Bespoke Collective of designers, engineers and craftspeople demanded the freedom to create products on their own terms: to continue defining true luxury without expecting a single component to deliver an experience it was not intended to.
When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market.
An application of glass runs uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork, within your motor car. An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art has led the Rolls-Royce Design Team, to create a space behind this glass, in which patrons can commission and curate art, a space aptly named, ‘The Gallery’.
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ROLLS-ROYCE ANNOUNCES BLACK BADGE SPECTRE: THE ALTER EGO, AMPLIFIED.
In every way, Black Badge Spectre is Rolls-Royce at its most potent and audacious - which perfectly captures the spirit of the bold individuals it has been created for, and who requested it.
ROLLS-ROYCE PRESENTS BLACK BADGE GHOST SERIES II: A DARING EXPRESSION OF LUXURY AND POWER.
The marque presents Badge Ghost Series II, meticulously redesigned to provide a rebellious group of clients with a dramatic canvas for their bold Bespoke commissions.
The fuel consumption given in miles per gallon (and litres per 100km) and the CO2 emission given in grams per kilometre represents official combined values. Figures may vary depending on driving style and conditions. Consumption data is determined in accordance to the ECE driving cycle.
Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in “The Passenger Car Fuel Consumption and CO2 Emissions Information Regulations” in the United Kingdom. For emission data, labelling and guidelines relating to your local market please contact your nearest sales outlet or local authority website.
