Rolls-Royce presents Cullinan Yachting: four Private Commissions celebrating the aesthetics, materials and spirit of contemporary yachting. Each motor car is defined by one of the cardinal points of the compass – North, South, East or West – a subtle thematic thread expressed through both interior and exterior details.
Rolls-Royce Motor Cars has a longstanding relationship with the world of yachting, through a shared interest in harnessing fine materials and craftsmanship in the pursuit of performance and an overlapping clientele. Historically and in the modern era, racing yachts have informed key elements of Rolls-Royce’s design language, and provided direct inspiration for motor cars, including the fabled Phantom Drophead Coupé and the Boat Tail Coachbuild commissions.
This press kit provides an overview of the Spirit of Ecstasy – the enduring emblem of Rolls-Royce Motor Cars since 1911. It traces her origins, evolution and continuing relevance within the marque’s cultural and creative narrative. For information about Phantom, Ghost, Cullinan and Spectre – including Extended and Black Badge variants – and the materials and techniques used in their manufacture, please refer to the specific product press kits.
From the very beginning, Rolls-Royce has been defined not only by elegance, craftsmanship and superlative engineering, but by individualism, rebellion and a willingness to defy convention. This spirit was embodied by the marque’s founders themselves. That same spirit of self-expression and creative defiance has echoed through Rolls-Royce’s history ever since. It found its most contemporary and powerful expression in Black Badge, the marque’s alter ego.
Rolls-Royce Motor Cars has announced the appointment of John Beckley as Regional Director for the United Kingdom, Europe and Central Asia, effective 1 January 2026.
2025 marked a defining year for Bespoke at Rolls-Royce, not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself.
This Press Kit provides an overview of Rolls-Royce Motor Cars’ unique, immensely rich heritage, from the first meeting in May 1904 between its founders, Sir Henry Royce and The Hon. Charles Stewart Rolls, to its contemporary activities at the Home of Rolls-Royce at Goodwood.
As well as being the only place in the world where Rolls-Royce motor cars are designed and hand-built, the Home of Rolls-Royce at Goodwood is an important refuge for a huge variety of wildlife. It is the largest commercial employer in the area, making a significant positive economic contribution locally too.
Rolls-Royce presents Cullinan Cosmos: a one-of-one commission that celebrates the drama of outer space. Commissioned by a family who shares a fascination for the universe with their four-year-old son, this theme was brought to life through a constellation of Bespoke details. At its centre is a Rolls-Royce first – a hand-painted Starlight Headliner painstakingly developed by one of the marque’s in-house artists over 160 hours.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars has a quietly commanding presence across the French capital, taking its rightful place among the style vanguard.
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
Rolls-Royce Motor Cars presented a cheque for over £23,000 to Aldingbourne Trust, its House Charity for 2024. The funds were raised by staff at the Home of Rolls-Royce, through numerous individual endeavours and team events.
Rolls-Royce Motor Cars presents its latest Bespoke commission, Black Badge Cullinan Daisy – a striking one-of-one Black Badge Cullinan Series II reflecting the commissioning client’s love of hiking and the outdoors. Drawing inspiration from a field of daisies on the client’s favourite trail in the High Tatras mountains, Black Badge Cullinan Daisy represents resilience and perseverance – much like a daisy that thrives in a variety of conditions.
Within the Home of Rolls-Royce, world-class craftspeople bring a wealth of experience, skill, creativity and attention to detail to their work. These artisans, together with the marque’s Bespoke designers and engineers, form what is known as the Bespoke Collective. This talented and passionate group of people is constantly pushing boundaries in their quest for perfection, bringing clients’ dreams to life.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce has announced an investment exceeding £300m to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance (a record year for Bespoke and the third-best sales result in the company’s history) confirms the success of this approach.
In 2024, the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople brought to life some of the most creative and ambitious examples of artistry ever seen.
Imagery and B-Roll from the Cullinan Series II and Black Badge Cullinan Series II Global Media Drive, hosted in Ibiza in June 2024.
Rolls-Royce Motor Cars has today announced a change to its senior leadership team with Domagoj Dukec taking over from Anders Warming as the marque’s Director of Design from 1 October 2024.
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