Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world.
From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai.
Rolls-Royce has marked a major milestone in the development of its new extension at the Home of Rolls-Royce, Goodwood. In a formal ceremony, members of the company’s Board of Directors signed the final steel beam to be installed in the building’s internal structure, before it was lifted into place at the structure’s highest point.
Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars has a quietly commanding presence across the French capital, taking its rightful place among the style vanguard.
Rolls-Royce Motor Cars London marks the opening of the Summer Season with its return to the Giorgio Armani Tennis Classic at The Hurlingham Club in West London this week. It is the first in a series of high society occasions in which Rolls-Royce will serve a gentle presence across London and further afield in Britain during the summer months.
Children from The March CE Primary School have planted the first new tree on the extension site at the Home of Rolls-Royce at Goodwood, during a special ceremony. A group of 30 Year 2 pupils gathered to plant a young elderberry tree beside Footpath 417, which runs alongside the site and forms part of a newly upgraded walking route.
Rolls-Royce Motor Cars is proud to mark another year of partnership with the ‘Dare to Dream’ programme, continuing its commitment to supporting young people across West Sussex. In 2025, the initiative reached an impressive 46 individual students through one-to-one mentoring and around 600 Year 9 pupils via school assemblies, all across three secondary schools, empowering them to unlock their potential and raise their aspirations for the future.
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
Rolls-Royce Motor Cars presented a cheque for over £23,000 to Aldingbourne Trust, its House Charity for 2024. The funds were raised by staff at the Home of Rolls-Royce, through numerous individual endeavours and team events.
Phantom occupies a unique place in the history of Rolls-Royce. At any given time during the last 100 years, it has represented the very best in effortless luxury, engineering excellence, fine materials and exquisite, highly skilled craftsmanship. Across eight generations, each as storied as the last, Phantom has remained unrivalled – not just as the marque’s flagship motor car, but the world’s pinnacle luxury product.
Throughout 2025 Rolls-Royce Motor Cars is celebrating 100 years of its most famous nameplate – Phantom. To mark this auspicious milestone, every Rolls-Royce Phantom hand-crafted at the Home of Rolls-Royce this year will be completed with a special centenary chassis plaque. Rolls-Royce will also be honouring the occasion with a number of exciting activations throughout the year.
Rolls-Royce Motor Cars has marked another milestone in the above-ground construction of its new extension at the Home of Rolls-Royce at Goodwood, with the installation of a bridge linking the existing premises with the site of what will become the new building, currently under construction alongside it.
Imagery and B-Roll from the Black Badge Spectre Global Media Drive, hosted in Barcelona, Spain, in March 2025.
Artisans from the Home of Rolls-Royce at Goodwood have created an exquisite artwork inspired by the rich and remarkable flora and fauna of the British Isles, to celebrate the eleventh year of London Craft Week.
Rolls-Royce Motor Cars presents its latest Bespoke commission, Black Badge Cullinan Daisy – a striking one-of-one Black Badge Cullinan Series II reflecting the commissioning client’s love of hiking and the outdoors. Drawing inspiration from a field of daisies on the client’s favourite trail in the High Tatras mountains, Black Badge Cullinan Daisy represents resilience and perseverance – much like a daisy that thrives in a variety of conditions.
Rolls-Royce Motor Cars presents the Rolls-Royce Chess Set, a contemporary expression of one of the world's most revered games of strategy that transcends cultures and generations, echoing the spirit of hosting and shared experience that defines the marque’s other lifestyle offerings.
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