In 2026, Rolls-Royce Motor Cars marks a special triple anniversary; three groundbreaking Experimental – or EX – motor cars, built during the Goodwood-era, are recording 20, 15 and 10 years since their respective unveilings.
Rolls-Royce presents Cullinan Yachting: four Private Commissions celebrating the aesthetics, materials and spirit of contemporary yachting. Each motor car is defined by one of the cardinal points of the compass – North, South, East or West – a subtle thematic thread expressed through both interior and exterior details.
Rolls-Royce Motor Cars has a longstanding relationship with the world of yachting, through a shared interest in harnessing fine materials and craftsmanship in the pursuit of performance and an overlapping clientele. Historically and in the modern era, racing yachts have informed key elements of Rolls-Royce’s design language, and provided direct inspiration for motor cars, including the fabled Phantom Drophead Coupé and the Boat Tail Coachbuild commissions.
In response to global client demand, Rolls-Royce Motor Cars announces the Coachbuild Collection: an entirely new proposition in super-luxury, in which a true coachbuilt motor car and an extraordinary multi-year programme of experiences are conceived as one.
This press kit provides an overview of the Spirit of Ecstasy – the enduring emblem of Rolls-Royce Motor Cars since 1911. It traces her origins, evolution and continuing relevance within the marque’s cultural and creative narrative. For information about Phantom, Ghost, Cullinan and Spectre – including Extended and Black Badge variants – and the materials and techniques used in their manufacture, please refer to the specific product press kits.
From the very beginning, Rolls-Royce has been defined not only by elegance, craftsmanship and superlative engineering, but by individualism, rebellion and a willingness to defy convention. This spirit was embodied by the marque’s founders themselves. That same spirit of self-expression and creative defiance has echoed through Rolls-Royce’s history ever since. It found its most contemporary and powerful expression in Black Badge, the marque’s alter ego.
Rolls-Royce Motor Cars reflects with satisfaction on its inaugural participation at the Oberoi Concours d’Elegance, recently held at The Oberoi Udaivilas, Udaipur. This debut marked a significant moment in the marque’s history in India, a region that has been intrinsically linked with the spirit of Rolls-Royce for over a century.
Rolls-Royce Spectre is increasingly recognised by clients and collectors as a motor car of lasting significance. Commissioned with the same permanence that defines every Rolls-Royce, Spectre and its Black Badge alter ego have rapidly established their place within the marque’s emerging Goodwood-era collector canon.
This Press Kit explores the significance of the coupé in Rolls-Royce history – a body style associated with power, presence and proportion. From the earliest coachbuilt two-door motor cars commissioned on rolling chassis, through the return of fixed-head and drophead coupés in the Goodwood era, to Spectre – the world’s first ultra-luxury electric super coupé – it traces how this form has evolved alongside advances in technology and craftsmanship.
2025 marked a defining year for Bespoke at Rolls-Royce, not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself.
This Press Kit provides an overview of Rolls-Royce Motor Cars’ unique, immensely rich heritage, from the first meeting in May 1904 between its founders, Sir Henry Royce and The Hon. Charles Stewart Rolls, to its contemporary activities at the Home of Rolls-Royce at Goodwood.
Rolls-Royce Motor Cars introduces Spectre Bailey, a charming tribute to the commissioning clients’ beloved dog, a Labrador-Golden Retriever mix, and the joyful life they share. Created for a long-standing Rolls-Royce client couple based in the United States, Spectre Bailey demonstrates the power of Bespoke in creating a truly memorable motor car with enduring personal meaning.
Rolls-Royce Motor Cars is delighted to announce Spectre Inspired by Primavera, a poetic exploration of spring expressed through a series of highly Bespoke motor cars. Named after the Italian word for spring, Spectre Inspired by Primavera features carefully curated Bespoke details that evoke the feeling of the season: delicate, uplifting, and alive with promise.
Rolls-Royce presents three Bespoke motor cars inspired by the ancient mural paintings of Dunhuang, China. This extraordinary expression of cross-cultural artistry was commissioned through Private Office Shanghai, an invitation-only space in which the marque welcomes clients seeking to commission highly complex and deeply personal motor cars. The trio includes Phantom Extended, Black Badge Cullinan, and Black Badge Spectre.
Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars has a quietly commanding presence across the French capital, taking its rightful place among the style vanguard.
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
Imagery and B-Roll from the Black Badge Spectre Global Media Drive, hosted in Barcelona, Spain, in March 2025.
The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
Within the Home of Rolls-Royce, world-class craftspeople bring a wealth of experience, skill, creativity and attention to detail to their work. These artisans, together with the marque’s Bespoke designers and engineers, form what is known as the Bespoke Collective. This talented and passionate group of people is constantly pushing boundaries in their quest for perfection, bringing clients’ dreams to life.
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